Events South Australia’s Business Development team is responsible for securing, supporting and developing new major and regional events for South Australia.
Events in South Australia is a significant driver for the state’s economy, generating more than $392 million in tourism expenditure annually.
Expanding the calendar
A strategic approach is taken when developing the state’s event calendar, seeking to complement the core listing of recurring events by securing additional events to ensure a balance of activity across the year.
We focus on events that generate significant benefits for the state, align with the South Australian Visitor Economy Sector Plan 2030, contribute to South Australia’s brand position, drive visitation from national and international markets and utilise government investment in infrastructure. Consideration is also given to how an event could integrate with the activities of other government agencies.
Events that align with the state’s event strengths are prioritised, as are events in quieter visitor months of the year such as winter.
Further information on the funding and support we provide is below.
Events South Australia offers three levels of funding to leisure events in South Australia. Event funding is offered to major events through the Leisure Events Bid Fund, and to regional and community events through the Regional Events and Festivals Program and the Community Events Development Fund.
We work closely with industry through our funding programs, communication with regional tourism managers and workshops offered to support emerging events and develop existing community events. Industry support documents are updated regularly.
Adelaide is a UNESCO City of Music, with live music also a state focus. Events South Australia works closely with creative industries via the Music Development Office to co-administer the Live Music Events Fund. This fund supports live music events and festivals with the potential to grow into major tourist attractions.