Coastal tourism regions impacted by the algal bloom are benefiting from a travel voucher program calling on South Australians to travel this spring and summer.
The Coast is Calling Travel Voucher program has seen 20,000 vouchers for accommodation and experiences released for travel until the end of spring.
A summer edition of the Coast is Calling Travel Vouchers will see a further 30,000 vouchers released to boost travel and spending in South Australia’s coastal destinations during the traditionally peak trade period.
Tourism operators offering accommodation or experiences in eligible coastal postcodes will be invited to submit an Expression of Interest to be part of Round 2 of the program from 27 October – 7 November 2025.
South Australian residents aged 18 and over can enter the ballot from 1-3 December 2025 for a chance to win a $100 experience voucher and a $100, $200, or $500 accommodation vouchers.
The second round will drive visitation and spend to coastal regions impacted by the algal bloom until the end of the Easter school holidays.
The naturally occurring algal bloom is affecting some coastal areas in South Australia, which has had a serious impact on marine life and the industries that rely on it — especially fishing, aquaculture and tourism.
The ‘Coast is Calling’ travel voucher program is part of the $28 million algal bloom support package funded by the South Australian and Australian governments going towards research, clean-up efforts, community support, industry help, and public information.
For full terms and conditions, go to southaustralia.com/voucher. Licence No: T25/1530 (Round 1). Licence No: T25/1889 (Round 2).
Tourism operator Expressions of Interest: 9am ACDT, Monday 27 October – 4pm ACDT, Friday 7 November 2025
Ballot entry: 1 December – 3 December 2025
Ballot drawn: 4 December 2025
Booking period: 4 December 2025 – 19 January 2026
Travel Period: 5 December 2025 – 26 April 2026
Redraw: 22 January 2026
Redraw booking period: 22 January – 19 February 2026
Redraw travel period: 23 January – 26 April 2026
Eligible experience and accommodation tourism providers in eligible coastal postcodes can submit an Expression of Interest from 9am (ACDT) on Monday, 27 October until 4pm (ACDT) on Friday, 7 November 2025.
Consumers will need to complete the ballot entry form online and read and agree to the Terms and Conditions to have the chance to win a Coast is Calling Travel Voucher in Round 2, in either the first draw on 4 December 2025 or the unclaimed voucher draw on 22 January 2026 (also referred to as the “redraw”).
Eligible consumers can enter the ballot at www.southaustralia.com/voucher when it opens at 9am (ACDT) on Monday 1 December until 4pm (ACDT) on Wednesday 3 December 2025.
Residents of South Australia who are 18 years and over. Exclusions on eligibility apply – see the Terms and Conditions at www.southaustralia.com/voucher.
FIRST DRAW
REDRAW
Coast is Calling Vouchers can be used only on participating hosted tours and experiences and accommodation, of an equal or higher value. This means:
Yes, Coast is Calling Travel Vouchers can be used seven days a week. However, individual tourism businesses may set their own block-out dates (e.g. public holidays, closed days, or peak periods).
Entrants are asked to check each provider’s terms and conditions. Providers are required to confirm these dates during onboarding with SATC’s agent, Nabooki Pty Ltd.
Nabooki is assisting SATC with the conduct of the Coast is Calling Travel Voucher program. This includes onboarding providers, voucher distribution, payment of voucher rebates and assisting consumers and providers with enquiries.
If you need help submitting your Expression of Interest or curating your offers, the Nabooki team can help on (08) 84561536 or emailing [email protected]
To be eligible for the $100, $200 or $500 accommodation voucher category, the accommodation provider must:
The following are not eligible to apply:
Accommodation providers that offer shared dormitories are not eligible.
Yes – as long as they meet the eligibility criteria.
Yes. However, you will need to provide a minimum value according to the voucher category.
If your accommodation offering does not meet the relevant minimum value (i.e. $100 for one night minimum, $200 for two nights minimum and $500 for 5 nights minimum), you may include other value-adds such as breakfast, noting that acceptance is at the SATC’s discretion. Alternatively, for the $100 and $200 vouchers, you may look at increasing the number of nights to participate in a higher category.
