Event and festival support

A MESSAGE FROM HITAF RASHEED, EXECUTIVE DIRECTOR EVENTS SOUTH AUSTRALIA

South Australian events and festivals help shape our great state. They deliver crucial economic, cultural and community benefits, uniting audiences in celebration. In 2023 alone, major events are expected to add $400 million to the South Australian economy.

Events and festivals are often the incentive for visitors to book holidays to South Australia – and we continue to welcome many. Recent highlights have included the Santos Tour Down Under and record-breaking editions of WOMADelaide and the Adelaide Fringe, along with three sporting blockbusters: the inaugural AFL Gather Round and LIV Golf Adelaide, followed by Game 1 of the 2023 Ampol State of Origin series.

A record number of people visited Town Square during Tasting Australia presented by RAA Travel this year, while the coming months will bring matches of the FIFA Women’s World Cup, Australian exclusive art exhibition Frida & Diego: Love & Revolution and the return of Illuminate Adelaide and Harvest Rock. A strong regional events program takes place across the state each year.

The Events South Australia team is proud of strong working relationships across the industry. A range of resources to assist with event planning are below. We welcome any queries and appreciate your interest in our state’s vibrant events calendar.

Hitaf Rasheed 
Executive Director, Events South Australia

SOUTH AUSTRALIA’S EVENTS CALENDAR

Events and festivals shape South Australian life. You’ll find the latest version of South Australia's events calendar here. Please email us at [email protected] or get in touch with your usual Events South Australia contact if you would like an event included.

MARKETING SUPPORT

Make sure your event is listed with the Australian Tourism Data Warehouse to receive marketing support through our consumer website southaustralia.com. Read more about creating an ATDW event listing.