Support for the tourism industry
The naturally occurring algal bloom is affecting some coastal areas in South Australia, which has had a serious impact on marine life and the industries that rely on it — especially fishing, aquaculture and tourism.
The Coast is Calling vouchers and marketing campaign
Coastal tourism regions impacted by the algal bloom will benefit from a new travel voucher program calling on South Australians to travel this Spring.
The ‘Coast is Calling’ travel voucher program, delivered by the South Australian Tourism Commission, will see 20,000 vouchers for accommodation and experiences valued up to $500 released in September, boosting bookings to eligible tourism operators until the end of November 2025.
The voucher program will work in tandem with marketing activity promoting the State's coastal destinations to South Australians, reminding them of the unique coastal experiences they have on offer in their own backyard.
Find out more about the Coast is Calling voucher program here.
What other support is available for algal bloom impacted businesses?
Eligible tourism businesses can apply for $10,000 small business grants, as part of the $28 million support package being delivered by the State and Commonwealth Governments.
The support package includes $2 million for public information campaigns, focused on rebuilding confidence and driving visitation to our coastal regions and marine based tourism businesses and promoting the seafood industry and benefits of recreational fishing.
For more information, go to algalbloom.sa.gov.au — the single trusted source of information.
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