Hitaf Rasheed has headed up Events South Australia, the events arm of the SATC since 2008.

Events South Australia, under Hitaf’s leadership, is responsible for growing events in South Australia and attracting new events to the state. Her team directly manages the Santos Tour Down Under, Tasting Australia presented by RAA Travel, the National Pharmacies Christmas Pageant and the Bridgestone World Solar Challenge.

Hitaf has overseen the significant growth of the Santos Tour Down Under and the re-launch of Tasting Australia. She has also secured a host of major events for the state including the last three editions of the Australian Swimming Trials (Olympic and Paralympic Qualifiers), the World Lifesaving Championships, the ISPS Handa Women’s Australian Open Golf, the ICC T20 World Cup 2020, the Adelaide International, matches as part of the 2020 and 2023 State of Origin Series, Illuminate Adelaide, and the 2023 Australian Masters Games.

Hitaf and her team are committed to supporting our state’s events and festivals. A range of fact sheets and resources can be found on our corporate website as well as further details about the funding streams we manage as well.

Hitaf has a long history in sports management including 10 years as General Manager - Communications in the AFL at the Port Adelaide Football Club.