The Link-Out Booking Option allows eligible accommodation providers - specifically Hotel Chains, Holiday Parks, and Property Managers - to list their properties on the Coast is Calling Travel Voucher booking platform while directing customers to complete bookings on their own website. This option is only available to operators whose booking systems can apply the voucher discount and capture the voucher code during the booking process. For full details and step-by-step instructions, please see the dedicated Link-Out Booking Option FAQs.
For those types of accommodation providers listed above, Nabooki will confirm that this Link-Out Booking Option is appropriate for you. Please note that you must meet certain criteria to implement this option, including the ability to validate all vouchers and record bookings from the booking platform. You will also be required to validate that all information in the booking platform is complete and accurate within 24 hours of accepting (or amending) the booking.
The booking platform does not support integration with the AirBnB booking platform, or other third-party booking platforms such as Stayz or Booking.com. However, short-term holiday rentals typically booked via any of these third-party platforms are eligible to apply for listing on the booking platform, providing they meet the accommodation eligibility criteria.
Experiences qualify as tourism if they attract visitors and are hosted or guided to create a distinct visitor experience.
A “hosted” or “guided” tour or experience is one in which staff/s are dedicated to deliver the tour/experience and provide interpretation throughout the experience. This means the hosting element is guaranteed for the duration of the tour/experience.
For example, if staff provide interpretation only as an introduction or when the venue is not busy, the experience is not eligible.
The experience must also meet the following criteria:
The following are not eligible to apply:
Yes. However, you will need to provide a package or offering of a minimum value of $100. To do this you can offer your experience for two, three, four or five people (or a family) or offer other value adds, or a combination of both (within reason). We will not accept adding additional people beyond five.
Travel agents booking clients into third-party tours are not eligible for the Coast is Calling Travel Voucher subsidy.
If you are a travel agent that also runs your own experiences (either with your own tour vehicles, own itineraries or with your own hosts / guides), you may be eligible to apply, provided you meet all eligibility criteria.
Yes, provided they meet the eligibility criteria.
No. The program will not accept point-to-point transfers or hourly charters where consumers purely book the vehicle with a driver for a set period.
If you offer leisure tourism-focussed guided tours as a usual part of your business, you may submit an application for consideration.
Expression of Interest applications are open from 9.00am (ACDT) 27 October 2025 until 4.00pm (ACDT) 7 November 2025. Providers will need to meet the program’s eligibility criteria and agree to the Provider Terms and Conditions to participate in the campaign.
Applications will undergo a review against the eligibility requirements. The SATC may request further information from the business to determine eligibility and asks that applicants endeavour to provide this information promptly.
The decision to include a provider in the program rests solely with the SATC in their absolute discretion.
Applicants will be informed of the outcome of their application via email. Decisions are final, without the right to appeal. Successful applicants are bound by the Provider Terms and Conditions with effect from the date they receive notification of their success.
All applicants must offer an experience and/or accommodation in one of the eligible postcodes. Only tourism businesses located within these postcodes will be considered for Expressions of Interest. Use the postcode-check tool to check eligibility - https://www.tourism.sa.gov.au/postcode-check.
If your business does not meet the eligibility criteria, you may look to engage with tourism providers that service your region and investigate the possibility of including your product within their experience or accommodation as part of their offering. All bookings would then be via the participating provider.
No, the system is reliant on pre-bookings for the SATC to authenticate and track voucher usage.
No, the SATC does not charge providers any commission or fees to participate. However, if you accept consumer payments via supported gateways (Kovena, PayPal, Stripe, Braintree, eWay, or Square), standard gateway fees may apply. Providers are responsible for these fees and should check with their chosen gateway for details.
No. However, if the provider chooses to subscribe to the Nabooki premium platform, additional fees and charges may apply and be payable by the provider. Please contact Nabooki for further information.
If you use Rezdy as your booking system, it will integrate with the Nabooki system. For other booking and reservation systems, there is currently no integration. Please discuss your options with Nabooki.
Consumers can book via the booking platform on the SATC website: southaustralia.com/voucher. From here, consumers can browse offers by region, voucher type, or price. They select an offer, apply their voucher code at checkout, and pay any remaining balance. Providers may choose to accept pre-payment at the time of booking.
