Managed Event Sponsorship

Events South Australia is proud to work with a range of partners across our managed events.

TDU Sponsorship

Santos Tour Down Under

The Santos Tour Down Under is owned and managed by Events South Australia.

Race director Stuart O’Grady OAM is supported by assistant race directors, Annette Edmondson and Carlee Taylor.

Facts and figures

  • The Santos Tour Down Under is Australia’s greatest cycling race. It features a three-stage UCI Women’s WorldTour race and six-stage men’s UCI WorldTour race, both held at the highest level of international competition. A city criterium, Tour Village in Victoria Square/Tarntanyangga and range of associated events – among them street parties, group rides and DeTours day trips – add to its appeal.
  • The Santos Tour Down Under is broadcast across Australia through the Seven Network and also seen in 190 territories worldwide, offering a local, national and international platform for commercial partners.
  • Forty-two hours of domestic broadcast coverage were shown on the Seven Network in 2025, including live coverage of all race stages.
  • The Santos Tour Down Under, which celebrated its 25th edition in 2025, was named Australia’s Best Sporting Event at the 2024 Australian Event Awards and has a social media audience of more than 289,500 people.

Tasting Australia presented by Journey Beyond began in 1997, with Events South Australia becoming responsible for its management from 2014.

Showcasing the best of the country alongside home-grown heroes – chefs, winemakers, producers, brewers, distillers, restaurateurs and more – Tasting Australia presented by Journey Beyond offers a full-bodied, locally grown program each year. It returns from 2-11 May 2025. 

Facts and figures

  • Tasting Australia presented by Journey Beyond is led by festival director Karena Armstrong and food curator Kane Pollard, together with drinks curators Meira Harel and Banjo Harris Plane. South Australian culinary legend Simon Bryant is festival patron, with Maggie Beer AO and Cheong Liew OAM festival legends.
  • In 2024 the 10-day festival welcomed more than 77,000 people to its Town Square hub in Victoria Square/Tarntanyangga and supported over 260 local businesses.
  • Tasting Australia presented by Journey Beyond has a social media audience of about 80,000 people. It maintains strong media partnerships with News Corp and Channel Seven.
7536 Tasting Australia 2024 Town Square Set Shots 030524

Tasting Australia

The National Pharmacies Christmas Pageant is the traditional start to the festive season in Adelaide and the largest parade in the southern hemisphere. It takes place along a 3.5-kilometre route each November.
Every year a culturally diverse audience of children and adults eagerly awaits the arrival of floats as this magical parade brings Christmas joy to the streets of Adelaide.

Growth initiatives such as activations, public engagement, national media coverage, national television promotion, education and merchandising have seen the National Pharmacies Christmas Pageant continue to build and shape its legacy.

Since 1933 this beloved event has brought joy to the people of South Australia through every character, float, band and clown. It allows families and friends to share happiness and a sense of community. 

Facts and figures

  • A total of 325,000 spectators lined the streets of Adelaide to enjoy the 2024 National Pharmacies Christmas Pageant.
  • The 2024 event had a live and replay national broadcast audience of more than 312,000 people. \
  • The National Pharmacies Christmas Pageant has a social media audience of 48,700 people.
  • The event maintains strong media partnerships with News Corp and Channel 9. 
Xmas Pageant Sponsorship

National Pharmacies Christmas Pageant

Events South Australia offers a range of commercial partnerships across our three managed events. We join strong, reputable brands and organisations in connecting across government and business – and across local, national and international audiences. 

Our team collaborates with partners to build a shared understanding of commercial imperatives and deliver tangible results. We’ll work with you every step of the way to ensure the audiences you seek are authentically engaged. We are creative and passionate – ready to deliver quality programming, rich content platforms and in-event activations.

Be part of the experience with Events South Australia.  

Get in touch

Events South Australia offers a range of commercial partnerships for our world-class managed events.

Our team works with renowned organisations and brands to provide opportunities to connect with and engage across government, business and diverse local, national and international audiences. We welcome the chance to speak with you about event partnerships.

For all sponsorship enquiries, please contact Daniel Gallagher daniel.gallagher@sa.gov.au