Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

The Executive Director, Marketing is responsible for marketing the best of South Australia to ensure a growth in South Australia’s visitor economy. The position is responsible for the strategic leadership of four Units; Digital Marketing, Domestic Marketing, Global Markets, and Public Relations. The ability to inspire, influence, and provide leadership to intrastate, interstate, and international tourism stakeholders is essential.

As a member of the SATC Executive Leadership team this position is responsible for the development, implementation, delivery, and evaluation of the South Australian Tourism Plan along with SATC’s strategic and operational planning processes.

Key responsibilities will include:

• Leading the marketing of South Australia as a destination through the planning and management of strategic and tactical marketing campaigns
• Ensuring utilisation of new technologies to provide innovative ways of communicating to market
• Overseeing the planning of SATC’s consumer marketing initiatives and making recommendations on traditional and non-traditional distribution channels for the various initiatives.
• Effectively managing communication between the SATC and Industry Partners such that SATC can deliver its growth strategy and support and promote tourism business development.
• Advising, briefing, and making recommendations to the Chief Executive, SATC Board and Government Communications Advisory Committee on opportunities and issues related to consumer marketing and the management of Brand South Australia
• Providing advice to SATC Executive Leadership team decision making processes.
• Ensuring the leadership and development of staff to support achievement of strategic direction and business objectives.

The role will be offered as a three (3) year, full-time Executive contract.

A position description is available here.

The South Australian public sector promotes diversity and flexible working arrangements. Applicants are encouraged to discuss flexible working arrangements for this role, and candidates with an Aboriginal or Torres Strait Islander background are encouraged to apply.

Enquiries can be directed to HR on 08 8463 4653.

Applications consisting of a resume and a cover letter of not more than 2 pages are to be directed to Rodney Harrex at the South Australian Tourism Commission via employment@sa.gov.au.

Applications close: 9am ACST Monday, 3 May 2021

Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

Events South Australia is responsible for the creation, development, and procurement of nationally and internationally recognised events, to promote South Australia as a tourism destination. Events South Australia (ESA), through the South Australian Tourism Commission, owns and manages four events including: Santos Tour Down Under, Tasting Australia presented by RAA Travel, Bridgestone World Solar Challenge, and National Pharmacies Christmas Pageant. 

Reporting to the Executive Director – Events South Australia, the General Manager – Marketing & Communications is responsible for the successful profiling and promotion of managed events and sponsored events to drive visitor numbers and expenditure, ticket/product sales, attendances, and communication reach to generate economic and social benefit for South Australia. 

A tertiary qualification in Marketing, Communications or related discipline is essential for the role, as is the ability to development and implement marketing and communications plans that including marketing, digital and PR. Experience working with external agencies, including contract management is also essential, as is collaborative and consultative strategic leadership.

Responsibilities will include but are not limited to:

• Ensure the effective development of agreed year-round marketing and communications plans, leading internal teams, for events managed by ESA.
• Oversee the implementation of marketing and communication strategies to drive attendances, ticket/product sales, engagement, and PR media value.
• Work closely with the ESA Commercial Sales Unit to develop strategies and plans to leverage partner investment to deliver mutual benefits
• Work closely with the ESA Acquisition and Development Unit to leverage and maximise ESA’s investment in sponsored and regional events through advisory support as well as the development of marketing and communications strategies and plans across SATC.
• Work with the SATC Destination Marketing teams to leverage opportunities and support integrated agency approach
• Review existing methods of marketing and communications and identify opportunities for improving effectiveness, efficiency, and productivity.
• Track, evaluate and report on campaign performance, benchmarking against previous campaign results.
• Working with Event Managers, review existing event design and programming to enhance consumer offering and experience
• Lead effective relationships and communications with Event Management, Commercial Sales, Acquisition & Development and SATC Destination Marketing and Corporate Communications teams
• Ensure the effective performance management and development of Marketing and Communications Unit to support SATC’s strategic direction.

The role will be offered as a three (3) year, full time contract and subject to six (6) months’ probation and participation in regular performance reviews.

The South Australian public sector promotes diversity and flexible ways of working, including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role prior to application, and candidates with an Aboriginal or Torres Strait Islander background are also encouraged to apply.

Enquiries can be directed to HR on 8463 4513.

A position description can be accessed here.

Applications consisting of a resume and a cover letter are to be directed to Hitaf Rasheed at the South Australian Tourism Commission via employment@sa.gov.au. Your cover letter shouldn’t exceed two pages.

Applications close: 9am, Wednesday, 5 May 2021

We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

• Covering letters are kept to a maximum of two pages
• CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the employment@sa.gov.au inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.