Business groups and roles
We are a statutory authority led by our Chief Executive. We are governed by a Board of Directors who guide our strategic direction, monitor achievements and goals, and ensure sound corporate governance.
Our Marketing group develops and delivers marketing activity that promotes all that South Australia has to offer.
The current focus is on stimulating visitation post COVID-19 and keeping South Australia top of mind as a compelling and accessible holiday destination.
We have staff in our key markets who proactively promote our state across Australia and overseas.
Want to find out more?
Get in touch at: [email protected]
Erik de Roos is the Executive Director of Marketing.
Events South Australia promotes our state as a tourism destination and attracts visitors through securing, managing, developing and sponsoring major events. The events managed by Events South Australia are:
- National Pharmacies Christmas Pageant
- Santos Tour Down Under
- Tasting Australia presented by RAA Travel
- Bridgestone World Solar Challenge
Want to find out more?
Get in touch at: [email protected]
Hitaf Rasheed is the Executive Director of Events South Australia.
Our Destination Development group is focused on developing appealing and accessible tourism infrastructure and experiences, based on South Australia's inherent strengths. The group provides advice to a range of stakeholders with a focus on increasing investment in tourism offerings in the state.
Want to find out more?
Get in touch at: [email protected]
Nick Jones is the Executive Director of Destination Development.
Download a copy of the Cruise South Australia brochure.
Corporate and Government Communications establishes, develops, and maintains relationships with the three tiers of government, key stakeholders within the tourism industry and media.
Want to find out more?
Get in touch at: Corporate.Comms@sa.gov.au
Kangaluna Camp, Eyre Peninsula
The Strategy and Insights team influences, informs advocates and educates internal and external stakeholders to support decisions that enhance the visitor economy in South Australia. Through in-depth research and evidence-based insights the team assists in strategic decision making and a positive tourism policy environment.
Want to find out more?
Get in touch at: [email protected]
Our Finance and Business Services group, led by Acting Chief Financial Officer, Andrew Laity, provides a comprehensive range of high quality corporate support services to our business groups.
Get in touch at: [email protected]
Remarkable Rocks, Kangaroo Island