South Australian Visitor Economy

The South Australian Visitor Economy

Results: for year end June 2024

Released: September 2024

This fact sheet provides a snapshot of the South Australian Visitor Economy.

Top points from the report:

Total South Australian visitor expenditure for the year end June 2024, combining International and Domestic expenditure, came to $9.9 billion, down 1 per cent on the year-end June 2023.
Regional visitor expenditure (including international) came to $4.0 billion, down 15 per cent on June 2023.
Adelaide expenditure grew 12 per cent to $5.9 billion from year end June 2024.

Value of Tourism

Released: Quarterly

This fact sheet includes top level information which provides a snapshot of South Australia's position in the market.

Read the domestic and international performance fact sheet here.

Domestic:

The interstate market has seen growth over the year of $65 million and now sits at $3.6 billion.
Visitation has reached a record high 3.0 million.
There were 26.2 million domestic nights in South Australia, a decrease of 3 per cent on June 2023.
Total domestic expenditure in South Australia was $8.6 billion, down 4 per cent on June 2023.
Day trips expenditure was down 14 per cent to $1.9 billion.

International:

The latest results to June 2024 show that international expenditure grew by $230 million to $1.3 billion.
SA saw 451,000 International visitors, up 24 per cent on June 2023.
Nights grew 48 per cent for the year and Expenditure grew 22 per cent.

Notes: For details of the NVS methodology changes in this release please refer to https://www.tra.gov.au/domestic/domestic-tourism-results

MONTHLY REPORT: INTERNATIONAL & NATIONAL VISITOR SURVEY

This monthly snapshot makes it easier to monitor changes in tourism activity in South Australia.

RESULTS: For the month of December 2023

RELEASED: March 2024

TOP POINTS FROM THE REPORT

December 2023 saw total spend for the month of $730 million, made up of $97 million in international spend and $633 million in domestic spend.
The $633 million in domestic spend was made up of $178 million in Day trip spend, $188 million in Interstate spend and $267 million in Intrastate spend.
Interstate spend fell 35 per cent to $188 million compared to intrastate spend that grew 38 per cent to $267 million.

For further details, please refer to tra.gov.au/domestic/domestic-tourism-results.

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STATE TOURISM SATELLITE ACCOUNTS

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism.

Top points from the report

The results of the 2022-23 State Satellite Account show that the severe impacts of the COVID pandemic have now dissipated and strong recovery can be clearly seen.
People employed directly in tourism in South Australia grew by 9,800 jobs to 40,600 in the Year Ending June 2023.
In 2022-23 there were an additional 29,200 people indirectly employed in tourism, bringing the total number of people employed in tourism to 69,800.
The surge in tourism employment, driven by the post-COVID recovery period, is by far the largest employment growth for the tourism sector in South Australia on record.
The direct GVA of tourism in South Australia was $3.5 billion in 2022-23, up 63 per cent from 2021-22 and 6.9 per cent compared to the pre-COVID period 2018-19.