About South Australian tourism

As the state’s tourism agency, we are responsible for promoting South Australia as a tourism destination and to further develop and improve our state’s tourism industry. You can find out more about what we do by checking out our Annual Reports and SATC Plans.

We are a statutory authority led by our Chief Executive Officer. We are governed by a Board of Directors who guide our strategic direction, monitor achievements and goals, and ensure sound corporate governance. You can find out more about our business groups and our executive team here. 

If you’re interested in working with us, please visit our careers page. We also have volunteer opportunities available for our managed events. 

Tourism is a key economic driver, and our mission is to make South Australia a destination of choice for international and domestic visitors and bring new and exciting events and festivals to the state.

Our tourism industry employs 34,000 South Australians and has reached $10.1 billion in visitor expenditure.