The session covers the fundamentals of tourism demand, visitor types, and industry structures, introduces the key organisations that support tourism businesses, and outlines the pathways available to help you grow and develop your idea. Content is tailored to your tourism region and informed by local insights, with time to ask questions and connect with others on a similar journey.
You will leave with a practical Tourism Readiness Checklist, a clearer sense of your next steps, and a better understanding of the support available to help you build capability and move forward.
A solid foundation for tourism success
Tourism 101 is a practical, introductory workshop, designed for people who are new to tourism, are thinking about turning an idea into a visitor experience, or existing businesses looking to diversify into tourism.
Delivered as a two-hour, in-region session, Tourism 101 breaks down South Australian tourism landscape and how to get started in the industry with confidence. You will gain a clear understanding of who visits South Australia, what visitors are looking for, and how businesses like yours can succeed.
Tourism 101 is ideal if you are:
• Exploring a tourism idea but not sure where to start
• A business owner considering adding a visitor experience
• New to tourism and wanting to understand the landscape
• An existing business already interacting with visitors
Clare Valley Wine Tours, Clare Valley
Program overview
2026 Tourism 101 schedule
Confirmed dates and locations are listed below, with additional sessions added as they are scheduled. Registration links will be made available on this webpage in the weeks leading up to each session. This page will be updated regularly with any new events.
| Region/Location | Date |
| Clare Valley | 2 March 2026 |
| Eyre Peninsula | 10 August 2026 |
| Murray River, Lakes & Coorong (MRLC) | 14 October 2026 |
| Riverland | 11 November 2026 |
Frequently Asked Questions
Tourism 101 is designed for new and emerging tourism operators, businesses exploring opportunities in tourism, and existing businesses looking to diversify into tourism or already engaging with visitors. It is suitable for anyone seeking a practical introduction to the South Australian visitor economy and how the tourism industry operates.
No. Tourism 101 is an introductory session and is open to anyone interested in participating in tourism. You do not need to have an existing tourism product, website, or ATDW listing to attend.
Yes. Tourism 101 may also be valuable for existing operators who want a refresher on the tourism landscape, a clearer understanding of visitor demand, or greater awareness of available support and pathways.
Tourism 101 is a two hour, in-region workshop that provides an overview of the tourism landscape in South Australia. The session covers topics such as visitor demand, industry structures, pathways into tourism, key support organisations, and practical next steps. Content may be tailored to the region and informed by local insights.
Tourism 101 provides an overview of what is involved in participating in tourism and helps you understand the landscape, requirements, and next steps. It does not replace detailed business planning, approvals, or operational advice.
The session is delivered in a group format and focuses on general information and shared learning. There will be opportunities to ask questions, and participants will be directed to appropriate contacts and support for follow-up conversations.
Yes. Tourism 101 is delivered in-region and content may be tailored to reflect local context, visitor types, and opportunities.
Attendance at Tourism 101 does not guarantee eligibility for other programs. However, the session introduces available pathways and support options and helps participants understand what may be required for future participation.
No preparation is required. Participants may wish to bring a notebook or device to capture ideas, questions, and next steps.
No. Tourism 101 is free to attend.
Registration links will be published on this page in the weeks leading up to each session. Places are limited by venue capacity and will be allocated on a first-come, first-served basis.
Contact us
For enquiries about Tourism 101, contact the South Australian Tourism Commission at: