WHY SOUTH AUSTRALIA?

South Australian events and festivals are renowned. We believe in what we’re doing and so does the nation: South Australia has been named Best Event State at the Australian Event Awards for two years running (2015 and 2016). Events of all sizes take place across the state.

 

We all know and love the wonderful madness of February and March, but events in South Australia go far beyond that. They take place throughout the year, and they’re run by people who enjoy what they do and are committed to enhancing their communities, promoting their regions and offering entertainment for locals and visitors alike.

South Australia is welcoming an unprecedented number of visitors, with our tourism industry worth more than ever before. Acclaim keeps coming, including recognition as one of Lonely Planet’s top five regions to visit in 2017. Events and festivals give visitors an incentive to plan their travel here and are a powerful way to tell our state’s story. This occurs not only through first-hand experiences, but via the extensive global media coverage our events receive. Whether you’re keen to stage, support or attend an event in South Australia, we welcome you.

Coffin Bay, Tasting Australia
Coffin Bay, Tasting Australia

 

 


 

WHAT WE DO

OUR ROLE IS TO PROMOTE THE STATE AS A TOURISM DESTINATION AND BRING VISITORS TO SOUTH AUSTRALIA THROUGH SECURING, MANAGING, DEVELOPING AND SPONSORING MAJOR EVENTS. 

 

Our role is to promote the state as a tourism destination and bring visitors to South Australia through securing, managing, developing and sponsoring major events. We also take a leadership role in the events industry. Our strong calendar of annual managed and sponsored events is complemented by one-off events, which usually have a high profile or involve a large number of participants. This approach ensures there is a balance of activity across the year – and that key venues, facilities and services are used.

Ahead of all bid applications Events South Australia establishes that the event is consistent with the South Australian Tourism Plan 2020. This links with the national Tourism 2020 and state strategies, and regional destination action plans.

Events South Australia manages five major events: the Santos Tour Down UnderSuperloop Adelaide 500Tasting AustraliaBridgestone World Solar Challenge, and the National Pharmacies Christmas Pageant.

Santos Tour Down Under 2017
Santos Tour Down Under 2017

 

 


 

OUR FOCUS AREAS

We seek and support events that highlight South Australia’s strengths in areas including:

 

Arts and culture – Our arts festivals are renowned, and their audiences love South Australia’s culture of creativity.

Food and wine – Crucial industries for South Australia and an important part of our appeal to visitors.

Sport – Cycling and motorsport thrive in South Australia, as do a suite of other sports.

Vibrant city – Adelaide’s reputation as a world-class city offering a range of events and experiences continues to grow.

Innovation – South Australia is embracing new technologies and the opportunities they present.

Regional events – Our regional events calendar includes everything from long-running community celebrations to bold new festivals.

Adelaide Fashion Festival, 2018
Adelaide Fashion Festival, 2018

 

 


 

 

RECENT BID WINS

Events South Australia is constantly working to secure events for the state. Recent examples include: