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Book Them Out recovery campaign for the Adelaide Hills and Kangaroo Island

SA rallies to #BookThemOut

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Help them out, #BookThemOut is a recovery campaign focused on encouraging tourists to visit the bushfire-devastated Adelaide Hills and Kangaroo Island to boost bookings and reinvigorate the local economies. #BookThemOut is a strong message that the Hills and KI remain incredible holiday destinations and need tourism to survive and thrive. The campaign is an important immediate step forward in the sector’s long-term recovery.

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We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry has reached $7.8 billion in visitor expenditure.

Adelaide 500

Major Event Legislation

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The Major Events Act 2013 facilitates the holding and conducting of major events in South Australia. It has been enacted for upcoming events including the ICC Women’s T20 World Cup 2020 matches and 2020 Superloop Adelaide 500.

Pure Coffin Bay Oysters, Eyre Peninsula CREDIT: Duy Dash

Our vision for tourism to 2030

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The South Australian Visitor Economy Sector Plan 2030 has been launched. The plan, which was developed with extensive industry consultation sets a bold ambition to grow our visitor economy to $12.8 billion by 2030.

Latest News

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  1. Hilltop Hoods

    FINAL DAY - A FAREWELL TO THE RIVALRY

    The final day of the Superloop Adelaide 500 as event-goers farewell Holden and the rivalry on the iconic Adelaide street circuit.

  2. Kangaroo Island Racing Carnival

    KANGAROO ISLAND RIDES TO RECOVERY

    Kangaroo Island businesses are set for an influx of tourists as South Australians and interstaters get behind the bushfire-affected community to make this year’s KI Cup its biggest yet.

  3. 2020 Superloop Adelaide 500

    V8's TAKE TO THE TRACK

    The weekend action kicks off today at the Superloop Adelaide 500, with the highly anticipated first race of the 2020 Virgin Australia Supercars Championship.

Quick Links

  1. Domestic Performance

    The latest report of domestic visitors to South Australia provides a snapshot about nights, visits and expenditure.

  2. International Performance

    The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure.

  3. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

LifeTime Private Retreats, Kangaroo Island CREDIT: Melissa Koh
Featured Tourism Champion

LifeTime Private Retreats

May, 2019

Our latest Tourism Champion, LifeTime Private Retreats offers luxury beachfront accommodation on Kangaroo Island.

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Wilkadene Woolshed Brewery, Riverland
Featured Tourism Champion

Wilkadene Above Renmark Experiences

February, 2019

Established in the early 90’s, Wilkadene Above Renmark Experiences offers guests a unique experience on the banks of the River Murray.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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Regions

South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.