Events South Australia’s Business Development team is responsible for securing, supporting and developing new major and regional events for South Australia.

Events in South Australia is a significant driver for the state’s economy, generating more than $392 million in tourism expenditure annually.

Expanding the calendar

A strategic approach is taken when developing the state’s event calendar, seeking to complement the core listing of recurring events by securing additional events to ensure a balance of activity across the year.

We focus on events that generate significant benefits for the state, align with the South Australian Visitor Economy Sector Plan 2030, contribute to South Australia’s brand position, drive visitation from national and international markets and utilise government investment in infrastructure. Consideration is also given to how an event could integrate with the activities of other government agencies.

Events that align with the state’s event strengths are prioritised, as are events in quieter visitor months of the year such as winter.

Further information on the funding and support we provide is below.

Event funding

Events South Australia offers three levels of funding to leisure events in South Australia. Event funding is offered to major events through the Leisure Events Bid Fund, and to regional and community events through the Regional Events and Festivals Program and the Community Events Development Fund.

Industry support

We work closely with industry through our funding programs, communication with regional tourism managers and workshops offered to support emerging events and develop existing community events. Industry support documents are updated regularly.

Live music

Adelaide is a UNESCO City of Music, with live music also a state focus. Events South Australia works closely with creative industries via the Music Development Office to co-administer the Live Music Events Fund. This fund supports live music events and festivals with the potential to grow into major tourist attractions.


ISPS Handa Women's Australian Open

The ISPS Handa Women’s Australian Open is a high profile women’s sporting event, taking place on a rotation basis at the Grange, Royal Adelaide and Kooyonga Golf Clubs. More than 34, 000 fans attended Grange in 2019 – the largest crowd for this event in history.



Adelaide Fringe

The open-access nature of Adelaide Fringe means that anyone with a show, exhibition or cultural event is able to register and be part of Australia’s largest arts event. The result is one of the most diverse arts festivals in the world, renowned for fresh ideas, spontaneity and fun.



Adelaide Festival

Adelaide Festival is one of the world’s great arts events. For over 50 years the festival’s audiences have delighted in an outstanding mix of internationally acclaimed theatre productions, an array of world-class musicians, dance pieces, renowned writers and striking visual arts displays.




WOMADelaide is an annual world music and dance festival that forms part of The WOMAD - World of Music, Arts and Dance - series of music festivals. In 2021 its four-day program was presented in a custom-built, tree-lined arena in Adelaide’s beautiful King Rodney Park.



Barossa Vintage Festival

The Barossa Vintage Festival is one of regional South Australia’s largest events, with more than 20,000 attendees in 2019. The biennial festival marks the end of the Barossa’s grape harvest and features food, wine, music and a street parade. The 2019 event featured more than 90 events across the region.



Adelaide Cabaret Festival

With a mix of classic and contemporary performances, the Adelaide Cabaret Festival has a reputation for highlighting the very best local, national and international cabaret artists. Glitzy and glamorous the Adelaide Cabaret Festival offers unforgettable nights of music, satire, comedy, and more.



Adelaide International Guitar Festival

In a fitting homage to the world’s most popular instrument, the biennial Adelaide International Guitar Festival offers local, Australian and international performances featuring some of the world’s leading guitarists.



South Australian Living Artists Festival (SALA)

Since its inception in 1998 the SALA Festival has celebrated and promoted the diverse talents of South Australian living artists. The 2019 SALA Festival included more than 8,000 artists who participated in almost 700 exhibitions and events across Adelaide and regional SA.



OzAsia Festival

OzAsia Festival is a two-week event presented by Adelaide Festival Centre that is held each September/October. Its range of performances, events and exhibitions use the full capacity of the Adelaide Festival Centre. The event encompasses theatre, dance, music, film, exhibitions and food.



Adelaide Film Festival

Listed in Variety Magazine’s top 50 unmissable film festivals around the world, the biennial Adelaide Film Festival (AFF) is an 11-day celebration of the moving image in all its manifestations. Established in 2002, AFF is Australia's premiere film event, celebrating contemporary screen culture.



Mitsubishi Motors Australian International 3 Day Event

Hosted annually since 1997 the Mitsubishi Motors Australian International 3 Day Event is Australia’s premier Equestrian competition. It is the only CCI five-star event held in Australia and one of only six five-star events held across the world. The Adelaide event is unique in the world, being the only competition staged in the heart of the City in the East Parklands.



Feast Festival

Feast Festival is Adelaide's celebration of LGBTIQ Queer Art and Culture glittered throughout the month of November. Feast is the 3rd largest LGBTIQ Festival in Australia and is a "must-see" Pride event that attracts over 37,000 people each year. The Festival has over 70 events in cabaret, music, film, visual art, theatre and more - it's fun for EVERYONE, so join us for one big rainbow celebration.