International performance

Results: for year end March 2026

Released: June 2026

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure for the year end March 2026.

Top points from the report:

  • The latest results to March show that international expenditure grew by 16%, reaching $1.7 billion, above the KPI of $1.4 billion.
  • This growth was below the national average of 20%.
  • Visits grew by 4% to 452,000 and nights by 2% to 14.7 million

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

International Performance - March 2026

Released: June 2026

Global Market Calendar 2025-26

Released: March 2026


International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Hong Kong

Market Profile - India

Market Profile - Singapore

Market Profile - United Kingdom

Market Profile - North America

Market Profile - New Zealand

Market Profile - Germany

Market Profile - Italy

Market Profile - France

Intercontinental Hotel Elder Park

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

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Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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