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Pure Coffin Bay Oysters, Eyre Peninsula CREDIT: Duy Dash

Our vision for tourism to 2030

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The South Australian Visitor Economy Sector Plan 2030 has been launched. The plan, which was developed with extensive industry consultation sets a bold ambition to grow our visitor economy to $12.8 billion by 2030.

The Lane, Adelaide Hills

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,000 people and has reached $7.2 billion in visitor expenditure.

Latest News

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  1. Huang Xiaoming, Global Tourism Ambassador to South Australia

    Chinese superstar re-appointed as Global Tourism Ambassador for South Australia

    Chinese actor, entrepreneur, and philanthropist, Huang Xiaoming, will continue to promote South Australia...

  2. Infographic: 2018-19 social media results


    South Australia’s 2018-19 social media strategy focused on driving its global reach and engagement to generate commercial...

  3. d'Arenberg Cube, Fleurieu Peninsula CREDIT: Karen Smith

    SA's winter tourism campaign a hit with local businesses

    The South Australian Tourism Commission’s (SATC) Winter Campaign has been declared a success by local operators, with those...

Quick Links

  1. Domestic Performance

    The latest report of domestic visitors to South Australia provides a snapshot about nights, visits and expenditure.

  2. International Performance

    The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure.

  3. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

LifeTime Private Retreats, Kangaroo Island CREDIT: Melissa Koh
Featured Tourism Champion

LifeTime Private Retreats

May, 2019

Our latest Tourism Champion, LifeTime Private Retreats offers luxury beachfront accommodation on Kangaroo Island.

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Wilkadene Woolshed Brewery, Riverland
Featured Tourism Champion

Wilkadene Above Renmark Experiences

February, 2019

Established in the early 90’s, Wilkadene Above Renmark Experiences offers guests a unique experience on the banks of the River Murray.

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Southern Ocean Lodge
Featured Tourism Champion

Southern Ocean Lodge

November, 2018

Established in 2008, Southern Ocean Lodge is a multi-award winning luxury travel experience on Kangaroo Island.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.