To keep an eye on exciting job opportunities as they become available, follow us on LinkedIn


Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

The Executive Director, Marketing is responsible for marketing the best of South Australia to ensure a growth in South Australia’s visitor economy. The position is responsible for the strategic leadership of four Units; Digital Marketing, Domestic Marketing, Global Markets, and Public Relations. The ability to inspire, influence, and provide leadership to intrastate, interstate, and international tourism stakeholders is essential.

As a member of the SATC Executive Leadership team this position is responsible for the development, implementation, delivery, and evaluation of the South Australian Tourism Plan along with SATC’s strategic and operational planning processes.

Key responsibilities will include:

  • Leading the marketing of South Australia as a destination through the planning and management of strategic and tactical marketing campaigns
  • Ensuring utilisation of new technologies to provide innovative ways of communicating to market
  • Overseeing the planning of SATC’s consumer marketing initiatives and making recommendations on traditional and non-traditional distribution channels for the various initiatives.
  • Effectively managing communication between the SATC and Industry Partners such that SATC can deliver its growth strategy and support and promote tourism business development.
  • Advising, briefing, and making recommendations to the Chief Executive, SATC Board and Government Communications Advisory Committee on opportunities and issues related to consumer marketing and the management of Brand South Australia
  • Providing advice to SATC Executive Leadership team decision making processes.
  • Ensuring the leadership and development of staff to support achievement of strategic direction and business objectives.

The role will be offered as a three (3) year, full-time Executive contract.

A position description is available here.

The South Australian public sector promotes diversity and flexible working arrangements. Applicants are encouraged to discuss flexible working arrangements for this role, and candidates with an Aboriginal or Torres Strait Islander background are encouraged to apply.

Enquiries can be directed to HR on 08 8463 4653.

Applications consisting of a resume and a cover letter of not more than 2 pages are to be directed to Rodney Harrex at the South Australian Tourism Commission via

Applications close: 9am ACST Monday, 3 May 2021

Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

Events South Australia is responsible for the creation, development, and procurement of nationally and internationally recognised events, to promote South Australia as a tourism destination. Events South Australia (ESA), through the South Australian Tourism Commission, owns and manages four events including: Santos Tour Down Under, Tasting Australia presented by RAA Travel, Bridgestone World Solar Challenge, and National Pharmacies Christmas Pageant. 

Reporting to the Executive Director – Events South Australia, the General Manager – Marketing & Communications is responsible for the successful profiling and promotion of managed events and sponsored events to drive visitor numbers and expenditure, ticket/product sales, attendances, and communication reach to generate economic and social benefit for South Australia. 

A tertiary qualification in Marketing, Communications or related discipline is essential for the role, as is the ability to development and implement marketing and communications plans that including marketing, digital and PR. Experience working with external agencies, including contract management is also essential, as is collaborative and consultative strategic leadership.

Responsibilities will include but are not limited to:

  • Ensure the effective development of agreed year-round marketing and communications plans, leading internal teams, for events managed by ESA.
  • Oversee the implementation of marketing and communication strategies to drive attendances, ticket/product sales, engagement, and PR media value.
  • Work closely with the ESA Commercial Sales Unit to develop strategies and plans to leverage partner investment to deliver mutual benefits
  • Work closely with the ESA Acquisition and Development Unit to leverage and maximise ESA’s investment in sponsored and regional events through advisory support as well as the development of marketing and communications strategies and plans across SATC.
  • Work with the SATC Destination Marketing teams to leverage opportunities and support integrated agency approach
  • Review existing methods of marketing and communications and identify opportunities for improving effectiveness, efficiency, and productivity.
  • Track, evaluate and report on campaign performance, benchmarking against previous campaign results.
  • Working with Event Managers, review existing event design and programming to enhance consumer offering and experience
  • Lead effective relationships and communications with Event Management, Commercial Sales, Acquisition & Development and SATC Destination Marketing and Corporate Communications teams
  • Ensure the effective performance management and development of Marketing and Communications Unit to support SATC’s strategic direction.

