We are a statutory authority led by our Chief Executive Officer. We are governed by a Board of Directors who guide our strategic direction, monitor achievements and goals, and ensure sound corporate governance.

Our organisational chart can be accessed here.

  • Marketing
  • Events South Australia
  • Destination Development
  • Strategic Communications and Engagement
  • Corporate Services
Divers in the safety of a shark cage view a Great White Shark off Neptune Island, Eyre Peninsula


Our Marketing group develops and delivers marketing activity that promotes all that South Australia has to offer. The focus is on growing visitation and keeping South Australia top of mind as a compelling and accessible holiday destination.

We have staff in our key markets who proactively promote our state across Australia and overseas.

Want to find out more?

Get in touch at: [email protected]

Erik de Roos is the Executive Director of Marketing.