Finding your brand personality and sharing it with the world
Every major brand – from QANTAS to Nike and Google to AirBnB – has a recognisable voice, tone and personality that is evident across their marketing efforts.
The way they portray themselves to the world doesn't differ from one channel to another, but rather complements their efforts in sharing a piece of their personality, allowing consumers to be inspired, understand and connect with the brand on deeper levels.
This is particularly important because we know it's all about building trust, credibility, relationships and deepening connections to help foster loyalty (and create return customers).
To help get you started, explore some of the useful foundational guides on all things writing and social media so you can start communicating who you are, and what you are about, to your customer.
THE BASICS OF CONTENT & COPY WRITING
When it comes to helping tell your brand story and talking about your business to share your message and drive action, it means you need to write with purpose.
In basic terms, it's just a matter of ensuring we're writing for the right customers, at the right time and on the right platforms.
So when it comes to understanding this, our guide on 'the basics of content and copy writing' will come in handy!
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SOCIAL MEDIA GUIDE
There are millions of articles, websites, guides and tutorials available on the internet to help you learn about social media and its power in the marketing landscape.
But it can be hard to know what to look for or where to even start.
We have compiled some of the best industry resources available right now to answer some of the most frequently asked questions of the SATC.
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SOCIAL MEDIA 101
It can be tricky to navigate the world of social media, from trying to understand which platforms are best for your business to what's UGC and how do I use it?
For a 101 run down on Social Media, download our guide or if you're looking for a quick refresher, check out the golden rules of social media.
Still got questions? We’ve searched the internet so you don’t have to. Download our social media guide as you progress in the social media marketing world with helpful tips, tricks and links to help you go from beginner to pro.
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FAQs
A hashtag is a tag used by various social media platforms to filter content.
If you use the #travel, you can then click on this hashtag and your social media app will take you to a curated feed of other content that have also used this “#” – allowing you to discover new content specific to your interests, or similar to what you have posted. Using hashtags also allows your content to then be discovered by people who may not already follow you, as they browse the web for what they are interested in.
It is important to tag stakeholders and regional and state tourism accounts on Instagram to allow for content collaboration.
It makes it easier for these bodies to find your content, as they will likely get a notification that someone has tagged them in a post. It is also a great customer experience for your followers – they might be interested in your product and then also by default, the region in which you provide that product.
If they want to find out more information about that region, they can then click on the tagged regional tourism account and continue their journey of discovery.
This is a grey area online. While there are no hard and fast laws surrounding this, copyright can come into play. However, this type of action – often referred to as ‘user generated content’ – is a key pillar of any social media platform and people do this everyday.
It is important however to try and follow a ‘best practice’. Please refer to page 5-6 of our Social Media 101 document for more information.
To have your product featured on southaustralia.com you will need to create a profile with the Australian Tourism Data Warehouse which is Australia’s national platform for digital tourism information. Creating a profile is quick, easy and free and allows your business to appear on websites such as southaustralia.com, Australia.com and other ATDW distributor websites. See here for more information on how to do this.
While we would love to be able to feature every tourism product in our blogs, this unfortunately isn’t possible with 8000+ products across southaustralia.com. Instead, the selection of products in each blog is based on a varying number of factors including the following criteria.
- Has an active and up to date ATDW listing
- Can provide high quality landscape imagery or have worked with our brands assets team to get imagery on the Media Gallery
- Is actively participating in the tourism industry (working with regional tourism council, hosting industry famils, engaging with the SATC).
While it is desirable that a product meets the above criteria, doing so does not guarantee it will be featured and the final decision will remain at the editorial discretion of the Social Media and Content team. However if we cannot feature you in a blog onsite, we will look to find the appropriate solution to ensure we can feature and promote your product in another capacity.
We are continuously looking for imagery and video of our wonderful tourism products and would love to be able to promote you across our channels. If you post to your social channels you can tag us in your post or use the hashtag #seesouthaustralia to give us permission to reshare with credit on our channels.
Alternatively, if you have a gallery of images and videos you’d be happy to share with us, please get in touch with our brands asset team at [email protected] for review and we will get in touch with you if it is something we’d like to use on our channels.