Rebates are paid after a consumer completes their booking during the travel period without cancellation.
To confirm completion, providers must log into the campaign portal and mark the customer as “checked-in.” Once checked-in, Nabooki will issue a recipient-created tax invoice (RCTI) and process the rebate within 30 days from the customer’s “check-in” date. If you are issuing your own tax invoice, we encourage you to do this promptly after check-in to avoid any delays with payment.
No rebate is paid if the experience/stay is not completed.
No, but opting in simplifies rebate processing. If you don’t use RCTI, you must issue your own tax invoices to Nabooki before receiving rebate payments. Invoices must reference individual voucher numbers and be sent to [email protected].
Delays in submitting valid invoices may result in delayed payments.
The Provider Terms and Conditions are mandatory and must be accepted by the experience or accommodation provider to participate in the campaign. By registering your Expression of Interest, a tourism business is deemed to have accepted and agreed to the Provider Terms and Conditions.
Yes! Once your Expression of Interest application is approved and your offers are live in the booking platform, the SATC will provide Coast is Calling branded assets.
You’re encouraged to use these across your digital and social channels to promote your participation in the program and additional offers and encourage longer stays, higher spend, and repeat visits.
Yes. An active ATDW listing is part of the eligibility criteria for participation. Listings must be complete and live by the end of the Expression of Interest process, Friday 28 November 2025.
While the campaign doesn’t pull data from ATDW, SATC strongly encourages providers to review and update their ATDW listings. With increased traffic expected on southaustralia.com, having current content and imagery helps maximise visibility and appeal.
For tips on starting, creating and/or optimising your listing, visit the ATDW website. tourism.sa.gov.au/support/atdw.
Yes, providers may wish to offer an additional discount off their regular price, but it is not mandatory.
It is important to consider the best available offer for the consumer. Once pricing is loaded into the campaign portal, it cannot be altered or amended. For example, lowering the price because bookings are low is not permitted.
While the Coast is Calling Travel Voucher program aims to stimulate existing hosted or guided experiences or accommodation that have been impacted by the algal loom, in some circumstances it may be suitable to alter an existing product to cater for the voucher audience.
Each provider may choose to offer up to a total of three (3) offers across the voucher program. This applies to existing product as well as newly created product for the purposes of utilising the voucher program. Submitting three offers is optional, however we encourage you to maximise your participation in the voucher program.
Multiple pricing variations (e.g. peak/off-peak) can be included for each offer.
No, rebates are only paid when the booking is completed without cancellation.
Providers must upload clear cancellation policies during onboarding, which will be visible to consumers during booking.
Cancellation fees (if applicable) are the provider’s responsibility and cannot be covered by the voucher value.
If a booking has been made, SATC encourages rescheduling where possible within the travel period. If a consumer cancels the booking; the voucher cannot be transferred to another operator after the booking period ends.
Yes, it is possible to redeem multiple vouchers provided:
No. If a tour doesn’t happen, then impacted guests need to be rescheduled to a different date within the travel period of Friday 5 December 2025 to Sunday 26 April 2026
Operators can use their own discretion to allow eligible vouchers to be redeemed on a pre-existing booking. Where allowed by the operator, the voucher can only be redeemed if the pre-existing booking was made with an operator registered in the Coast is Calling Travel Voucher program and the product is available with the specific voucher type. The pre-existing booking must also be within the travel period of Friday 5 December 2025 to Sunday 26 April 2026.
Tourism operator Expressions of Interest: Tuesday 26 August – Friday 29 August 2025
Ballot entry: Friday 19 September – Monday 22 September 2025
Ballot drawn: Tuesday 23 September 2025
Booking period: Tuesday 23 September – Friday 24 October 2025
Travel Period: Wednesday 24 September – Sunday 30 November 2025 (inclusive)
Consumers are directed to southaustralia.com/voucher for all information about the Coast is Calling Vouchers.
To make a booking, consumers will be directed to a booking platform hosted within the SATC’s consumer website at http://www.southaustralia.com/voucher where they can view all available offers across the four voucher categories. The consumer can filter the campaign offers by region, voucher type, or experience/accommodation price. Consumers can then click through to their chosen offer to make a booking, apply their voucher code as a discount, and where required, make payment for the remaining balance (the difference between the experience/accommodation price less the voucher discount).
