an overhead view of the Mount Lofty Botanic Gardens in the Adelaide Hills which shows green trees and pops of yellow and purple from the plants nearby
Mount Lofty Botanic Gardens, Adelaide Hills

Marketing your business

You've done the hard yards developing your business idea and are now ready to market your offering to the world. How do you go about it?

Our Australian Tourism Data Warehouse (ATDW) Support & Marketing Hub is your first port of call, providing a range of step-by-step videos, tutorials and guides to break down how to market your tourism business through the ATDW for free. 

To get you started, the ATDW Hub also breaks down some of the key aspects of marketing from digital marketing to content and social media, public relations and branding. 

the Port Willunga Jetty on a clear, summer day, clear blue water in the foreground and cliffs in the background, a woman sits on a rock near the water's edge
Port Willunga Beach, Fleurieu Peninsula

Our marketing campaigns

The SATC runs marketing campaigns to promote South Australia to domestic and international markets. Visit our campaigns page for more information and check out the resources below to find out how you can make the most of these opportunities to promote your own business.

Key resources

A colourful table with coffee, cake and cups of tea being poured.

Host a successful 'famil'

What is a famil? How do I host one? Why would I want to host a famil at my business? All these questions and more are answered in this fact sheet about familiarisation visits and how to get the most out of this sales and marketing activity.

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A woman floating in crystal blue waters on a sunny day at Wauraltee Beach, Yorke Peninsula

Leveraging the SATC's Domestic Marketing Activities

Want to capitalise on the SATC’s marketing to Australian audiences? Learn more about the state’s destination brand, discover how the SATC targets different markets, and importantly how your business can get involved.

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five meerkats looking straight at the viewer at Adelaide Zoo, Adelaide

National Markets Campaign Calendar

This is an excellent planning tool for operators looking to take advantage of SATC partnership marketing activity. It is recommended that you contact the campaign partners directly and discuss your own marketing and awareness activities to leverage our reach.

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Walking tour on Kangaroo Island at sunset

Global Markets Campaign Calendar

This is a useful planning tool for operators looking to take advantage of SATC partnership marketing activity in our international markets. It is recommended that you contact the campaign partners directly and discuss your own marketing and awareness activities to leverage our reach.

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SATC Brand Guidelines

The SATC Brand Style Guide is the DNA of our visual identity, defining the look and feel of the SATC while creating consistent, on-brand content.

We have also developed a suite of supporting resources such as a photography check list (both generic and event specific) and content and copy writing cheat sheet.

If you are interested in submitting professional images or video content for SA Media Gallery consideration, please refer to the photography style guide for inspiration.

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