Level up your tourism business with our capability programs

We provide a range of capability programs to help you develop your business from Tourism 101 to taking your product to the international market.

Current programs offered are: Tourism 101, Experience Development Program and Distribution Ready Program.

Most programs are free to attend, with operators required to complete a small amount of work outside of the SATC-led sessions.  

Read on to find out more, including what each training program covers, key dates and how to apply.

a group of people hiking through the Clare Valley at sunrise on a winter's day
Clare Valley Wine Tours, Clare Valley

Tourism 101

Tourism 101 is a practical, introductory workshop, designed for new and emerging tourism operators, businesses exploring opportunities in tourism, and existing businesses looking to diversify into tourism or already engaging with visitors.

Delivered as a two-hour, in-region session, Tourism 101 breaks down the South Australian tourism landscape and how to get started in the industry with confidence.

You will gain a clear understanding of who visits South Australia, what visitors are looking for, and how businesses like yours can succeed.

a lady in a red dress hand feeding two alpacas on a sunny day
Quentin Park Alpacas, Flinders Ranges & Outback

Experience Development Program

The Experience Development Program supports local tourism operators to design distinctive, bookable visitor experiences that showcase South Australia.

The program is designed to provide tourism businesses with the tools they need to design a compelling signature experience that is inclusive, sustainable and competitive. 

Up to 20 operators will take part in the first 2026 intake, with training to be delivered in Adelaide and the Clare Valley from March to April.

Additional intakes will follow later in the year, stay tuned for further updates.

A group of people enjoying cocktails at sunset at Nepean Bay, Kangaroo Island
Oceanview Eco Villas, Kangaroo Island

Distribution Ready Program

The Distribution Ready Program aims to support commissionable tourism businesses to confidently and successfully work with international travel trade partners.

The program helps tourism operators develop their capability and understanding in working with trade partners and create opportunities to sell their experiences successfully to international markets.

The next intake will run during June 2026. Stay tuned for the call for Expressions of Interest.