Coastal tourism regions impacted by the algal bloom will benefit from a new travel voucher program calling on South Australians to travel this Spring.
The 'Coast is Calling’ travel voucher program will see 20,000 vouchers for accommodation and experiences valued up to $500 released, with the ballot opening ahead of the Spring school holidays.
Eligible tourism businesses across South Australia’s coastal regions impacted by the algal bloom are invited to participate through an Expressions of Interest, which opens from Tuesday 26 August until Friday 29 August.
The voucher travel period will begin from 24 September allowing families to take advantage of the incentive over the spring school holidays as well as the October long weekend and travel to South Australia’s coastal towns.
South Australian residents aged 18 and over can enter the ballot for vouchers to the value of $100, $200, and $500, generating bookings for algal bloom impacted experience and accommodation operators.
The naturally occurring algal bloom is affecting some coastal areas in South Australia, which has had a serious impact on marine life and the industries that rely on it — especially fishing, aquaculture and tourism.
The ‘Coast is Calling’ travel voucher program is part of the $28 million algal bloom support package funded by the South Australian and Australian governments going towards research, clean-up efforts, community support, industry help, and public information.
For full terms and conditions, go to southaustralia.com/voucher. Licence No: T25/1530.
To be part of the Coast is Calling voucher program, accommodation and experience operators in eligible postcodes are invited to submit an expression of interest by 5pm, Friday 29 August.
Tourism operator Expressions of Interest: Tuesday 26 August – Friday 29 August 2025
Ballot entry: Friday 19 September – Monday 22 September 2025
Ballot drawn: Tuesday 23 September 2025
Booking period: Tuesday 23 September – Friday 24 October 2025
Travel Period: Wednesday 24 September – Sunday 30 November 2025 (inclusive)
To be eligible for the $100, $200 or $500 accommodation voucher category, the accommodation provider must:
The following are not eligible to apply:
To be eligible, the tour and/or experience provider must:
The following are not eligible to apply:
Yes. However, you will need to provide a minimum value according to the voucher category.
$100 accommodation vouchers are for a minimum of a single night stay. If your accommodation is under $100 for a one night stay, other value adds, such as breakfast, may be added within reason. Alternatively, you may look at multiple night stays and participate in the $200 minimum of two-night stay category.
$200 accommodation vouchers are for a minimum of two-night stays. If your accommodation is under $200 for a minimum of two-nights other value adds, such as breakfast, may be added at the discretion of the SATC.
$500 accommodation vouchers are for a minimum of five-night stays. If your accommodation is under $500 for a minimum of five-nights other value adds, such as breakfast, may be added at the discretion of the SATC.
Yes. However, you will need to provide a package or offering of a minimum value of $100. To do this you can offer your experience for two, three, four or five people (or a family) or offer other value adds, or a combination of both within reason. We will not accept adding additional people beyond five to make up the $100 value.
Whilst value adds are allowable, it’s important to remember that the focus in all cases must be on the hosted and guided experience and this is where the most value should lie.
Consumers can redeem multiple vouchers together on the one booking provided that the vouchers are redeemed within the same booking period and the provider’s Terms and Conditions allow for this.
For example, if two people win a $500 voucher each (with each voucher requiring a minimum $500 spend) and are willing to travel together, then each person would need to incur a minimum spend of $500 each, being $1000 in total, to redeem the two vouchers on the one booking, with support from the Nabooki customer support team
Travel agents booking clients into third-party tours are not eligible for the Coast is Calling voucher subsidy.
If you are a travel agent that also runs your own experiences (either with your own tour vehicles, own itineraries or with your own hosts / guides), you may be eligible to apply, provided you meet all other eligibility criteria.
Travel agents not eligible to be listed may wish to get involved by helping their clients to make their Coast is Calling voucher booking (noting that no commission will be payable) and then building other elements of a package around it to earn commission on the additional components. This is provided by way of suggestion only and is not to be construed as advice or direction.
If your business does not meet the eligibility criteria, you may look to engage with tourism providers that service your region and investigate the possibility of including your product within their experience or accommodation as part of their offering. All bookings would then be via the participating provider.
An Australian Tourism Data Warehouse (ATDW) profile is required to participate in the voucher program and it must be live by the end of the EOI process, 5pm ACST Friday, 29 August 2025.
The ATDW is the most exhaustive list of tourism providers in South Australia and is used by industry across the country. We encourage you to register for the ATDW which can provide valuable exposure to your business. A listing will also ensure that you are eligible for future support programs and/or can be promoted by the SATC.
