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National Pharmacies Christmas Pageant 2019 Launch

Major Event Legislation

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The Major Events Act 2013 facilitates the holding and conducting of major events in South Australia. It has been enacted for upcoming events including the 2019 Australia v Sri Lanka Twenty20 Cricket Match, 2019 National Pharmacies Christmas Pageant and ICC Women’s T20 World Cup 2020 matches.

Pure Coffin Bay Oysters, Eyre Peninsula CREDIT: Duy Dash

Our vision for tourism to 2030

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The South Australian Visitor Economy Sector Plan 2030 has been launched. The plan, which was developed with extensive industry consultation sets a bold ambition to grow our visitor economy to $12.8 billion by 2030.

The Lane, Adelaide Hills

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 38,900 people and has reached $7.6 billion in visitor expenditure.

Latest News

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  1. Bridgestone Corporate to continue as title sponsor of the Bridgestone World Solar Challenge until 2030

    Bridgestone World Solar Challenge sponsorship secured for another 10 years until 2030

    The Marshall Liberal Government welcomes today’s announcement from Bridgestone Corporation that the company will...

  2. Bridgestone World Solar Challenge, 2019

    Solar stars ready to shine

    It’s the hottest competition in the world, and it’s about to light up the bitumen all the way from Darwin to Adelaide.

  3. South Australia's Visitor Economy worth $7.6 Billion June 2019

    SA tourism soars to break new record $7.6 billion

    South Australia’s tourism sector has hit a new record, with an all-time-high $7.6 billion spent by visitors to the State over the past year.

Quick Links

  1. Domestic Performance

    The latest report of domestic visitors to South Australia provides a snapshot about nights, visits and expenditure.

  2. International Performance

    The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure.

  3. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

LifeTime Private Retreats, Kangaroo Island CREDIT: Melissa Koh
Featured Tourism Champion

LifeTime Private Retreats

May, 2019

Our latest Tourism Champion, LifeTime Private Retreats offers luxury beachfront accommodation on Kangaroo Island.

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Wilkadene Woolshed Brewery, Riverland
Featured Tourism Champion

Wilkadene Above Renmark Experiences

February, 2019

Established in the early 90’s, Wilkadene Above Renmark Experiences offers guests a unique experience on the banks of the River Murray.

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Southern Ocean Lodge
Featured Tourism Champion

Southern Ocean Lodge

November, 2018

Established in 2008, Southern Ocean Lodge is a multi-award winning luxury travel experience on Kangaroo Island.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.