Major events are large-scale signature events that generate significant economic benefits for the state and align with wider government and strategic priorities. They are typically world class triggering interstate and international visitation to South Australia. Major events provide a strong media profile for the state often including a national and international broadcast. They will also provide a sustainable legacy for the state, offering additional opportunities to leverage or host other major events.
Examples of major events include: ISPS Handa Women's Australian Open, ICC T20 World Cup 2020, NRL State of Origin.
If your event is classified as 'major', please refer to the Leisure Event Bid Fund guidelines for sponsorship opportunities.
Regional events are significant to their location and community providing a good economic return and boosting the profile of the region. They will attract local, intrastate and interstate visitors to the region. Regional events will generate good local and state-based media coverage and have the ability to attract national media attention.
Examples of regional events include: South Australian Living Artists Festival (SALA), Handpicked Festival, and Clare Valley Gourmet Weekend.
If your event is classified as 'regional', please refer to the Regional Event Fund.
- Business events including industry and trade events
- Charity or fundraising activities
- Sporting, social or cultural club events, including for example team sponsorship, rallies, reunions, tours, open days, pageants, concerts, markets, anniversaries
- Special event celebrations such as Christmas, Australia Day or New Year’s Eve celebrations
- Cultural festivals that do not present a unique experience
- Familiarisations, individual projects, programs, or presentations
- Events that do not have relevant approvals or certification from key stakeholders such as national or international federations.
- Events that have previously failed to acquit a South Australian Tourism Commission grant.