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Industry capability programs

Get noticed: build your marketing confidence

Marketing 101 is designed for small and emerging tourism businesses looking to improve their marketing and grow visitation using simple, effective tools.

Delivered as a full day, in person seminar, this session focuses on practical, low-cost marketing techniques that can be implemented immediately, with no large budgets or specialist expertise required.

You will gain a clear understanding of how to prioritise your marketing efforts, improve visibility, and convert interest into bookings.

 

Never Never Distilling, Fleurieu Peninsula

Program overview

What you’ll learn:

  • How to identify and target the right visitor for your business
  • Define and communicate your Unique Selling Proposition (USP)
  • Improve your website to turn interest into bookings
  • Optimise your ATDW listing to increase visibility across tourism platforms
  • Use social media effectively, without needing to post every day
  • Build and use email marketing to stay connected with your audience
  • Understand the value of famils, partnerships and word of mouth marketing

The seminar is grounded in real world examples and practical guidance. You’ll walk away with a clear idea on how to make the most of ATDW and other marketing channels to get more bookings and visitors through your doors.

2026 Marketing 101 schedule

Confirmed dates and locations are listed below. Registration links will be made available on this web page in the weeks leading up to each session. 

Date  Location Time Registration
4 August 2026  Adelaide (venue TBC) 9:00am - 4:00pm Will open 4 weeks before session
6 August 2026 Adelaide (venue TBC) 9:00am - 4:00pm Will open 4 weeks before session

Frequently Asked Questions

  • New or early stage tourism businesses
  • Small operators with limited marketing experience
  • Businesses with minimal marketing budgets looking for practical solutions

No preparation is required. Participants may wish to bring a notebook or device to capture ideas, questions, and next steps.

No. Marketing 101 is free to attend for eligible South Australian tourism and accommodation businesses.

Registration links will be published on this page in the weeks leading up to each session. Places are limited by venue capacity and will be allocated on a first-come, first-served basis.

Contact us

For enquiries about Marketing 101, contact the South Australian Tourism Commission at [email protected]