OUR STORY
Events South Australia is a unit within the South Australian Tourism Commission, a government agency dedicated to making our state a destination of choice for domestic and international visitors.
Events South Australia’s role is to attract these visitors by creating, delivering and supporting captivating events and festivals, and by providing leadership and support to South Australia’s events and festivals industry.
In creating and delivering unparalleled experiences, we proudly collaborate with key stakeholders, including commercial partners, on pivotal moments across our portfolio.
WHAT WE DO
Events South Australia’s role is to promote the state as a tourism destination and attract visitors through securing, managing, developing and supporting world-class leisure events and festivals delivering important economic benefit to South Australia.
The South Australian Tourism Commission (SATC), through Events South Australia, owns and manages three major events: the Santos Tour Down Under, Tasting Australia presented by Journey Beyond and the National Pharmacies Christmas Pageant. It also plays a significant role in the delivery of LIV Golf Adelaide and AFL Gather Round.
Each year, the SATC also sponsors a range of major, regional and community events and festivals, with this calendar complemented by blockbuster one-off events to ensure a balance across the year.
Through these events we are committed to growing leisure event expenditure within South Australia to $750 million by 2030.
WHY SOUTH AUSTRALIA?
Events of all sizes take place across the state. Adelaide, with its thriving Riverbank precinct and venues such as Adelaide Oval and the South Australian Aquatic and Leisure Centre, is an ideal setting for major events.
The city happily welcomes fans from around the world but remains compact enough to be swept up in the excitement big events bring.
South Australian regions also host an impressive range of events and festivals, allowing each to highlight its strengths and giving visitors an incentive to venture further.
We all know and love the wonderful madness of February and March, but events in South Australia go far beyond that. They take place throughout the year and are led by people committed to enhancing their communities, showcasing their regions and offering entertainment to locals and visitors alike.
Events generate $565 million in tourism expenditure each year, with highlights including the Santos Tour Down Under, LIV Golf Adelaide, AFL Gather Round, WOMADelaide and the national exclusive exhibition, Chihuly in the Botanic Garden.
Events and festivals give visitors an incentive to plan their travel here and are a powerful way to tell our state’s story. This occurs through first-hand experiences and the extensive global media coverage our events receive.
Whether you’re eager to stage, support or attend an event in South Australia, we welcome you.
OUR FOCUS AREAS
Events South Australia seeks and supports events that showcase and celebrate South Australia’s strengths in areas including:
Arts and culture – Our arts festivals are renowned, with audiences welcoming South Australia’s culture of creativity.
Food and beverages – Eating and drinking well is easy in South Australia.
Sport – The state loves sport at every level, from the buzz of international cycling each January to mass participation events and national competition.
Innovation – South Australia is embracing new technologies and the opportunities they present.
Regional events – Our diverse, innovative regional events calendar spans the state.
MAJOR EVENTS LEGISLATION
Major Event Declaration for the 2025 AFL Gather Round held from 10 to 13 April 2025 was published in the Government Gazette No. 20 on Thursday 3 April 2025 on pages 673-678.
Major Event Declaration Tasting Australia presented by Journey Beyond held from 2 to 11 May 2025 was published in the Government Gazette No. 20 on Thursday 3 April 2025 on pages 679-680.
The Major Events Act 2013 facilitates the holding and conducting of major events in South Australia.