The role will be offered as a three (3) year, full time contract and subject to six (6) months’ probation and participation in regular performance reviews.

The South Australian public sector promotes diversity and flexible ways of working, including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role prior to application, and candidates with an Aboriginal or Torres Strait Islander background are also encouraged to apply.

Enquiries can be directed to HR on 8463 4513.

A position description can be accessed here.

Applications consisting of a resume and a cover letter are to be directed to Hitaf Rasheed at the South Australian Tourism Commission via Your cover letter shouldn’t exceed two pages.

Applications close: 9am, Wednesday, 5 May 2021

What we do

Here at the South Australian Tourism Commission, we do things a little differently. 

South Australia is our passion – a place where we win hearts, grow futures and change minds. 

We work as a team to share the very best of our Great State across our country, and the world – to deliver outstanding results for the tourism industry. 

We are a government agency responsible for leading and growing South Australia’s visitor economy. Achieving our goals is made possible thanks to the passionate and curious team of people who work here. The majority of our team is based in Adelaide – however, we have experts based around the world who help promote South Australia as a leading tourism destination internationally.

To find out more, see our purpose and mission. You can learn more about our business groups, including Events South Australia, Marketing, and Destination Development.



Rich in diversity, with a wide range of roles, responsibilities and clients, the South Australian Government employs more than 100,000 South Australians, making it the largest employer in the state. Visit for more information and to view jobs across the SA public sector.






Find out more about our values and what it’s like to work at the SATC.

We thrive on taking risks and enjoy stepping outside our comfort zone.

We embrace ambiguity and fail fast to learn. We’re confident, brave and always back ourselves to deliver what we say we will.

Womadelaide2018 Web

WOMADelaide 2018, Botanic Park, Adelaide Image Credit: Grant Hancock

We never settle for simply scratching the surface. We’re hungry for knowledge, fresh ideas and innovations.

We’re innately curious at heart.

We ask the right questions to get the right outcomes and go the extra mile to deliver them.

Mine Coober Pedy Web

Coober Pedy, Flinders Ranges & Outback Image Credit: Callum Jackson

We have a passion for excellence and exceeding expectations.

We all want South Australia to be the very best it can be and work with dedication, spirit and intensity to achieve our goals.

We care for those around us and actively energise and support one another.

Sea Lions Eyrepeninsula Web

Port Lincoln, Eyre Peninsula Image Credit: Jem Cresswell

We believe there’s nothing we can’t do as a team.

Relentlessly positive and always confident and resourceful in the face of challenges, we have bold aspirations and go after them with optimism, tenacity and purpose.

Surfing Port Noarlunga Web

Port Noarlunga, Fleurieu Peninsula Image Credit: Luke Greaves

Why choose us?


Kangaroo Island Wilderness Trail
Kangaroo Island Wilderness Trail


Tourism currently employs 40,400 South Australians and is a priority growth sector under the State Government's Growth State plan. Working for us gives you the opportunity to contribute towards and have a leading impact on the growth and prosperity of the state.

A wide range of employee benefits are also available including:

    • Chance to volunteer and participate in SATC events like the internationally renowned Santos Tour Down Under
    • Opportunity to join a fun and active social club
    • Professional development and study assistance
    • Access to a free and confidential employee assistance program
    • Annual flu vaccinations
    • Casual Fridays (with a gold coin donation towards a nominated charity).






We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

  • Covering letters are kept to a maximum of two pages
  • CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.

Student placements


We recognise the importance of developing emerging talent and supporting the next generation of tourism professionals from South Australia. We work with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events.  

Due to the high demand for these opportunities, we are unable to provide student placements beyond those coordinated with education providers. There are other ways to gain experience in the tourism industry such as volunteering at the many events we run. Click here to find out more.


