Business groups and roles

The SATC is made up of five business groups, each reporting to the Chief Executive. We are governed by a Board of Directors who guide our strategic direction, monitor achievements and goals, and ensure sound corporate governance.

You can also view or download the SATC's organisational chart below.

Our Marketing group develops and delivers marketing activity that promotes South Australia and creates demand for the state among our high yield experience seeker market.

We have staff in all our key markets who proactively promote our state across Australia and overseas.


Want to find out more?

Brent Hill, Executive Director of Marketing talks about the role of marketing South Australia.



Events South Australia promotes our state as a tourism destination and attracts visitors through securing, managing, developing and sponsoring major events. The events managed by Events South Australia are:

  • Bridgestone World Solar Challenge
  • National Pharmacies Christmas Pageant
  • Santos Tour Down Under
  • Tasting Australia

Want to find out more?

Get in touch with via email:

Hitaf Rasheed is the Executive Director of Events South Australia.

Wilkadene Woolshed Brewery

Our Destination Development group is focused on developing appealing and accessible tourism infrastructure and experiences, based on South Australia's inherent strengths. The group provides advice to a range of stakeholders with a focus on increasing investment in tourism offerings in the state.

Want to find out more?

Nick Jones, Executive Director of Destination Development talks about key activities that grow our state’s visitor economy.

Get in touch via email:

Download a copy of the Tourism Investment South Australia brochure.

Download a copy of the Cruise South Australia brochure.


Corporate and Government Communications establishes, develops, and maintains relationships with the three tiers of government, key stakeholders within the tourism industry and media.

Want to find out more?

Get in touch at:


Kangaluna Camp, Eyre Peninsula

Our Finance and Business Services group, led by Chief Financial Officer, Stephanie Rozokos, provides a comprehensive range of high quality corporate support services to our business groups.

Get in touch via email:


Remarkable Rocks, Kangaroo Island

SATC organisational chart

View or download our organisational chart below:

SATC organisational chart