Marketing

an overhead view of the Mount Lofty Botanic Gardens in the Adelaide Hills which shows green trees and pops of yellow and purple from the plants nearby

Marketing your business

You've done the hard yards developing your business idea and are now ready to market your offering to the world. How do you go about it?

Our Australian Tourism Data Warehouse (ATDW) Support & Marketing Hub is your first port of call, providing a range of step-by-step videos, tutorials and guides to break down how to market your tourism business through the ATDW for free.

To get you started, the ATDW Hub also breaks down some of the key aspects of marketing from digital marketing to content and social media, public relations and branding.

the Port Willunga Jetty on a clear, summer day, clear blue water in the foreground and cliffs in the background, a woman sits on a rock near the water's edge

Our marketing campaigns

The SATC runs marketing campaigns to promote South Australia to domestic and international markets. Visit our campaigns page for more information and check out the resources below to find out how you can make the most of these opportunities to promote your own business.

Key resources

A woman floating in crystal blue waters on a sunny day at Wauraltee Beach, Yorke Peninsula

Leveraging the SATC's Domestic Marketing Activities

Want to capitalise on the SATC’s marketing to Australian audiences? Learn more about the state’s destination brand, discover how the SATC targets different markets, and importantly how your business can get involved.

Download

five meerkats looking straight at the viewer at Adelaide Zoo, Adelaide

National Markets Campaign Calendar

This is an excellent planning tool for operators looking to take advantage of SATC partnership marketing activity. It is recommended that you contact the campaign partners directly and discuss your own marketing and awareness activities to leverage our reach.