There are a range of strategies in place to help the state’s tourism industry reach its full potential. These strategies link with national and state 2020 plans and with specific actions in regional Destination Action Plans. South Australian Tourism Plan 2020 Focus: South Australian tourism industry Released: 2014 This plan fits within the Australia-wide approach of Tourism 2020. It is focussed on achieving the South Australian tourism industry’s full potential of $8 billion in tourism expenditure and 10,000 additional jobs by 2020. For the state to reach its expenditure potential, the focus must be on five priority action areas: Driving demand Working better together Supporting what we have Increasing the recognition of the value of tourism Using events to grow visitation This is a plan for the whole tourism industry, from solo operators right through to major businesses, associations and all levels of government. It takes the broadest possible scope, recognising many types of businesses are part of the visitor experience. Download the South Australian Tourism Plan 2020 plan below Mt Lofty Ranges Vineyard, Adelaide Hills other pages of interest How is South Australian Tourism performing against the goals set in the SA Tourism Plan 2020? Value of Tourism How are the tourism regions performing against the goals set in the SA Tourism Plan 2020? Regional Tourism Profiles SATC Corporate Plan Focus: South Australian tourism industry Released: 2017 Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2020 and describes the practical actions of the SATC to achieve the vision in the plan. Download the SATC Corporate Plan FY 2018-2020 plan below. House boating, Murraylands snapshot: South australian accommodation summary South Australian Tourism Plan 2020 STRATEGY: Focus: South Australian tourism industry - Released: 2014 (3.12 MB) download view SATC Corporate Plan FY 2018-2020 STRATEGY: Focus: South Australian tourism industry - Released: 2017 (1.37 MB) download view South Australian Regional Visitor Strategy Focus: Regional Tourism in South Australia Released: May 2018 The South Australian Regional Visitor Strategy has now been launched. It outlines opportunities to grow South Australia’s regional visitor economy by $1 billion and create 1000 new jobs. Initiated by regional tourism organisations through the Regional Tourism Chairs Forum, the strategy has been specifically tailored for each of our 11 tourism regions and is a collaboration between many stakeholders including the Local Government Association of South Australia, Regional Development Australia South Australia, South Australian Tourism Industry Council and the SATC. To read more and view the the strategy: South Australian Regional Visitor Strategy Other Strategies South Australian Regional Visitor Strategy The strategy outlines opportunities to grow South Australia’s regional visitor economy by $1 billion and create 1000 new jobs. Nature-based Tourism The strategy and action plan, outline the State Government’s vision and actions to make South Australia a world leader in nature-based tourism, while supporting the ongoing conservation of our State’s natural and cultural heritage. South Australian International Wine Tourism Strategy The strategy provides insight into the current state of the wine tourism sector in South Australia, and then outlines the opportunity to increase expenditure in South Australia associated with wine tourism by $10m by 2020, and increase visitation by 10,000 visitors. Activating China 2020 China is one of the largest and fastest growing of all inbound markets to Australia. The South Australian Tourism Commission’s Activating China – 2020 strategy, launched in February 2013, illustrates the current Chinese visitation patterns. India 2020 India is one of the world’s fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020. South Australian Cruise Ship Strategy 2020 The South Australian Cruise Ship Strategy 2020 has been developed by SATC to ensure our state continues to be a national leader and destination of choice by cruise lines visiting Australia. Tourism 2020 Focus: Tourism in Australia Released: Tourism 2020 is a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution. It focuses on improving the industry’s performance and competitiveness by pursuing new opportunities for growth and addressing supply-side factors. The Tourism 2020 goal is to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009). Tourism Australia: Tourism 2020