For more information and to register on the ATDW, please visit tourism.sa.gov.au/support/atdw.
No, the system is reliant on pre-bookings for providers to enable the SATC to authenticate and track voucher usage.
Generally, no. Standard tastings, flights and paddles in cellar doors, breweries and distilleries which incur a tasting fee will not be considered unless they qualify as a hosted experience. Any tasting experiences which have a fee redeemable on purchase cannot be considered.
To be considered, the experience must be hosted – that is, where staff are dedicated to deliver the experience and provide interpretation throughout the experience. If staff provide this interpretation only as an introduction or when they/the venue is not busy, the experience is not eligible as the hosting element cannot be guaranteed for the duration of the experience.
Yes, provided they are guided tours, and meet other eligibility criteria.
All third-party booking platforms such as local real estate agents, or AirBnB are not eligible.
The Coast is Calling Voucher program aims to stimulate existing experiences that have been impacted by the Algal Bloom crisis.
Whilst we are not encouraging new product development, in some circumstances it may be suitable to tweak an existing product to cater for the voucher audience.
If you are an experiences or accommodation provider intending to launch a new experience or accommodation with a long-term view of providing this offering, then you may wish to utilise the campaign as a platform to promote your new offering.
Yes, however they will also need to meet all other eligibility criteria.
The program will not accept point-to-point transfers or hourly charters where consumers purely book the vehicle with a driver for a set period. It is not intended to be used on transfers for a day/night out, or for wedding vehicles, for example.
If you offer leisure tourism focussed tours as a usual part of your business, i.e. a driver hosts and is integral to delivering the experience and is not simply driving from point-to-point, and you organise at least part of the itinerary for your clients, you may submit an application for consideration.
No –unless they are packaged with accommodation or experiences, in which case they may be eligible if they meet the other required criteria.
No. The objective of this program is to get people travelling in the coming few months and not putting it off to a later date. If a tour doesn’t happen, then impacted guests need to be rescheduled to a different date within the travel period of Wednesday 24 September 2025 – Sunday 30 November 2025.
Operators can use their own discretion to allow eligible vouchers to be redeemed on a pre-existing booking.
Where allowed by the operator, the voucher can only be redeemed if the pre-existing booking was made with an operator registered in the Coast is Calling Voucher program and the product is available with the specific voucher type.
The pre-existing booking must also be within the travel period of Wednesday 24 September 2025 – Sunday 30 November 2025.
All applicants must offer an experience and/or accommodation in one of the eligible postcodes* provided. Only providers located within these postcodes* will be considered for this Expression of Interest. Use the postcode-check tool to check eligibility - https://www.tourism.sa.gov.au/postcode-check.
*Exclusions apply.
The Coast is Calling voucher scheme has been designed to support South Australian tourism businesses (including accommodation businesses) in coastal regions impacted by the algal bloom. All coastal regions and tourism businesses – including short stay accommodation - will benefit from the broader marketing campaign associated with the Coast is Calling program.
Postcodes eligible in the scheme are coastal postcodes in regions impacted by the algal bloom – extending from the southern tip of the Eyre Peninsula to Kingston SE, as well as Kangaroo Island. This is to ensure the benefit from the program is most concentrated toward businesses located on or nearby to the coast. Extending these postcodes further in-land would result in a reduced benefit to coastal postcodes from the Coast is Calling voucher scheme.
Expression of Interest applications are open from 9AM ACST 26 August 2025 until 5PM (ACST) 29 August 2025. Providers will need to meet the program’s eligibility criteria and agree to the EOI Terms and Conditions to participate in the campaign.
Providers will not be charged any commission or fees by SATC to participate in the Coast is Calling voucher program.
If the participating provider is a registered user of one of the following payment gateways, the campaign portal allows consumer payments for bookings to be made directly through those gateways: (a) Kovena; (b) PayPal; (c) Stripe; (d) Braintree; (e) eWay; and (f) Square.
There may be fees associated with a participating provider accepting a pre-payment from a consumer at the time of booking using one of these gateways and the tourism provider will be solely responsible for those fees. Providers are encouraged to check with their preferred payment gateway as to what those fees are.
No. However if the provider chooses to subscribe to the Nabooki premium platform, additional fees and charges may apply and be payable by the provider, as determined by Nabooki.
If you use Rezdy as your booking system, it will integrate with the Nabooki system. For other booking and reservation systems, there is currently no integration.
