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We are committed to growing our visitor economy to $12.8 billion by 2030. Tourism is an important driver of our state’s economy. Much of the economic benefit it brings to the state, flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport. We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australian Visitor Economy Sector Plan.


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southaustralia.com stats

Driving travel consumers to southaustralia.com and direct to operators & industry partners. A summary of statistics from 2021:

    12.3 million visits
    2.6 million consumer leads to businesses
    73,000 leads to travel partners
    74% of Australians reached in key markets via campaigns