South Australian Visitor Economy

The South Australian Visitor Economy

Results: for year end December 2024

Released: March 2025

This fact sheet provides a snapshot of the South Australian Visitor Economy.

Top points from the report:

Total South Australian visitor expenditure for the year end December 2024, combining International and Domestic expenditure, came to $9.8 billion, down 4 per cent on the year-end December 2023.
Regional visitor expenditure (including international) came to $4.0 billion, down 15 per cent on December 2023.
Adelaide expenditure grew 6 per cent to $5.8 billion from year end December 2023 to December 2024.

Value of Tourism

Released: Quarterly

This fact sheet includes top level information which provides a snapshot of South Australia's position in the market.

Read the domestic and international performance fact sheet here.

DOMESTIC:

South Australia attracted 7.6 million domestic overnight trips, up 3 per cent on December 2023.
There were 25.9 million domestic nights in South Australia, an increase of 1 per cent on December 2023.
Total domestic expenditure in South Australia was $8.5 billion, down 5 per cent on December 2023.
Day trips expenditure was down 20 per cent to $1.8 billion.

INTERNATIONAL:

International expenditure in South Australia has grown by 3 per cent compared to visits down 3 per cent.
Visitation has fallen 3 per cent to 440,000.
Expenditure has grown by 3 per cent to a record high $1.3 billion.
Nights have fallen 4 per cent to 13.6 million.

Notes: For details of the NVS methodology changes in this release please refer to https://www.tra.gov.au/domestic/domestic-tourism-results

STATE TOURISM SATELLITE ACCOUNTS

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism.

Top points from the report

The strong post COVID recovery seen in 2022-23 has now slowed in the latest results of the 2023-24 State Tourism Satellite Account.
The slowdown in 2023-24 has been due to challenging economic conditions and the rising cost of living pressures faced by travellers.
In 2023-24 there were 41,600 direct tourism jobs in South Australia. This was a decline of 1,000 jobs compared to the previous period, however up 3,000 (from 38,600) jobs since the pre-COVID period.
In 2023-24 there were an additional 29,900 people indirectly employed in tourism, bringing the total number of people employed in tourism to 71,500.
Tourism contributed $4.4 billion to Gross State Product in 2023-24. This was a 1.4 per cent increase compared to 2022-23.
In 2023-24 tourism directly contributed $3.8 billion in Gross Value Added (GVA) and an additional $4.1 billion in indirect GVA. Direct GVA increased 2.8 per cent from 2022-23.