Consumers will be directed to southaustralia.com/voucher for all information about the Coast is Calling vouchers.
To make a booking, consumers will be redirected to a booking platform hosted within the SATC’s consumer website http://www.southaustralia.com/voucher where they will be able to view all available offers across the four voucher categories. The consumer will be able to filter the campaign offers by region, voucher type, or experience/accommodation price. Consumers can then click through to their chosen offer to make a booking, apply their voucher code as a discount, and where required, make payment for the remaining balance (the difference between the experience/accommodation price less the voucher discount).
Providers will have discretion to offer and accept pre-payment at the time of booking.
The rebate is payable upon a consumer completing a booking during the travel period in accordance with a booking made with the participating provider and without cancellation.
Where a booking is made, and a consumer does not complete the experience/stay, the participating provider is not eligible for the rebate.
To notify the completion of the booking, the participating provider is required to log into its account within the campaign portal, locate the relevant booking on the dashboard and mark the customer as “checked-in”.
Once the customer has been checked-in, Nabooki will issue a recipient created tax invoice (RCTI) and will automatically facilitate processing of the voucher rebate within the stipulated timeframe.
The voucher rebate will be paid to the participating providers bank account within 30 days from the customers check-in date.
If you do not opt in to use recipient created tax invoices (RCTI), you will be required to issue your own tax invoices to Nabooki Pty Ltd trading as Nabooki prior to receive voucher rebate payments. These invoices should include individual voucher numbers as a reference and be emailed to [email protected]. Any delay in providing a valid tax invoice may result in delayed reimbursement of the voucher rebate.
The campaign Terms and Conditions are mandatory and must be accepted by the experience or accommodation provider to participate in the campaign.
View the Terms and Conditions.
By registering your Expression of Interest, a tourism business is deemed to have accepted and agreed to the Terms and Conditions.
Yes, absolutely! We encourage you to value-add to encourage consumers to stay longer, spend more and return for repeat visits.
Once providers have had their applications accepted, and their offers successfully loaded within the campaign portal, the SATC will share Coast is Calling Voucher branded assets to be used across social and digital media of participating providers.
Providers who apply to participate in the campaign, or are seeking alternative ways to leverage the campaign, are encouraged to review all of their digital marketing channels, including their ATDW listings.
The program will not pull data directly from the ATDW, but we expect an increase in searches on southaustralia.com. It is therefore in your best interest to have your product presented with the most relevant, up-to-date content and imagery within your product listing and individual tour types.
For more information on how to optimise your ATDW listing, visit tourism.sa.gov.au/support/atdw.
Yes, providers may wish to offer an additional discount off their regular price. For example, if a provider’s regular price is $200, it may be offered at a special promotional price of $175, which would then become $75 when a $100 voucher is applied. In this example, the $25 discount off the usual retail price is fully funded by the provider.
It is important to consider the best available offer for the consumer. Once pricing is loaded into the campaign portal, it cannot be altered or amended. For example, lowering the price because bookings are low is not permitted.
It is certainly not mandatory to provide a discount to be involved in the Coast is Calling Program.
Each provider may choose to offer up to a total of three (3) offers across the voucher program. This applies to existing product as well as newly created product for the purposes of utilising the voucher program.
Please note it is not mandatory to put forward three offers.
The SATC will not pay the voucher rebate in circumstances where a consumer cancels.
Providers should clearly outline their cancellation policies and provide these Terms and Conditions for upload on the campaign portal during the onboarding process. These policies will be visible to the consumer during the booking process. The provider will be at liberty to enforce these cancellation policies and fees (where applicable and permitted by law) directly to the consumer. A consumer is not entitled to utilise the value of the voucher to cover any cancellation fees.
We will always do our best to encourage unavoidable cancellations to reschedule to a later date, but providers acknowledge this may not be possible. A cancellation or change to a voucher can be rebooked with the same supplier but cannot be used or transferred to a different operator after the end of the booking period.
Accommodation
The Coast is Calling voucher scheme is designed to support South Australian tourism businesses in coastal regions impacted by the algal bloom.
Eligibility criteria are consistent with the Rise up for our River voucher program following the Murray River floods in 2022/23.
Accommodation providers that are run exclusively through a third party booking agent (i.e. real estate agents) are not eligible.
If you’re unsure whether your business is eligible or not, please contact us.
Experiences
In regional South Australia, experiences are eligible if bookable and based in the nominated postcodes.