Providers will have discretion to offer and accept pre-payment at the time of booking.
Providers will not be charged any commission or fees by SATC to participate in the Coast is Calling Voucher program.
If the participating provider is a registered user of one of the following payment gateways, the campaign portal allows consumer payments for bookings to be made directly through those gateways: (a) Kovena; (b) PayPal; (c) Stripe; (d) Braintree; (e) eWay; and (f) Square.
There may be fees associated with a participating provider accepting a pre-payment from a consumer at the time of booking using one of these gateways and the tourism provider will be solely responsible for those fees. Providers are encouraged to check with their preferred payment gateway as to what those fees are.
If you use Rezdy as your booking system, it will integrate with the Nabooki system. For other booking and reservation systems, there is currently no integration.
The rebate is payable upon a consumer completing a booking during the travel period in accordance with a booking made with the participating provider and without cancellation.
Where a booking is made, and a consumer does not complete the experience/stay, the participating provider is not eligible for the rebate.
To notify the completion of the booking, the participating provider is required to log into its account within the campaign portal, locate the relevant booking on the dashboard and mark the customer as “checked-in”.
Once the customer has been checked-in, Nabooki will issue a recipient created tax invoice (RCTI) and will automatically facilitate processing of the voucher rebate within the stipulated timeframe.
The voucher rebate will be paid to the participating providers bank account within 30 days from the customers check-in date.
If you do not opt in to use recipient created tax invoices (RCTI), you will be required to issue your own tax invoices to Nabooki Pty Ltd trading as Nabooki prior to receive voucher rebate payments. These invoices should include individual voucher numbers as a reference and be emailed to [email protected]. Any delay in providing a valid tax invoice may result in delayed reimbursement of the voucher rebate.
The campaign Terms and Conditions are mandatory and must be accepted by the experience or accommodation provider to participate in the campaign.
By registering your Expression of Interest, a tourism business is deemed to have accepted and agreed to the Terms and Conditions.Yes, absolutely! We encourage you to value-add to encourage consumers to stay longer, spend more and return for repeat visits.
Use the following guides to make the most of the Coast is Calling marketing campaign:
Providers who apply to participate in the campaign, or are seeking alternative ways to leverage the campaign, are encouraged to review all of their digital marketing channels, including their ATDW listings.
The program will not pull data directly from the ATDW, but we expect an increase in searches on southaustralia.com. It is therefore in your best interest to have your product presented with the most relevant, up-to-date content and imagery within your product listing and individual tour types.
For more information on how to optimise your ATDW listing, visit tourism.sa.gov.au/support/atdw.
The SATC will not pay the voucher rebate in circumstances where a consumer cancels.
Providers should clearly outline their cancellation policies and provide these Terms and Conditions for upload on the campaign portal during the onboarding process. These policies will be visible to the consumer during the booking process. The provider will be at liberty to enforce these cancellation policies and fees (where applicable and permitted by law) directly to the consumer. A consumer is not entitled to utilise the value of the voucher to cover any cancellation fees.
We will always do our best to encourage unavoidable cancellations to reschedule to a later date, but providers acknowledge this may not be possible. A cancellation or change to a voucher can be rebooked with the same supplier but cannot be used or transferred to a different operator after the end of the booking period.
Eligible tourism businesses can apply for $10,000 small business grants, as part of the $28 million support package announced by the State and Commonwealth Governments.
The support package includes $2 million for public information campaigns, focused on rebuilding confidence and driving visitation to our coastal regions and marine based tourism businesses and promoting the seafood industry and benefits of recreational fishing.
For more information, go to https://www.algalbloom.sa.gov.au.
For assistance, please contact our third party provider, Nabooki:
For Coast is Calling Voucher Round 1 enquiries, please contact our third-party provider, Nabooki:
[email protected]
(08) 8456 1536
Discover some simple ways you can leverage The Coast is Calling campaign and Coast is Calling Voucher program on your own channels and entice visitors to answer the coast's call and visit your business.
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Use these Canva templates to quickly create The Coast is Calling assets specific to your own business and region to share on your digital platforms, such as social media and newsletters.
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