International performance

Results: for year end June 2025

Released: September 2025

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure for the year end June 2025.

Top points from the report:

  • The latest results to June 2025 show that international expenditure grew by 33%, reaching a record high $1.7 billion, well above the KPI of $1.2 billion.
  • This growth was above the national average of 18% and was driven by expenditure gains in Holiday (up 31%) and Education (up 29%) purpose visits.

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

International Performance - June 2025

Released: September 2025

Global Market Calendar 2024-25

Released: January 2025


International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Singapore

Market Profile - Hong Kong

Market Profile - India

Market Profile - New Zealand

Market Profile - Germany

Market Profile - Italy

Market Profile - United Kingdom

Market Profile - USA