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EMMA TERRY
CHIEF EXECUTIVE OFFICER

Emma is the Chief Executive Officer of the SATC.

Emma has over 20 years’ experience in strategy, marketing and business development and has worked in senior executive roles in both the public and private sector, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.

In her previous role as Chief Marketing Officer at Tourism Tasmania, Emma led the agency’s demand generation program and was the driving force behind strategic destination marketing platforms which challenged traditional tourism marketing norms and positioned Tasmania advantageously against larger States.

Emma is a graduate of the Australian Institute of Company Directors and has held a number of Board and mentor roles for not-for-profit organisations. 

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

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Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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