Our purpose
We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination including the promotion of events and festivals and the further development and improvement of our state’s tourism industry.
We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 16,000 additional jobs.