We are committed to growing our visitor economy to $12.8 billion by 2030.

Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors.

The SATC is focused on marketing our state to national and international audiences and bringing new and exciting events, conferences and festivals to South Australia.

Our tourism industry employs 38,900 South Australians and has reached $7.8 billion in visitor expenditure.


Moseley Square, Adelaide
Moseley Square, Adelaide



Oyster Farm Tours, Eyre Peninsula
Oyster Farm Tours, Eyre Peninsula


The visitor economy created by tourism is important because much of the economic benefit it brings to the state flows to regional communities and also has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.

We work closely with our tourism industry to realise the opportunities for our state that are outlined in our strategic plan.

We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination and further developing and improving our state’s tourism industry.

Strategic Plans

View our strategic plans here.