A refreshed South Australia Tourism Plan 2030 reaffirms an ambitious goal to grow the State’s visitor economy to $12.8 billion and support a further 4,400 jobs by 2030.
We are focused on marketing our state to key markets and bringing new and exciting events and festivals to South Australia.
Much of the economic benefit it brings to South Australia flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.
Our tourism industry employs 40,600 South Australians, and as of December 2024, is worth $9.8 billion.
We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australia Tourism Plan 2030.
We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination including the promotion of events and festivals and the further development and improvement of our state’s tourism industry.
We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion and support a further 4,400 jobs.
We have strategies in place to help the state’s tourism industry reach its full potential. Find out more here.
