Finding your brand personality and sharing it with the world
Every major brand – from QANTAS to Nike and Google to AirBnB – has a recognisable voice, tone and personality that is evident across their marketing efforts.
The way they portray themselves to the world doesn't differ from one channel to another, but rather complements their efforts in sharing a piece of their personality, allowing consumers to be inspired, understand and connect with the brand on deeper levels.
This is particularly important because we know it's all about building trust, credibility, relationships and deepening connections to help foster loyalty (and create return customers).
To help get you started, explore some of the useful foundational guides on all things writing and social media so you can start communicating who you are, and what you are about, to your customer.