What we do

We are committed to growing our visitor economy to $12.8 billion by 2030

Tourism is one of nine priority growth sectors identified by the State Government as part of its Growth State plan. Launched in August 2019, our South Australian Visitor Economy Sector Plan 2030 was the first Growth State Sector Plan to be released. Progress towards our bold ambition for 2030 ($12.8 billion in visitor spend, generating 16,000 additional jobs) will contribute to the Growth State’s aim to grow Gross State Product on average by three per cent, notwithstanding external shocks.

We are focused on marketing our state to key markets and bringing new and exciting events and festivals to South Australia.

The visitor economy is an important driver of the state’s economy.

Much of the economic benefit it brings to the state, flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.

Our tourism industry employs 40,400 South Australians, and prior to the COVID-19 pandemic, visitor expenditure in our state hit a record-high $8.1 billion.

We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australian Visitor Economy Sector Plan.

Our purpose

We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination including the promotion of events and festivals and the further development and improvement of our state’s tourism industry.

Strategic Plans

View our strategic plans here.