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Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,000 people and has reached a record $6.9 billion in visitor expenditure.

Elder Camp

South Australian Tourism Plan 2030

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With 2020 fast approaching, the SATC has commenced planning for the next South Australian Tourism Plan. This will set the vision for the South Australian visitor economy through to 2030.

Superloop Adelaide 500

2019 Superloop Adelaide 500

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Tickets are now on sale for the 2019 Superloop Adelaide 500. Check out the race program, after-race concert line up, attractions and more.

Two Hands Wines, Barossa

Value of Regional Tourism

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The Value of Regional Tourism is a one page summary of key tourism statistics for each region. It shows how a region is performing as a tourism destination and includes information on visitor expenditure, overnight visitors per year, tourism employment and more.

Latest News

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  1. Pugilist Lookout, Flinders Ranges

    Tourism News 27 February

    In this edition of Tourism News, you can read about our latest Tourism Champion, Wilkadene Above Renmark Experiences, our Undiscover South Australia campaign, the Superloop Adelaide 500 and more.

  2. ISPS Handa Women's Australian Open Golf

    Global women's golfing stars arrive in Adelaide

    The world's top female golfers have arrived in Adelaide as South Australia prepares to tee off for the 2019 ISPS HANDA Women’s Australian Golf Open...

  3. Golden Princess in Port Adelaide

    South Australia rides wave of cruise ship boom

    A record number of cruise ships are set to sail into South Australia this month, signalling a bumper season for local tourism operators and other businesses...

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.2 billion to the year ending March 2018. 

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Wilkadene Woolshed Brewery, Riverland
Featured Tourism Champion

Wilkadene Above Renmark Experiences

February, 2019

Established in the early 90’s, Wilkadene Above Renmark Experiences offers guests a unique experience on the banks of the River Murray.

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Southern Ocean Lodge
Featured Tourism Champion

Southern Ocean Lodge

November, 2018

Established in 2008, Southern Ocean Lodge is a multi-award winning luxury travel experience on Kangaroo Island.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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Segway Sensation SA, Seppeltsfield, Barossa
Featured Tourism Champion

Segway Sensation SA

June, 2018

Established in 2014, Segway Sensation SA run guided Segway tours along Adelaide’s Riverbank Precinct and around Seppeltsfield Winery in the Barossa.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.