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Level up your tourism business with our capability programs

We provide a range of capability programs to help you develop your business from Tourism 101 to taking your product to the international market.

Current programs offered are: Tourism 101, Experience Development Program, Distribution Ready Program and Marketing 101.

Most programs are free to attend, with operators required to complete a small amount of work outside of the SATC-led sessions.  

Read on to find out more, including what each training program covers, key dates and how to apply.

a group of people hiking through the Clare Valley at sunrise on a winter's day
Clare Valley Wine Tours, Clare Valley

Tourism 101

Tourism 101 is a practical, introductory workshop, designed for new and emerging tourism operators, businesses exploring opportunities in tourism, and existing businesses looking to diversify into tourism or already engaging with visitors.

Delivered as an in-region session, Tourism 101 breaks down the South Australian tourism landscape and how to get started in the industry with confidence.

You will gain a clear understanding of who visits South Australia, what visitors are looking for, and how businesses like yours can succeed.

a lady in a red dress hand feeding two alpacas on a sunny day
Quentin Park Alpacas, Flinders Ranges & Outback

Experience Development Program

The Experience Development Program supports local tourism operators to design distinctive, bookable visitor experiences that showcase South Australia.

The program is designed to provide tourism businesses with the tools they need to design a compelling signature experience that is inclusive, sustainable and competitive. 

Additional intakes will follow later in the year, stay tuned for further updates.

A stone cottage overlooking a lake on a sunny day
Stonewell Cottages & Vineyards, Barossa

Distribution Ready Program

The Distribution Ready Program (DRP) supports established South Australian tourism businesses to work successfully with domestic and international travel trade partners.

The program builds practical skills in tourism distribution, commission structures, pricing for trade, and pitching. It will also provide direct engagement with trade partners and Tourism Australia.

Never Never Distilling, Fleurieu Peninsula

Marketing 101

Marketing 101 is designed for small and emerging tourism businesses looking to improve their marketing and grow visitation using simple, effective tools.

Delivered as a full day, in person seminar, this session focuses on practical, low-cost marketing techniques that can be implemented immediately, with no large budgets or specialist expertise required.

You will gain a clear understanding of how to prioritise your marketing efforts, improve visibility, and convert interest into bookings.

Intercontinental Hotel Elder Park

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

Aboriginal flag Torres Strait Islander flag

Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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The South Australian Tourism Commission is committed to offering a safe and inclusive workspace for LGBTIQ+ people and communities.