Coastal tourism regions impacted by the algal bloom are benefiting from a travel voucher program calling on South Australians to travel this spring and summer.
The Coast is Calling Travel Voucher program has seen 20,000 vouchers for accommodation and experiences released for travel until the end of spring.
A summer edition of the Coast is Calling Travel Vouchers will see a further 30,000 vouchers released to boost travel and spending in South Australia’s coastal destinations during the traditionally peak trade period.
Tourism operators offering accommodation or experiences in eligible coastal postcodes were invited to submit an Expression of Interest to be part of Round 2 of the program from 27 October – 7 November 2025. Expressions of Interest have now closed.
The ballot was open from 9am (ACDT) on Monday, 1 December to 4pm (ACDT) on Wednesday, 3 December 2025 to South Australian residents aged 18 and over for a chance to win $100 experience vouchers, and $100, $200, or $500 accommodation vouchers.
The second round will continue to drive visitation and spend to coastal regions impacted by the algal bloom until the end of the Easter school holidays.
The Coast is Calling Travel Voucher Round 2 program is funded as part of the State and Federal Governments’ Algal Bloom Summer Plan, aiming to boost visitation and economic activity along the State’s coast.
For Coast is Calling Travel Voucher Round 2 full terms and conditions, go to southaustralia.com/voucher. Licence No: T25/1889 (Round 2).
Consumer ballot registration: 9am ACDT, Monday 1 December – 4pm ACDT, Wednesday 3 December 2025
First draw: 4 December 2025
First draw booking period: 4 December 2025 – 4pm ACDT, Monday, 19 January 2026
First draw travel period: 5 December 2025 – 26 April 2026
Redraw: 22 January 2026
Redraw booking period: 22 January – 4pm ACDT, Thursday, 19 February 2026
Redraw travel period: 23 January – 26 April 2026
Discover some simple ways you can leverage The Coast is Calling campaign and Coast is Calling Voucher program on your own channels and entice visitors to answer the coast's call and visit your business.
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Use these Canva templates to quickly create The Coast is Calling assets specific to your own business and region to share on your digital platforms, such as social media and newsletters.
Download GuideExpressions of Interest for eligible experience and accommodation tourism providers in eligible coastal postcodes were open from 9am (ACDT) on Monday, 27 October until 4pm (ACDT) on Friday, 7 November 2025.
Eligible consumers needed to enter the ballot at southaustralia.com/voucher from 9am (ACDT) on Monday 1 December until 4pm (ACDT) on Wednesday 3 December 2025 for a chance to win a Round 2 Coast is Calling Travel Voucher in either the first draw on 4 December 2025 or the unclaimed voucher draw on 22 January 2026 (also referred to as the “redraw”).
Residents of South Australia who are 18 years and over. Exclusions on eligibility apply – see the Terms and Conditions at southaustralia.com/voucher.
To enter the ballot, consumers needed to provide:
FIRST DRAW
REDRAW
Coast is Calling Vouchers can be used only on participating hosted tours and experiences and accommodation, of an equal or higher value. This means:
Yes – a redraw has been introduced for Round 2 of the Coast is Calling Travel Voucher program and will be taking place on Thursday 22 January 2026, with a booking period of Thursday 22 January 2026 to 4.00pm (ACDT) Thursday 19 February 2026.
Those who registered during the ballot period, from 9am (ADST) on Monday 1 December 2025 until 4.00pm (ACDT) Wednesday 3 December 2025 and are unsuccessful in one or more of their voucher selections, will automatically be included in the redraw for that particular category.
Those lucky enough to win a voucher in the first draw but did not redeem the voucher in the first draw booking period from Thursday 4 December to 4.00pm (ACDT) Monday 19 January 2026 will not be eligible to receive that same voucher in the redraw. Vouchers expire at the end of the booking period.
Those who enter the ballot will be notified of a successful or unsuccessful entry by SMS on the date of the draws:
Yes, Coast is Calling Travel Vouchers can be used seven days a week. However, individual tourism businesses may set their own block-out dates (e.g. public holidays, closed days, or peak periods).
Entrants are asked to check each provider’s terms and conditions. Providers are required to confirm these dates during onboarding with SATC’s agent, Nabooki Pty Ltd.
It is at the sole discretion of the operator to allow eligible vouchers to be redeemed on a pre-existing booking.
Where allowed by the operator, the voucher can only be redeemed if:
We recommend voucher holders contact the operator to discuss this.
