Nick Jones is the Executive Director of the Destination Development Group, with the key focus of driving the supply side of the South Australian tourism industry.

Nick has played a key role in increasing accessibility to South Australia, attracting new hotel and infrastructure development, and regional tourism development. He oversaw the negotiation and introduction of direct international flights from Emirates, Qatar Airways and China Southern Airlines, record cruise visitation to our state and the development of the South Australian touring routes to capitalise on the significant self-drive market.

He is a member of the Regional Visitor Strategy 2025 Steering Committee.

More recently, Nick has worked closely with the South Australian tourism industry to deliver the Resilience and Rebound Program. This initiative provided business support  and tools to tourism operators to help them navigate the challenges of 2020 and prosper post-COVID. His team also manages the $20 million Tourism Industry Development Fund, designed to help regional tourism operators improve and diversify their offerings to grow visitation.   

Nick and his team continue to work hard to help South Australia’s tourism industry reach its full potential and capitalise on significant post-COVID opportunities.

Nick joined the SATC after a number of years in senior consumer and trade marketing, sales and management roles with Publishing and Broadcasting Limited, at the time, the owners of Channel Nine Network and Australian Consolidated Press.