International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.


International performance

Released: Quarterly

 

The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure* - see international performance (June 2020) here.

*Please note that the results for year ending June 2020 include the impacts of the 2019/20 summer bushfires and five months of the COVID-19 pandemic and related restrictions. 


Top points from the report:

  • International visitor expenditure for the 12 months to June 2020 declined by 16 per cent to $907 million.
  • International visitor expenditure, visits and nights for the June quarter of 2020 can be considered to be near zero.
  • Results are down heavily on the comparison period of the June quarter 2019, which saw 86,000 international visitors to South Australia.
  • Growth started to weaken in February and worsened with the border closure in mid-March.
  • Less than 10,000 international visitors arrived in Australia in the June quarter, compared to 1.9 million in the same period in 2019. This is a visitation decline of over 99 per cent for the June quarter 2020.
Port Lincoln, Eyre Peninsula
Port Lincoln, Eyre Peninsula
  • What marketing activity is happening to promote South Australia overseas? See our International Marketing page here.
  • How is South Australian Tourism performing against the goals set in the SA Tourism Plan 2020? See our Value of Tourism page here.



 

 

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

Market Profile - International Market Place

Overall International MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

International performance - June 2020

Market Profile - China

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - France

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Germany

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Hong Kong

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - India

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Italy

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Malaysia

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - New Zealand

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - North America

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Singapore

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - United Kingdom

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019