Nabooki is assisting SATC with the conduct of the Coast is Calling Travel Voucher program. This includes onboarding providers, voucher distribution, payment of voucher rebates and assisting consumers and providers with enquiries.
If you need help submitting your Expression of Interest or curating your offers, the Nabooki team can help on (08) 84561536 or emailing [email protected]
The full Terms and Conditions for the Coast is Calling Voucher Program are available here. Licence No: T25/1889.
To be eligible for the $100, $200 or $500 accommodation voucher category, the accommodation provider must:
The following are not eligible to apply:
Accommodation providers that offer shared dormitories are not eligible.
Yes – as long as they meet the eligibility criteria.
Yes. However, you will need to provide a minimum value according to the voucher category.
If your accommodation offering does not meet the relevant minimum value (i.e. $100 for one night minimum, $200 for two nights minimum and $500 for 5 nights minimum), you may include other value-adds such as breakfast, noting that acceptance is at the SATC’s discretion. Alternatively, for the $100 and $200 vouchers, you may look at increasing the number of nights to participate in a higher category.
The Link-Out Booking Option allows eligible accommodation providers - specifically Hotel Chains, Holiday Parks, and Property Managers - to list their properties on the Coast is Calling Travel Voucher booking platform while directing customers to complete bookings on their own website. This option is only available to operators whose booking systems can apply the voucher discount and capture the voucher code during the booking process. For full details and step-by-step instructions, please see the dedicated Link-Out Booking Option FAQs.
For those types of accommodation providers listed above, Nabooki will confirm that this Link-Out Booking Option is appropriate for you. Please note that you must meet certain criteria to implement this option, including the ability to validate all vouchers and record bookings from the booking platform. You will also be required to validate that all information in the booking platform is complete and accurate within 24 hours of accepting (or amending) the booking.
The booking platform does not support integration with the AirBnB booking platform, or other third-party booking platforms such as Stayz or Booking.com. However, short-term holiday rentals typically booked via any of these third-party platforms are eligible to apply for listing on the booking platform, providing they meet the accommodation eligibility criteria.
Experiences qualify as tourism if they attract visitors and are hosted or guided to create a distinct visitor experience.
A “hosted” or “guided” tour or experience is one in which staff/s are dedicated to deliver the tour/experience and provide interpretation throughout the experience. This means the hosting element is guaranteed for the duration of the tour/experience.
For example, if staff provide interpretation only as an introduction or when the venue is not busy, the experience is not eligible.
The experience must also meet the following criteria:
The following are not eligible to apply:
Yes. However, you will need to provide a package or offering of a minimum value of $100. To do this you can offer your experience for two, three, four or five people (or a family) or offer other value adds, or a combination of both (within reason). We will not accept adding additional people beyond five.
Travel agents booking clients into third-party tours are not eligible for the Coast is Calling Travel Voucher subsidy.
If you are a travel agent that also runs your own experiences (either with your own tour vehicles, own itineraries or with your own hosts / guides), you may be eligible to apply, provided you meet all eligibility criteria.
Yes, provided they meet the eligibility criteria.
No. The program will not accept point-to-point transfers or hourly charters where consumers purely book the vehicle with a driver for a set period.
If you offer leisure tourism-focussed guided tours as a usual part of your business, you may submit an application for consideration.
Expressions of Interest applications were open from 9am (ACDT) 27 October 2025 until 4pm (ACDT) 7 November 2025. Providers needed to meet the program’s eligibility criteria and agree to the Provider Terms and Conditions to participate in the campaign.
Applications were reviewed against the eligibility requirements. The SATC could request further information from the business to determine eligibility and asks that applicants endeavour to provide this information promptly.
The decision to include a provider in the program rests solely with the SATC in their absolute discretion.
Applicants are informed of the outcome of their application via email. Decisions are final, without the right to appeal. Successful applicants are bound by the Provider Terms and Conditions with effect from the date they receive notification of their success.
All applicants must offer an experience and/or accommodation in one of the eligible postcodes. Only tourism businesses located within these postcodes were considered for Expressions of Interest. Use the postcode-check tool to check eligibility - https://www.tourism.sa.gov.au/postcode-check.
If your business does not meet the eligibility criteria, you may look to engage with tourism providers that service your region and investigate the possibility of including your product within their experience or accommodation as part of their offering. All bookings would then be via the participating provider.
No, the system is reliant on pre-bookings for the SATC to authenticate and track voucher usage.
