South Australia has 12 tourism regions.
They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. The South Australian Tourism Commission works collaboratively with all the regions to support the tourism industry.
Adelaide
The Adelaide metropolitan area is not covered by a regional tourism organisation. Key local councils have their own tourism staff and the SATC liaises with them. The State Government’s Vibrant City initiative includes a strong tourism focus and brings together key agencies and the City of Adelaide.
Adelaide Hills
Adelaide Hills Tourism is the regional tourism organisation for the area. Its board includes representatives of its two funding councils, Adelaide Hills Council and the Mount Barker District Council, as well as tourism operators and industry bodies.
Barossa
Barossa Australia is a membership-based organisation responsible for tourism in the region. Its board draws on representation from the regional tourism, wine and food industries and local government.
Clare Valley
Regional Development Australia (RDA) Yorke and Mid North coordinates industry based tourism initiatives for the region. With funding support from local councils it employs a regional tourism manager.
Eyre Peninsula
Regional Development Australia (RDA) Eyre Peninsula drives tourism for the region. It employs a tourism development manager with funding support from 10 local councils.
Fleurieu Peninsula
Fleurieu Peninsula Tourism is a regional tourism organisation. Its board comprises representatives of the tourism industry and the local councils which provide key funding support.
Flinders Ranges and Outback
Flinders Ranges and Outback South Australia Tourism (FROSAT) is a regional tourism organisation. FROSAT works closely with RDA Far North which employs the region’s Tourism Development Manager.
Kangaroo Island
The Kangaroo Island Tourism Food Wine and Beverage Association is a membership-based regional tourism organisation. It employs the Island’s Regional Tourism Manager.
Limestone Coast
The Limestone Coast Local Government Association (LCLGA) hosts a regional tourism development program. As a regional subsidiary, the LCLGA represents its seven constituent councils. It employs the region’s tourism development manager.
Murray River, Lakes & Coorong
Tourism for the Murray River, Lakes & Coorong is overseen by the Murray River, Lakes and Coorong Tourism Alliance regional tourism organisation. Its committee brings together tourism operators and representatives of the local councils which fund it.
Yorke Peninsula
Yorke Peninsula Tourism is a regional tourism organisation. The region’s local councils provide funding support, and the Yorke Peninsula Tourism board is comprised of tourism industry and local government representatives.
Riverland
Destination Riverland is a regional tourism organisation. The region’s local councils provide the main funding support. Its board comprises members with tourism and other relevant experience and skills.
Regional Tourism Review: Summary Report
Published: June 2024
This Summary Report provides an overview of the findings in the South Australian Regional Tourism Review, commissioned in January 2023. It involved up front consultation with key regional tourism stakeholders and ongoing consultation with the Regional Tourism Organisation (RTO) Chairs and Managers including workshops and one-on-one sessions. For completeness, it includes the 11 regions and Adelaide (12 tourism regions).
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