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Moseley Beach Club, Adelaide
Moseley Beach Club, Adelaide

Tourism is a key growth sector

Launched in August 2019, our South Australian Visitor Economy Sector Plan 2030 has a bold ambition for 2030 – targeting $12.8 billion in visitor spend and generating 16,000 additional jobs.  

We are focused on marketing our state to key markets and bringing new and exciting events and festivals to South Australia.

Helivista, Fleurieu Peninsula
Helivista, Fleurieu Peninsula

The visitor economy is an important driver of the state’s economy.

Much of the economic benefit it brings to the state, flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.

Our tourism industry employs 40,400 South Australians, and prior to the COVID-19 pandemic, visitor expenditure in our state hit a record-high $8.1 billion.

We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australian Visitor Economy Sector Plan


Our purpose

We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination including the promotion of events and festivals and the further development and improvement of our state’s tourism industry.

We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 16,000 additional jobs.


Strategies and Plans

We have strategies in place to help the state’s tourism industry reach its full potential. Find out more here.

Our corporate plan can be found here.