Simple Pleasures | Tourism SA

SHAPING SOUTH AUSTRALIA INTO A HIGH-APPEAL DESTINATION

South Australia has cracked something special. Ahh… the simple pleasures.

We have an abundance of simple pleasures, and they are found effortlessly. Here visitors get a whole bunch of what they need most, and what the world craves now, more than ever.

‘Celebrate the Simple Pleasures’ is the South Australian Tourism Commission’s marketing campaign launching our Destination Brand platform. This is not your typical tourism campaign – it is a long-term, category-breaking platform that captures South Australia’s craft, creativity, and culture.

We’re here to share with the world the joyful appreciation for what really counts; the simple things that make life meaningful.

Celebrate the simple pleasures.

Scroll down for more information about our winter campaign, The Simple Pleasures of Winter

CELEBRATE THE SIMPLE PLEASURES CAMPAIGN

Here’s everything you need to know

CELEBRATE THE SIMPLE PLEASURES CAMPAIGN POCKET GUIDE

Campaign overview and key information.

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THE SIMPLE PLEASURES INDUSTRY GUIDE

Your invitation to embrace South Australia’s Destination Brand platform.

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YOUR INVITATION TO COLLABORATE

Submit stories, history, artists, musicians, simple pleasures and gems from your regions to help us build a rich catalogue of South Australianness to highlight over time.

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WHO WANTS WHAT WE’VE GOT

SATC's key domestic audience segments and how to engage with them.

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ACCESS TO IMAGERY & VIDEOS

Our SA Media Gallery is a great place to source assets to help you promote South Australia.

ROADSHOWS IN REGION

Go on the Simple Pleasures journey with us and infuse destination brand into your business.

CAMPAIGN EPISODIC FILMS - STORIES THAT UNFOLD OVER TIME

We will serve South Australia’s Simple Pleasures in stories, each true to who we are. The campaign introduces two episodes that celebrate a South Australian simple pleasure and one special that provides a look into the Land of Simple Pleasures. And that’s just the start. Over time, gradual drops of episodes will be served up regularly and longer specials will punctuate with a deeper, progressive approach to storytelling.

HARVEST EYES

A LONG LONG LUNCH

PIPI TO PLATE

A PLATFORM TO CELEBRATE SOUTH AUSTRALIA’S CREATIVITY

This is not a generic tourism campaign. It’s a stage to introduce the vastness of South Australia and the minds that make it such a special place - a place where creativity thrives, and stories are shared.

The campaign is a visual identity that reflects the spirit of South Australia, blending the past, present, and future of local artistry. This work celebrates the diversity and collaboration that defines this place, bringing together the talents of local artists, makers, innovators, and creators across the state.

Through this campaign, we highlight the creative pulse of South Australia, a visual language that tells a story of place, people, and experience.

IGNITE WINTER WITH ‘THE SIMPLE PLEASURES OF WINTER’ CAMPAIGN.

This is your chance to attract more visitors, boost bookings, and show off your business – all while leveraging our destination-wide campaign designed to ignite winter into an appealing season where joy is found in the simple pleasures.

Running from May to August, The Simple Pleasures of Winter seasonal campaign aims to bring awareness and build appeal for winter-based experiences, activities, day trips, events and stays across South Australia, providing a platform for industry to elevate our offering with bookable products and seasonal offers that highlight what makes South Australia simply joyful in winter.

We’re inviting local tourism operators to celebrate whatever simple winter joy you can offer.

The deals and offers listed on ATDW are shared across SATC marketing activities, such as the current efforts to promote the Simple Pleasure Guide to Winter on southaustralia.com, as well as our Holiday Deals and Offers page.

The below tutorial provides step-by-step instructions on how to update and add offerings to your Australian Tourism Data Warehouse (ATDW) listing.

Read the 'The Simple Pleasures of Winter Pocket Guide' to find out how you can get involved.