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Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

The PR Coordinator will work closely with the Senior Manager PR and Advocacy and both the Domestic and International PR Advisors to develop, research and fact-check content, respond to media enquiries, assist with the coordination of the hosted media famil programs as well as PR projects, and provide media monitoring support. The role will also provide a strong level of administrative support through the collation of information for reports, government briefings and ministerial documents, and contracts. Additionally, the PR Coordinator will support the Senior Manager, PR and Advocacy in miscellaneous tasks within unit projects, as well as work closely with the Publicist to roll out PR projects and agency specific projects throughout the year.

The role will require a small level of strategic input and support, working closely with the wider PR team to develop innovative ideas and support PR Project opportunities that align with and supports the PR and Marketing campaigns and objectives.

Responsibilities will include but are not limited to:

  • Assisting with and responding to media enquiries, researching and fact-checking content to ensure its suitability for target publications and markets
  • Assisting with and supporting the development of publicity activities and agency projects, story ideas and famils that change perceptions and position South Australia as a must-visit destination
  • Managing the SATC’s reputation by responding both proactively and reactively to media and influencer enquiries
  • Establishing and maintaining relationships with key media and influencers domestically and internationally
  • Assisting with the planning and coordination of media famil itineraries, in conjunction with the PR and famil teams, including hosting duties
  • Helping to maintain and update the media database
  • Monitoring media and influencer coverage and collating articles for internal reporting in conjunction with the other PR team members, utilising Isentia media portal
  • Responding to various project-related enquiries
  • Managing all PR team reporting – Domestic and International PR reporting, including weekly PR wrap reports, project reports, industry reports, PR update report.
  • Assisting with coordinating responses on Freedom of Information enquiries related to publicity as well as any Ministerial requests

The role will be offered as a 12-month contract and subject to 6 months’ probation and participation in regular performance reviews. 

The South Australian public sector promotes diversity and flexible ways of working, including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role, and candidates with an Aboriginal or Torres Strait Islander background are encouraged to apply.

Enquiries can be directed to Jessica in HR on 8463 4513.

A position description can be accessed here

Applications consisting of a resume and cover letter are to be directed to Amy O’Shaughnessy at the South Australian Tourism Commission via

Applications close: 9am, Monday, 18 October 2021

What we do

Here at the South Australian Tourism Commission, we do things a little differently. 

South Australia is our passion – a place where we win hearts, grow futures and change minds. 

We work as a team to share the very best of our Great State across our country, and the world – to deliver outstanding results for the tourism industry. 

We are a government agency responsible for leading and growing South Australia’s visitor economy. Achieving our goals is made possible thanks to the passionate and curious team of people who work here. The majority of our team is based in Adelaide – however, we have experts based around the world who help promote South Australia as a leading tourism destination internationally.

To find out more, see our purpose and mission. You can learn more about our business groups, including Events South Australia, Marketing, and Destination Development.



Rich in diversity, with a wide range of roles, responsibilities and clients, the South Australian Government employs more than 100,000 South Australians, making it the largest employer in the state. Visit for more information and to view jobs across the SA public sector.






Find out more about our values and what it’s like to work at the SATC.

We thrive on taking risks and enjoy stepping outside our comfort zone.

We embrace ambiguity and fail fast to learn. We’re confident, brave and always back ourselves to deliver what we say we will.

Womadelaide2018 Web

WOMADelaide 2018, Botanic Park, Adelaide Image Credit: Grant Hancock

We never settle for simply scratching the surface. We’re hungry for knowledge, fresh ideas and innovations.

We’re innately curious at heart.

We ask the right questions to get the right outcomes and go the extra mile to deliver them.

Mine Coober Pedy Web

Coober Pedy, Flinders Ranges & Outback Image Credit: Callum Jackson

We have a passion for excellence and exceeding expectations.

We all want South Australia to be the very best it can be and work with dedication, spirit and intensity to achieve our goals.

We care for those around us and actively energise and support one another.

Sea Lions Eyrepeninsula Web

Port Lincoln, Eyre Peninsula Image Credit: Jem Cresswell

We believe there’s nothing we can’t do as a team.

Relentlessly positive and always confident and resourceful in the face of challenges, we have bold aspirations and go after them with optimism, tenacity and purpose.

Surfing Port Noarlunga Web

Port Noarlunga, Fleurieu Peninsula Image Credit: Luke Greaves

Why choose us?


Kangaroo Island Wilderness Trail
Kangaroo Island Wilderness Trail


Tourism currently employs 40,400 South Australians and is a priority growth sector under the State Government's Growth State plan. Working for us gives you the opportunity to contribute towards and have a leading impact on the growth and prosperity of the state.

A wide range of employee benefits are also available including:

    • Chance to volunteer and participate in SATC events like the internationally renowned Santos Tour Down Under
    • Opportunity to join a fun and active social club
    • Professional development and study assistance
    • Access to a free and confidential employee assistance program
    • Annual flu vaccinations
    • Casual Fridays (with a gold coin donation towards a nominated charity).






We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

  • Covering letters are kept to a maximum of two pages
  • CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.

Student placements


We recognise the importance of developing emerging talent and supporting the next generation of tourism professionals from South Australia. We work with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events.  

Due to the high demand for these opportunities, we are unable to provide student placements beyond those coordinated with education providers. There are other ways to gain experience in the tourism industry such as volunteering at the many events we run. Click here to find out more.


Kangaluna Camp, Eyre Peninsula
Kangaluna Camp, Eyre Peninsula