International performance

Results: for year end March 2025

Released: June 2025

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure for the year end March 2025.

Top points from the report:

  • International expenditure in South Australia has grown by 21 per cent to $1.6 billion for the year end March 2025.
  • Visitation has fallen 6 per cent to 436,000.
  • Nights have grown 1 per cent to 14.4 million.

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

International Performance - March 2025

Released: June 2025.

Global Market Calendar 2024-25

Released: January 2025


International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Singapore

Market Profile - Hong Kong

Market Profile - India

Market Profile - New Zealand

Market Profile - Germany

Market Profile - Italy

Market Profile - United Kingdom

Market Profile - USA