No, the SATC does not charge providers any commission or fees to participate. However, if you accept consumer payments via supported gateways (Kovena, PayPal, Stripe, Braintree, eWay, or Square), standard gateway fees may apply. Providers are responsible for these fees and should check with their chosen gateway for details.
No. However, if the provider chooses to subscribe to the Nabooki premium platform, additional fees and charges may apply and be payable by the provider. Please contact Nabooki for further information.
If you use Rezdy as your booking system, it will integrate with the Nabooki system. For other booking and reservation systems, there is currently no integration. Please discuss your options with Nabooki.
Consumers can book via the booking platform on the SATC website: southaustralia.com/voucher. From here, consumers can browse offers by region, voucher type, or price. They select an offer, apply their voucher code at checkout, and pay any remaining balance. Providers may choose to accept pre-payment at the time of booking.
Rebates are paid after a consumer completes their booking during the travel period without cancellation.
To confirm completion, providers must log into the campaign portal and mark the customer as “checked-in.” Once checked-in, Nabooki will issue a recipient-created tax invoice (RCTI) and process the rebate within 30 days from the customer’s “check-in” date. If you are issuing your own tax invoice, we encourage you to do this promptly after check-in to avoid any delays with payment.
No rebate is paid if the experience/stay is not completed.
No, but opting in simplifies rebate processing. If you don’t use RCTI, you must issue your own tax invoices to Nabooki before receiving rebate payments. Invoices must reference individual voucher numbers and be sent to [email protected].
Delays in submitting valid invoices may result in delayed payments.
The Provider Terms and Conditions are mandatory and must be accepted by the experience or accommodation provider to participate in the campaign. By registering your Expression of Interest, a tourism business is deemed to have accepted and agreed to the Provider Terms and Conditions.
Yes! Once your Expression of Interest application is approved and your offers are live in the booking platform, the SATC will provide Coast is Calling branded assets.
You’re encouraged to use these across your digital and social channels to promote your participation in the program and additional offers and encourage longer stays, higher spend, and repeat visits.
Yes. An active ATDW listing is part of the eligibility criteria for participation. Listings must be complete and live by the end of the Expression of Interest process, Friday 28 November 2025.
While the campaign doesn’t pull data from ATDW, SATC strongly encourages providers to review and update their ATDW listings. With increased traffic expected on southaustralia.com, having current content and imagery helps maximise visibility and appeal.
For tips on starting, creating and/or optimising your listing, visit the ATDW website. tourism.sa.gov.au/support/atdw.
Yes, providers may wish to offer an additional discount off their regular price, but it is not mandatory.
It is important to consider the best available offer for the consumer. Once pricing is loaded into the campaign portal, it cannot be altered or amended. For example, lowering the price because bookings are low is not permitted.
While the Coast is Calling Travel Voucher program aims to stimulate existing hosted or guided experiences or accommodation that have been impacted by the algal loom, in some circumstances it may be suitable to alter an existing product to cater for the voucher audience.
Each provider may choose to offer up to a total of three (3) offers across the voucher program. This applies to existing product as well as newly created product for the purposes of utilising the voucher program. Submitting three offers is optional, however we encourage you to maximise your participation in the voucher program.
Multiple pricing variations (e.g. peak/off-peak) can be included for each offer.
No, rebates are only paid when the booking is completed without cancellation.
Providers must upload clear cancellation policies during onboarding, which will be visible to consumers during booking.
Cancellation fees (if applicable) are the provider’s responsibility and cannot be covered by the voucher value.
If a booking has been made, SATC encourages rescheduling where possible within the travel period. If a consumer cancels the booking; the voucher cannot be transferred to another operator after the booking period ends.
Yes, it is possible to redeem multiple vouchers provided:
No. If a tour doesn’t happen, then impacted guests need to be rescheduled to a different date within the travel period of Friday 5 December 2025 to Sunday 26 April 2026
Operators can use their own discretion to allow eligible vouchers to be redeemed on a pre-existing booking. Where allowed by the operator, the voucher can only be redeemed if the pre-existing booking was made with an operator registered in the Coast is Calling Travel Voucher program and the product is available with the specific voucher type. The pre-existing booking must also be within the travel period of Friday 5 December 2025 to Sunday 26 April 2026.
For Coast is Calling Travel Voucher enquiries, please contact our third-party provider, Nabooki:
[email protected]
(08) 8456 1536
