Distribution Ready Program

DISTRIBUTION READY PROGRAM

The pilot Distribution Ready Program (DRP) aims to support commissionable tourism businesses to confidently and successfully work with international travel trade partners.

The program will help tourism operators to develop their capability and understanding in working with trade partners and create opportunities to sell their experiences successfully to international markets.

The program has been developed to foster innovation and collaboration in the tourism industry with a peer-to-peer focus, as well as mentoring from the SATC, supporting the development of new products selling through international trade partners.

The pilot program will support up to 10 operators across the State and run from May to June 2025. Expression of Interest (EOI) submissions have now closed.

Expression of Interest Guidelines

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Terms of Enrolment

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Program overview

The program consists of three modules

TRADE OVERVIEW
TRADE EVENTS AND EXPERTS
TOURISM AUSTRALIA IMMERSION DAY

TRADE OVERVIEW

Module One is designed to build the foundations of international trade and distribution. It will provide an overview of key markets, demonstrate case studies that support best practice when working with trade. The team will assist with setting up a Tourism Australia ‘Australia 365 on Demand’ listing that supports The Aussie Specialist agent training portal.

TRADE EVENTS AND EXPERTS

Module Two will provide an overview on how to set up for successful trade events and work through setting up rate sheets suitable for international trade, and will include a Question-and-Answer session with Trade, an ITO and an experienced operator.

TOURISM AUSTRALIA IMMERSION DAY

Module Three is an overnight fly in and fly out trip to Sydney and is designed for partaking operators to ‘pitch’ their businesses and experiences to Tourism Australia as well as participate in a ‘Business-to-Business’ trade event with select trade partners based in Sydney. This will provide an opportunity for the operators to meeting with key staff within Tourism Australia, and start to build relationships with trade partners.

Frequently Asked Questions

Yes, contact your local Regional Tourism Manager or the SATC [email protected] for further information.

This program aims to assist operators to support commissionable tourism businesses and will not assist operators with writing an application for grant funding. Many funding programs require robust product development planning and/or demonstrated experience delivering outcomes.

Priority will be given to applicants that can confirm attendance at all three module workshops. We understand that at times circumstances may change, and the SATC will work with the applicant individually to support alternative ways to attend at that time.

No, there will not be marked assessments.

Yes, there is a cost of $350 plus GST to an operator to take part in the program.

Highly experienced SATC staff will run the program and mentor applicants. Our staff have first-hand experience in running small tourism businesses, marketing, events, business development and international trade.

SATC staff can assist with product development enquiries. Please email us: [email protected]

There are 12 tourism regions in South Australia, each supported by a local Regional Tourism Manager. Contacts for your local Regional Tourism Manager can be found here.

Contact us

For enquiries about the DRP, contact the South Australian Tourism Commission at:

[email protected]