Kangaluna Camp, Eyre Peninsula
Kangaluna Camp, Eyre Peninsula




Read stories from some of our previous placement students.

Name: Amy Hobbs

Qualification: Bachelor Degree in International Tourism from Flinders University

Year of Graduation: 2018

Activities while studying: I tried to be actively involved in any opportunity that arose to gain as much experience as possible, as well as to meet people in the tourism industry. I volunteered for several events, started working for Intercruises doing check-ins for cruise arrivals at the Port Adelaide Passenger Terminal and chose topics that would allow me to get out in the field. I took research studies around SA and in Cambodia and travelled to Kangaroo Island to partake in the cruise ship ‘Meet & Greet Program’ with the South Australian Tourism Commission. I still worked part time in aged-care and had time for my hobbies (as well as moving over to Canada on student exchange), but university is the perfect time to set yourself up for success. All these opportunities led me to where I am today.

Current position: Destination Development Group Assistant

Unit / Department: Destination Development

Length of time with the SATC:
 I have been working for the South Australian Tourism Commission (SATC) since May 2018.

A day in the life of: The fun aspect of my role is that every day brings something different. My main role is to provide administration and project support to the Destination Development team and the Executive Director, Destination Development. I coordinate all government communications including Parliamentary Briefing Notes and Estimates Briefing Notes, book regional and domestic travel for the team and any other admin support that the team needs. I also give project support to the team, which can differ every week to every month. I helped support and facilitate the World Routes 2019 development forum, and I work closely with the Manager, Product & Cruise Development on cruise related tasks. These include tracking the scheduled cruise ship arrivals and shore tour uptake for each ship as they come in to any of our four ports, work with contractors throughout the season to manage the ‘Meet & Greet Program’, assist with the booking and hosting of familiarisations, and assist with any other admin/project support that arises throughout the cruise season. No day is ever the same as the last, which keeps things exciting.

How position was won: I took my student placement at the South Australian Tourism Commission as I knew I was passionate about destination marketing and about the cruise sector. As I couldn’t quite decide, I did a split placement with both the Destination Development and Marketing teams. In my final few weeks of placement, a position was vacant for admin and project support in the Destination Development team. It was a mixture of good timing and hard work and determination while on my placement which allowed me to win the position that I am currently in. I ensured that I made the most of my placement and built relationships with both teams I was working with and the wider agency. It’s so important to work hard, build relationships and show initiative when you are on placement, as you never know what may arise from the opportunity.

Employment Pathway: Throughout my degree, I had volunteered with the SATC and worked in the cruise industry – which ultimately led me to want to undertake my student placement here at the SATC. My placement then led to employment, which was my goal.

Career Goal: As mentioned, my career goal was to work for the SATC – which I managed to achieve before even graduating. I would ideally love to work more closely in the development of the cruise industry here in South Australia, and possibly progress on a more national scale. The great thing about the SATC is there are always opportunities to grow and develop your skills and interests.

Plan to reach career goal: I will continue to work hard and build relationships in my current role. I love what I am currently doing and it has opened my eyes to the wider tourism industry, especially in the cruise sector. It’s also important to have an open mind to new opportunities and communicate with your manager about your future goals, and what personal development may assist with reaching these goals.

Career tips for current students:

  • Make sure you arrange your placement with a company that will be worthwhile and is in the sector you hope to get into. You want as much hands-on experience as possible and you never know what opportunities may arise from your placement.
  • Research your placement provider prior to meeting with them or starting. They will be very impressed if you have done your research!
  • You want to make a good impression on placement – work as hard as you can and be open about your skills and passion. If you’re not sure about what area you want to get into, that’s okay too! Split placements are perfect for this as you can see different departments and how they work and you can then determine what suits you best.
  • Build relationships – it’s so important to network and get your name and face out there. You may be referred for positions if they become vacant and suit your skill set!
Amy Hobbs KI Web

Amy Hobbs