NICK JONES
EXECUTIVE DIRECTOR, DESTINATION DEVELOPMENT
Nick Jones is the Executive Director of the Destination Development Group and leads the strategic development of South Australia’s tourism supply to support delivery of the South Australian Tourism Commission’s objectives.
The Group focuses on strengthening the State’s portfolio of high-quality, accessible tourism products, experiences, and accommodation to meet evolving visitor demand and support sustainable growth of the visitor economy. It provides guidance and facilitation support to tourism operators and accommodation providers to enhance infrastructure capability and investment readiness, and acts as a key interface between industry and government.
The Group also plays a central role in improving access to Adelaide and regional South Australia. This includes growing and sustaining aviation connectivity through proactive engagement with domestic and international carriers to retain and expand seat capacity into Adelaide. Nick oversaw the negotiation and introduction of direct international flights from Emirates, Qatar Airways, China Southern Airlines and United Airlines as well as significant domestic aviation growth.
Nick has experience in both private and public sectors across the telecommunications, media, advertising and tourism industries. Nick joined the SATC after roles in marketing, sales and management with Publishing and Broadcasting Limited (PBL), at the time, the owners of the Channel Nine Network and Australian Consolidated Press.