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Wilpena Pound, Flinders Ranges and Outback - featured in Great State and You Have To See It To Believe It campaigns

A GREAT STATE, YOU HAVE TO SEE TO BELIEVE - RAMPING UP SA'S TOURISM EFFORTS

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The new intrastate campaign ‘A Great State to Be In’ celebrates the great state that SA is, and is in - encouraging South Australians to continue to discover SA. The first interstate campaign since COVID-19 restrictions, ‘You Have To See It To Believe It’ showcases the incredible things to see and do in SA to entice interstate visitors from those jurisdictions which have unrestricted travel.

WOMADelaide 2019 - photography by Grant Hancock

South Australian Events COVID-19 Guideline

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The South Australian Events COVID-19 Guideline is designed to assist the events, festivals and entertainment industry to deliver COVID-safe events in South Australia that protect workers, patrons and the broader community.

L'italy, Adelaide - photography by Josh Geelen

COVID-19 Awareness Training

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Free 30-minute online training designed to give business owners and employees in the tourism & hospitality sector the basics needed to prevent and control the spread of COVID-19 – and give customers a "COVID-clean" confidence. This page also contains collated resources and information to assist South Australia's tourism sector during the COVID-19 pandemic.

Latest News

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  1. Illuminate Adelaide - new winter time festival

    ILLUMINATE ADELAIDE SET TO LIGHT UP WINTER IN 2021

    A new annual winter event will take over Adelaide’s city from July 2021 with light, art installations, immersive technology, & more.

  2. Events South Australia free webinar

    FREE WEBINAR FOR SOUTH AUSTRALIAN EVENTS INDUSTRY

    The SA events industry is invited to a free webinar with Events South Australia and SA Health about COVID-19 and the delivery of events & festivals in our state.

  3. d'Arenberg Cube, McLaren Vale in Fleurieu Peninsula - credit Trent Martin Photography

    BEST OF WINE TOURISM AWARDS NOW OPEN

    The 2021 Best of Wine Tourism Awards will celebrate the resilience & innovation of the South Australian wine industry in what has been an extraordinarily challenging year.

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  1. Domestic Performance

    The latest report of domestic visitors to South Australia provides a snapshot about nights, visits and expenditure.

  2. International Performance

    The latest report of international visitors to South Australia provides a snapshot about nights, visits and expenditure.

  3. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

Cruise Maritime Voyages Vasco Da Gama in Wallaroo
Featured Tourism Champion

Cruise & Maritime Voyages

March, 2020

Cruise & Maritime Voyages (CMV) is one of Australia’s leading independent cruise lines, offering a traditional, British cruise experience and exceptional value.

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LifeTime Private Retreats, Kangaroo Island CREDIT: Melissa Koh
Featured Tourism Champion

LifeTime Private Retreats

May, 2019

Our latest Tourism Champion, LifeTime Private Retreats offers luxury beachfront accommodation on Kangaroo Island.

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Wilkadene Woolshed Brewery, Riverland
Featured Tourism Champion

Wilkadene Above Renmark Experiences

February, 2019

Established in the early 90’s, Wilkadene Above Renmark Experiences offers guests a unique experience on the banks of the River Murray.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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Regions

South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.