Events and festival support
A MESSAGE FROM HITAF RASHEED, EXECUTIVE DIRECTOR EVENTS SOUTH AUSTRALIA
South Australian events and festivals help shape our great state. They deliver crucial economic, cultural and community benefits, uniting audiences in celebration. In the year to September 2024 major events added $565 million to the South Australian economy.
Events and festivals are often the incentive for visitors to book holidays to South Australia, and we continue to welcome many. Sporting highlights like the Adelaide International, Santos Tour Down Under, LIV Golf Adelaide and AFL Gather Round are joined by arts and cultural drawcards such as the Adelaide Fringe, Adelaide Festival, WOMADelaide and Illuminate Adelaide.
South Australia’s reputation for exceptional food and wine shines through festivals such as Tasting Australia presented by Journey Beyond and Barossa Vintage Festival – among the longest-running events of its kind in the nation – while the National Pharmacies Christmas Pageant has shared festive joy for more than 90 years. We also welcome a variety of one-off major events, with Chihuly in the Botanic Garden and the British & Irish Lions Tour among highlights during 2025. Diverse, compelling regional events and festivals take place throughout the state each year.
The Events South Australia team is proud of strong working relationships across the industry. A range of resources to assist with event planning are below. We welcome any queries and appreciate your interest in our state’s vibrant events calendar.
Hitaf Rasheed
Executive Director, Events South Australia
Event planning toolkit
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BUSINESS PLAN
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SITE OPERATIONS AND RISK MANAGEMENT PLAN
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ACTIVATING VOLUNTEERISM
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Events marketing plan
BUSINESS PLAN
A business plan is an essential tool for your event. It provides a concise summary and evaluation of your event and the processes required to keep it relevant, sustainable and financially viable. It not only details how the event will be managed operationally, but also looks to the strategies that will be put in place, and the future positioning of the event.
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