South Australian Visitor Economy

The South Australian Visitor Economy

Results: for year end December 2025

Released: March 2026

This fact sheet provides a snapshot of the South Australian Visitor Economy.

Top points from the report:

Total South Australian visitor expenditure for the year end December 2025, combining International and Domestic expenditure, came to $11.0 billion, up 7.3 per cent on the year-end December 2024.
International expenditure grew by 31 per cent, reaching $1.8 billion.
Interstate overnight spend was $3.3 billion, intrastate spend $3.2 billion and Day Trip spend $2.8 billion.

Value of Tourism

Released: Quarterly

This fact sheet includes top level information which provides a snapshot of South Australia's position in the market.

Read the domestic and international performance fact sheet here.

DOMESTIC:

South Australia attracted 7.8 million domestic overnight trips for the year end December 2025.
Interstate overnight spend was $3.3 billion, intrastate spend $3.2 billion and Day Trip spend $2.8 billion.

INTERNATIONAL:

International expenditure in South Australia grew 31 per cent to $1.8 billion for the year end December 2025.
Visitation grew 1 per cent to 445,000 and Nights grew 8 per cent to 14.7 million.

Notes: For details of the DoTS methodology changes in this release please refer to https://www.tra.gov.au/domestic/domestic-tourism-results

STATE TOURISM SATELLITE ACCOUNTS

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism.

Top points from the report

The strong post COVID recovery seen in 2022-23 has now slowed in the latest results of the 2023-24 State Tourism Satellite Account.
The slowdown in 2023-24 has been due to challenging economic conditions and the rising cost of living pressures faced by travellers.
In 2023-24 there were 41,600 direct tourism jobs in South Australia. This was a decline of 1,000 jobs compared to the previous period, however up 3,000 (from 38,600) jobs since the pre-COVID period.
In 2023-24 there were an additional 29,900 people indirectly employed in tourism, bringing the total number of people employed in tourism to 71,500.
Tourism contributed $4.4 billion to Gross State Product in 2023-24. This was a 1.4 per cent increase compared to 2022-23.
In 2023-24 tourism directly contributed $3.8 billion in Gross Value Added (GVA) and an additional $4.1 billion in indirect GVA. Direct GVA increased 2.8 per cent from 2022-23.