The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism information. You can easily create a listing for your accommodation, event, tour, food and drink offering, and more. These listings appear on our consumer website, southaustralia.com, and other tourism websites. As a South Australian business, this is available to you for free.
For further details on how to get started, watch the video designed for tourism operators here, check out the FAQs below or refer to our ATDW fact sheets and guidelines at the end of this page.
The SATC hosts ATDW information sessions throughout the year. Visit our Industry Events page for more information.
Getting Started With ATDW
In 2019/20 southaustralia.com saw 7.5 million visits which generated more than 1 million ATDW leads!
An ATDW listing for your business will provide valuable exposure. Your listing will feature on our consumer website, southaustralia.com. It will also feature on Tourism Australia’s website, australia.com, as well as other distributors which can be found on the ATDW website. These websites may engage in digital marketing activity from time to time which as a result, can influence increased exposure to ATDW listings.
Please see an example of recent digital marketing advertising from SATC using an ATDW listing to the right.
As a South Australian operator, it's free to list your business on ATDW and to have your information featured on southaustralia.com. Leads generated to your website from southaustralia.com are also commission free.
Visit the ATDW online platform: https://oauth.atdw-online.com.au/login
Click on the 'register now' button, select 'tourism operator' and then continue.
Fill in the online form and then click on the ‘register now’ button at the bottom of the page.
Remember to save your log in details so you don’t forget them! If you do, you can easily recover your password.
Your username is the email address you signed up with (usually your main address personally or for your business). You can then click ‘forgot password?’ to reset your password.
Make sure you create your business listing in the correct category when choosing a listing type. ATDW Guidelines for some categories are listed below, please review these prior to selecting the right category for your business.
For example, if you are listing an event, you will need to select 'event'. If you are listing a Visitor Information Centre, you will need to select 'information service'. Each listing type has different requirements and provides varying functionality to best showcase your business, so it is important that you select the correct listing. If you need to change the category of your listing, you will need to create a new listing in the correct listing type. You cannot change the listing type without doing this.
Some businesses are eligible in multiple categories, such as an Attraction that also offers tours and experiences; we would recommend listing the business as an Attraction, as well as a ‘Tour/Experience’. This will allow the business to take advantage of greater functionality within ATDW.
ATDW has specific image requirements. Photos for your listing must be representative of the listing and contain little to no text or writing. They cannot be posters or contain logos.
The minimum size required is 2048x1536 pixels, and no larger than 10mb.
You can find photos that may be suitable for your listing on our Media Gallery.
Watch our online tutorial on how to update your ATDW online listing with new and larger images.
Your ATDW log in details include the email address that you registered with (usually the primary email address for your business) and a password that you select.
If you forget your password, you can click ‘forgot password?’ on the login page to reset this. You will then receive an email containing a temporary password for you to use to log in and then change your password.
If this does not work, you can email our digital team at email@example.com for assistance.
Read the description of the error and review your listing to find where you may be able to fix this. Once you fix this, you will be able to ‘send for review’ so that your listing can be published.
If you are unable to find why the error is occurring, please take a screen shot of the error message, and email this to our digital team firstname.lastname@example.org with some information about your issue.
It is best practice to regularly review and update your ATDW listing, especially if any details related to your business change.
It is important to keep your listing accurate, up to date, interesting and appealing to engage tourist interest. It is also important to check that your photos are up to date and the correct size.
Your listing will expire if you have not tendered to it for longer than a 12-month period. It's best practice to log in regularly to review and update your ATDW listing, especially if any details related to your business change. Your ATDW listing should reflect your current status and environment of business.
Check out the guides below to assist with your ATDW listing:
ATDW Guidelines - Tours
ATDW listing guidelines for tours.
ATDW Guidelines - Accommodation
ATDW listing guidelines for accommodation.
ATDW Guidelines - Food and Drink
ATDW listing guidelines for food and drink.
ATDW Guidelines - Attractions
ATDW listing guidelines for attractions.
ATDW Fact Sheet
Our ATDW fact sheet will help you get started on your ATDW listing.