International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.


International performance

Released: Quarterly

 

The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure* - see international performance (September 2020) here

*Please note these results include the impacts of bushfires and the first seven months of COVID-19 in 2019/20

 Top points from the report:

  • International visitor expenditure for the 12 months to September 2020 declined by 45 per cent to $621 million
  • International visits to South Australia have fallen by 44 per cent for the year end September 2020 to 262,000
  • With the borders closed for the entire June and September quarters of 2020 visitation declined by over 99 per cent
Port Lincoln, Eyre Peninsula
Port Lincoln, Eyre Peninsula
  • What marketing activity is happening to promote South Australia overseas? See our International Marketing page here.
  • How is South Australian Tourism performing against the goals set in the SA Tourism Plan 2030? See our Value of Tourism page here.



 

 

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

International Performance - September 2020

REPORT: Results for the year ending September 2020. Released: January 2021.

Market Profile - International Market Place

Overall International MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - China

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - France

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Germany

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Hong Kong

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - India

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Italy

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Malaysia

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - New Zealand

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - North America

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Singapore

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - United Kingdom

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019