In the Adelaide metropolitan area experiences are only eligible if they are ocean-based. Allowed examples: ocean cruises, dive tours, surf lessons. Not allowed examples in Adelaide metro: inland walking tours, guided tastings, cultural/land-based tours.
Dining experiences are not eligible.
Yes. However, you will need to provide a minimum value according to the voucher category.
$100 accommodation vouchers are for a minimum one-night stay. If your accommodation is under $100 for one night stay other value adds, such as breakfast, may be added within reason. Alternatively, you may look at multiple night stays and participate in the $200 minimum of two-night stay category.
$200 accommodation vouchers are for a minimum of two-night stays. If your accommodation is under $200 for a minimum of two-nights other value adds, such as breakfast, may be added at the discretion of the SATC.
$500 accommodation vouchers are for a minimum of five-night stays. If your accommodation is under $500 for a minimum of five-nights other value adds, such as breakfast, may be added at the discretion of the SATC.
Travel agents booking clients into third-party tours are not eligible for the Coast Is is Calling Voucher subsidy.
If you are a travel agent that also runs your own experiences (either with your own tour vehicles, own itineraries or with your own hosts / guides), you may be eligible to apply, provided you meet all other eligibility criteria.
Travel agents not eligible to be listed are encouraged to get involved by helping their clients to make their Coast is Calling Voucher booking (noting that no commission will be payable) and then building other elements of a package around it to earn commission on the additional components. This is provided by way of suggestion and is not to be construed as advice or direction.
If your business does not meet the eligibility criteria, you may look to engage with tourism providers that service your region and investigate the possibility of including your product within their experience or accommodation as part of their offering. All bookings would then be via the participating provider.
Eligible tourism businesses can apply for $10,000 small business grants, as part of the $28 million support package announced by the State and Commonwealth Governments.
The support package includes $2 million for public information campaigns, focused on rebuilding confidence and driving visitation to our coastal regions and marine based tourism businesses and promoting the seafood industry and benefits of recreational fishing.
For more information, go to https://www.algalbloom.sa.gov.au.
For assistance, please contact our third party provider, Nabooki:
Expressions of Interest are open to providers of experience and accommodation in the impacted eligible postcodes* from 26 August – 29 August 2025.
Consumers will need to enter the official ballot, read and agree to trade promotion terms and conditions and win a Coast is Calling Voucher.
Eligible consumers can enter the promotion at southaustralia.com/voucher when it opens on 19 September 2025 at 9:00AM (ACST).
Residents of South Australia who are 18 years and over. Terms and Conditions apply – see southaustralia.com/voucher.
The booking period for the Coast is Calling Vouchers will open on Tuesday 23 September, upon release of unique voucher codes to consumers, and end on Friday 24 October 2025. The booking period is 9:00am ACST on Tuesday 23 September until 11.59pm ACST Friday 24 October 2025 (inclusive).
Vouchers not redeemed between Tuesday 23 September 2025 - Friday 24 October 2025 will expire and will not be capable of redemption. However, please note vouchers are transferable.
The travel period is from Wednesday 24 September 2025 – Sunday 30 November 2025 (inclusive), bookable seven days a week including Saturdays, school holidays and public holidays, subject to any terms and conditions of the tourism business (e.g. block out dates, availability etc.).
Coast is Calling vouchers can be used only on participating hosted tours and experiences and accommodation, of an equal or higher value. This means:
Yes, the Coast is Calling vouchers will be redeemable seven days a week.
However, providers may apply their own block-out dates if and where applicable, for example, a public holiday, a day they are closed for business, or a traditionally sold-out date. An entrant is responsible for reading the tourism business’ terms and conditions.
For tourism businesses, these dates can be confirmed during the onboarding process with the SATC’s agent, Nabooki Pty Ltd trading as Nabooki, after your application has been approved.
Nabooki successfully supported eight rounds of the Great State Voucher program and three rounds of the River Revival Voucher program. The company will facilitate the Coast is Calling voucher distribution, consumer bookings and redemptions, and provider rebates.
Nabooki will be responsible for gathering campaign offers and associated Terms and Conditions from all participating tourism businesses listed in the eligible postcodes*. Nabooki will also act as the SATC’s agent in facilitating payment of voucher rebates to providers participating.
Additionally, Nabooki will assist the SATC in servicing consumers and provider enquiries during the campaign.
For expression of interest enquiries, please contact our third party provider, Nabooki:
[email protected]
(08) 8456 1536
