International performance

Results: for year end March 2024

Released: June 2024

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure for the year end March 2024.

 Top points from the report:

  • International visits and expenditure in South Australia grew 64 and 55 per cent respectively compared to March 2023.
  • Visitation has grown 64 per cent to 465,000.
  • Expenditure has grown by 55 per cent to $1.3 billion.
  • Nights have grown 74 per cent to 14.3 million.


International Performance - March 2024

Released: June 2024.

International Results Summary – December 2023

Released: May 2024

Global Market Calendar 2023-24

Released: January 2024

International market profiles


Released: Yearly

Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Singapore

Market Profile - New Zealand

Market Profile - USA

Market Profile - France

Market Profile - Germany

Market Profile - Italy

Market Profile - United Kingdom