Distribution Ready Program

The Distribution Ready program supports South Australian tourism operators who are looking to enter or grow within domestic and international trade markets.

It is best suited to businesses that are ready, or willing to commit, to:

•    Working with third party distribution partners to access new markets
•    Developing and marketing innovative, bookable experiences for new audiences 
•    Strengthening their understanding of pricing and commission structures 
•    Confidently engaging with travel trade, including through industry events

To be eligible, businesses must:

•    Have a registered Australian Business Number (ABN) at the time of application
•    Have operated a tourism business under the ABN for at least 12 months
•    Have developed a business plan, including a marketing plan
•    Have an active Australian Tourism Data Warehouse (ATDW) listing
•    Have a live website
•    Be willing to pay up to 25% commission
•    Currently be using a channel manager

Up to two people per business may participate. An additional fee applies for the second participant for Module 3 (Sydney) only. Participants should be key decision makers, such as the business owner, operator, or marketing manager.

Yes. A contribution of $500 + GST per business applies. This contribution is payable upon acceptance into the program.

This payment covers participation for up to two representatives per business in the Module One and Two workshops. It also covers the Sydney Global Market Engagement for one representative.

If a second participant attends the Sydney Global Market Engagement, any additional travel costs incurred, including flights and accommodation where a separate room is required, will be invoiced to the business after arrangements are confirmed.

All travel and accommodation arrangements will be coordinated and booked by SATC. Program-related activities and some meals will be covered by SATC, except where otherwise specified.

The program is delivered over two full-day, interactive, in-person workshop days, plus a three-day Global Market Engagement in Sydney. Participants will:

•    Build understanding of tourism distribution channels
•    Develop sustainable pricing and commission structures
•    Refine rate sheets and trade-ready materials
•    Strengthen their trade pitch
•    Engage directly with travel trade partners
•    Present to Tourism Australia to increase awareness of their product for potential future marketing activity

See the program schedule above for more details. 

No. All sessions are delivered in person. The program is designed to maximise value through face-to-face engagement with facilitators and peers, fostering meaningful conversation, connection, and shared learning.

Small groups ensure personalised attention, hands-on support, and meaningful interaction between participants and facilitators. This approach allows each business to receive practical guidance tailored to their marketing needs.

Expressions of Interest open on 09:00am Monday 23 March and close on 11:00pm Sunday 19 April 2026. The program runs from May to July. Refer to this page during the application period for full details and submission links.

For product development or trade readiness enquiries, please contact SATC at [email protected] or speak with your local Regional Tourism Manager.

Priority is given to those who can attend all three modules. If circumstances change, SATC will work with you to explore alternative arrangements.

The program is delivered by experienced SATC staff with expertise in global tourism marketing, business development, events, and international trade.