Hitaf Rasheed has headed up Events South Australia, the events arm of the SATC since 2008.

Events South Australia, under Hitaf’s leadership, is responsible for growing events in South Australia and attracting new events to the state. Her team directly manages the Santos Tour Down Under, Tasting Australia presented by RAA Travel and the National Pharmacies Christmas Pageant.

Hitaf has overseen significant growth of the Santos Tour Down Under and the 2016 transition of Tasting Australia presented by RAA Travel from a biennial to annual event. She has also secured a host of major events for the state including the last three editions of the Australian Swimming Trials (Olympic and Commonwealth Games Qualifiers), the Wallabies and the Wallaroos doubleheader as part of the 2022 eToro Rugby Championship and O’Reilly Cup, the ICC T20 World Cup 2022, the Adelaide International, matches as part of the 2020 and 2023 State of Origin Series, Illuminate Adelaide, and the 2023 FIFA Women’s World Cup.

Hitaf has a long history in sports management including 10 years as General Manager - Communications in the AFL at the Port Adelaide Football Club.