Events and festivals play an essential role in the South Australian visitor economy. They are a great way to showcase the personality of a region, build community pride and social connections, and are important drivers of visitation and economic development.
 
Events and festivals are an area of strength for South Australia. They showcase our passion for arts and culture, live music, sport, and food and wine - and come in all shapes and sizes. 
 
Events South Australia provides sponsorship to leisure events throughout the year through its funding programs.

 

Adelaide Festival 2020
Adelaide Festival 2020

 

 

Funding Streams

Major Events

Major events are large-scale signature events that generate significant economic benefits for the state and align with wider government and strategic priorities. They are typically world class triggering interstate and international visitation to South Australia. Major events provide a strong media profile for the state often including a national and international broadcast. They will also provide a sustainable legacy for the state, offering additional opportunities to leverage or host other major events.

Examples of major events include: ISPS Handa Women's Australian Open, ICC T20 World Cup 2020, NRL State of Origin.

If your event is classified as 'major', please refer to the Leisure Event Bid Fund guidelines for sponsorship opportunities. 


Regional Events 

Regional events are significant to their location and community providing a good economic return and boosting the profile of the region. They will attract local, intrastate and interstate visitors to the region. Regional events will generate good local and state-based media coverage and have the ability to attract national media attention.

Examples of regional events include: South Australian Living Artists Festival (SALA), Handpicked Festival, and Clare Valley Gourmet Weekend.

If your event is classified as 'regional', please read the guidelines for the Regional Events and Festivals Program.


Community Events 

Community events are smaller in scale, primarily driven and sustained by their respective local community members. They generate strong social outcomes while realising only a modest economic benefit to the area. The event will typically attract media attention in the local area only.

Community events are usually in their infancy or events with ambition to grow into regionally significant events.

Examples of community events include: Seafood on Spencer, Red Poles & Spinning Yarns Aboriginal Arts Festival, and the Coober Pedy Opal Festival.

If your event is classified as 'community', please read the guidelines for the Community Events Development Fund.


Ineligible Events

  • Business events including industry and trade events 
  • Charity or fundraising activities
  • Sporting, social or cultural club events, including for example team sponsorship, rallies, reunions, tours, open days, pageants, concerts, markets, anniversaries
  • Special event celebrations such as Christmas, Australia Day or New Year’s Eve celebrations
  • Cultural festivals that do not present a unique experience
  • Familiarisations, individual projects, programs, or presentations 
  • Events that do not have relevant approvals or certification from key stakeholders such as national or international federations.
  • Events that have previously failed to acquit a South Australian Tourism Commission grant.

The Leisure Events Bid Fund has been set up by the South Australian Government and committed to Events South Australia to secure, support or develop new major events for the state.
 
South Australia's strong calendar of annual managed and sponsored events is complemented by one-off events, which usually have a high profile or involve a large number of participants. This approach ensures there is a balance of activity across the year and that key venues, facilities and services are used.
 
The Leisure Events Bid Fund has proudly supported a diverse range of major events such as:

  • ISPS Handa Women’s Australian Open (2017- 2022)
  • Adelaide International (2020 - 2024)
  • Mundine v Green II (2017)
  • 2018 Lifesaving World Championships
  • 2019 Australian Scouts Jamboree.

 
Please read our major event sponsorship guidelines for detailed information about the application and sponsorship process.
 
The Leisure Event Bid Fund supports events on a case-by-case basis. There is no open or close date for applications.
 
For more information contact the Business Development Team on +61 8 8463 4700 or email esa@sa.gov.au.

Our Regional Events and Festivals Program provides financial support towards marketing and PR for events that promote South Australia and its regions as tourism destinations.

Applications for the 2020-21 funding round have closed. Applications for the 2021/22 funding round will open in January 2021. Those wishing to apply are encouraged to review the Regional Events and Festivals Program funding guidelines to gain a good understanding of the types of events that SATC look to support through this program. 

For more information contact the Sponsored Events Executive on +61 8 8463 4650 or esa@sa.gov.au

The Community Events Development Fund provides up to $5,000 +GST in financial support towards events that promote South Australia and its regions as tourism destinations.

This fund has similar criteria to the Regional Events and Festivals Program but supports new, smaller or community-based events seeking to increase their tourism relevance, or undertake a specific project to achieve this.

Applications for the 2020-21 funding round have closed. Applications for the 2021/22 funding round will open in January 2021. Those wishing to apply are encouraged to review the Community Events Development Fund guidelines to gain a good understanding of the types of events that SATC look to support through this program. 

For more information contact the Sponsored Events Executive on +61 8 8463 4650 or esa@sa.gov.au

Funding sources

Before applying for sponsorship it’s important to consider the application criteria and whether the funding stream is appropriate for your event. A range of local, state and federal government bodies provide funding opportunities that may be more suitable for your needs. We’ve collated some key sources below:

  • Adelaide Convention Bureau – Support for bidding and hosting conventions in South Australia.
  • GRANTassist - Grants and assistance for business and industry, communities, clubs or individuals.
  • GrantsSA - For charitable, social welfare, multicultural, volunteer grants.
  • Live Music Event Fund – For live music events and festivals.
  • Local Council Grants – Search for your local council details and community grants available for a range of purposes.

Event Funding Guidelines

Find out more about applying for funding under the Major Events Bidding Fund, Regional Events and Festivals Program and Community Events Development Fund.

Major Event Sponsorship Guidelines

These guidelines outline how to apply for funding including eligibility criteria and application requirements

Regional Events and Festivals Program Guidelines

These guidelines outline how to apply for funding including eligibility criteria and the application process

Community Events Development Fund Guidelines

These guidelines outline how to apply for funding including eligibility criteria and the application process