Emma is the Chief Executive Officer of the SATC.

Emma has over 20 years’ experience in strategy, marketing and business development and has worked in senior executive roles in both the public and private sector, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.

In her previous role as Chief Marketing Officer at Tourism Tasmania, Emma led the agency’s demand generation program and was the driving force behind strategic destination marketing platforms which challenged traditional tourism marketing norms and positioned Tasmania advantageously against larger States.

Emma is a graduate of the Australian Institute of Company Directors and has held a number of Board and mentor roles for not-for-profit organisations.