A boat cruising past an oyster lease on a blue, sunny day in Coffin Bay, Eyre Peninsula
Experience Coffin Bay, Eyre Peninsula

South Australian Visitor Economy Sector Plan 2030

Launched in August 2019, this plan sets a bold ambition to grow our visitor economy to $12.8 billion by 2030, generating 52,000 jobs.

To grow our industry to new heights and achieve our 2030 targets we are focusing on six priority areas: Marketing, Experience & Supply Development, Collaboration, Industry Capability, Leisure & Business Events and Promoting the Value of Tourism.

To find out how we are tracking against our 2030 targets, you can read our latest Annual Report.

A plan for industry, developed by industry

This plan was developed with extensive consultation across industry and government. Almost 700 stakeholders had their say in the development of the plan during 2019, which saw us travel 5,000 kilometres to conduct 37 hours of workshops at 16 locations across the state.

As a result, we have a strong plan that is representative of the broad range of stakeholders that make up our state's tourism industry and sets a clear vision for growth to 2030.

Download the plan

South Australian Visitor Economy Sector Plan 2030

Strategy: released 2019

This document outlines the vision to grow South Australia's tourism industry through to 2030.