South Australian Visitor Economy

Results: for year end March 2026

Released: June 2026

This fact sheet provides a snapshot of the South Australian Visitor Economy.

Top points from the report:

• Total South Australian visitor expenditure for the year ending March 2026, combining International and Domestic expenditure, came to $11.5 billion, up 5 per cent on the year-ending March 2025.
• International expenditure grew by 16 per cent, reaching $1.7 billion.
• Interstate overnight spend was $2.7 billion, intrastate spend $4.0 billion and Day Trip spend $3.1 billion.

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism. 

Results: 2024-25

Released: yearly 

Top points from the report:

• Following several years of strong post-pandemic growth, South Australia’s visitor economy stabilised in 2024–25.
• While domestic overnight visitor expenditure softened, continued growth in tourism employment, Gross Value Added (GVA) and international spend supported a modest increase in the industry's overall economic contribution.
• In 2024-25 there were 39,200 direct tourism jobs in South Australia. This was an increase of 560 jobs compared to the previous period. In 2024-25 there were an additional 30,700 people indirectly employed in tourism, bringing the total number of people employed in tourism to 69,800.
• Tourism directly contributed $4.5 billion to Gross State Product (GSP) in 2024-25. This was a 2.2 per cent increase compared to 2023-24.
• In 2024-25 tourism directly contributed $3.8 billion in GVA and an additional $3.8 billion in indirect GVA. Direct GVA increased 2.4 per cent from 2023-24. 

The findings can be accessed on the Tourism Research Australia website.

Other pages of interest: Regional Tourism Satellite Accounts