What is the ATDW?

The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism information. Eligible tourism businesses can easily create a listing for their accommodation, tour, food and drink establishment, event and more, free of charge. These listings appear on websites such as australia.com, southaustralia.com and other ATDW distributor websites. 

Interested? Find out how to get started, tips and tricks to help optimise your digital marketing efforts, upcoming information sessions in areas near you and hear success stories from South Australian tourism operators using ATDW.

Destination management organisations, industry bodies and distributors of ATDW information can refer to the RTO & VIC Information page for exclusive functionality information. 




generated in 2022/23

We're consistently generating high-quality leads to thousands of tourism businesses across the state who are listed on the ATDW. We're connecting them with consumers who are planning travel in South Australia which means more brand and product visibility, and bookings direct through to your business. So help us help you by putting your best digital foot forward, and add an ATDW listing into your marketing mix.


An ATDW profile for your business will provide valuable exposure. Your listing will feature on our consumer website, southaustralia.com. It will also feature on Tourism Australia’s website, australia.com, as well as other distributors which can be found on the ATDW website. These websites may engage in digital marketing activity from time to time which as a result, can influence increased exposure to ATDW profiles.

Please see an example of recent digital marketing advertising from SATC using an ATDW profile to the right.

Digital Example Web

As a South Australian tourism operator, it's free to list your business on ATDW and to have your information featured on southaustralia.com. Leads generated to your website from southaustralia.com are also commission free.

To register for the ATDW we recommend checking out the Getting Started page which has step-by-step guides to support creating and managing your account as well as navigating the ATDW. 

When creating your account, remember to save your log in details so you don’t forget them! If you do, you can easily recover your password.

Your username is the email address you signed up with (usually your main address personally or for your business). You can then click ‘forgot password?’ to reset your password.

Make sure you create your business profile in the correct category when choosing a listing type. ATDW category guidelines are on our Getting Started page, please review these prior to selecting the right category for your business.

For example, if you are listing an event, you will need to select 'event'. If you are listing a Visitor Information Centre, you will need to select 'information service'. Each listing type has different requirements and provides varying functionality to best showcase your business, so it is important that you select the correct listing. If you need to change the category of your listing, you will need to create a new listing in the correct listing type. You cannot change the listing type without doing this.

Some businesses are eligible in multiple categories, such as a Food & Drink location that also offers tours and experiences; we would recommend listing the business as an Attraction, as well as a ‘Tour/Experience’. This will allow the business to take advantage of greater functionality within ATDW.

Photos being loaded into the ATDW must adhere to the specific ATDW requirements, to ensure these are being met, we recommend viewing the photo guidelines & help sheet

Note: There may be images available on the SA Media Gallery that feature your business and could be used for your ATDW listing. Please contact the Brand Assets team for further information.

Your ATDW log in details include the email address that you registered with (usually the primary email address for your business) and a password that you select.

If you forget your password, you can click ‘forgot password?’ on the login page to reset this. You will then receive an email containing a temporary password for you to use to log in and then change your password.

If this does not work, you can email our digital team at [email protected] for assistance.

If you have purchased a new business and were not added as an admin during the sales process, please email us at [email protected] with confirmation of purchase, so we can provide ownership of the profile. 

Read the description of the error and review your profile to find where you may be able to fix this. Once you fix this, you will be able to ‘send for review’ so that your listing can be published.

If you are unable to find why the error is occurring, please take a screen shot of the error message, and email this to our digital team [email protected] with some information about your issue.

It is best practice to regularly review and update your ATDW profile, especially if any details related to your business change.

It is important to keep your profile accurate, up to date, interesting and appealing to engage tourist interest.

It is also important to check that your photos are up to date, helping to visually story tell your businesses experience to consumers. 

Your profile will expire if you have not tendered to it for longer than a 12-month period.

It's best practice to log in regularly to review and update your ATDW listing, especially if any details related to your business change.

Your ATDW profile should reflect your current status and environment of business and we recommend reviewing this at minimum, every 6 months. 

To remove a service or a profile from ATDW, please view the Account & Admin Guide on Getting Started, for step-by-step support. 

Alternatively, you can simply click the black more button in the top right hand corner (via desktop) to disable the profile and/or services.

Please take the time to explore the extensive resource available to you throughout the ATDW Support & Marketing Hub.

From guides and videos, we've got you covered with everything you need to know from getting started, right through to optimising your listings as well as developing your digital skill set. 

Should you not be able to find what you're looking for, please email your questions to ATDW at [email protected], or phone 1300 137 225