Getting started, easy as 1, 2, 3

So, you’ve got a great new tourism business or idea, then what? We’ve broken it down for you into three main steps.

  1. Our Getting started in tourism checklist is a great place to start. From initial thinking to tourism marketing and everything in between, this checklist outlines what you need to do to get established in the industry.
  2. Find out what government departments or service providers can help you along the way with our Tourism business support framework and check out the list of key contacts below.
  3. Connect with the right organisations that can help you, including us. Our Working with the SATC guide has all the details. 

Key resources

woman sitting on a bed in a tiny home looking out the window and enjoying the beautiful view of the Barossa Valley

Getting started in tourism

If you are starting a new tourism business, the Getting Started in Tourism Checklist will help you take some of the necessary steps to get established.

a dining table set with delicious food and wine at the Prairie Hotel in the Flinders Ranges and Outback

Tourism business support

Find out which government departments and/or service providers can help you with everything from learning about the industry to refreshing your offering with the Tourism Business Support Framework.

two Aboriginal tour guides standing in the Ngaut Ngaut Conservation Park with the sun setting in the background

Working with the SATC

Find out how to connect with us to benefit from our campaign activity, research, market data and more to grow your tourism business.

people enjoying themselves at summer beach club, The Moseley at Glenelg

Online bookings

To make life easier for potential customers and increase your bookings, discover the importance of online booking functionality with this guide.

a man sitting in a wheelchair at the Bend Motorsport Park in the Murray River, Lakes and Coorong with a fast car in the background

Accessible business checklist

This checklist, designed by the Sparrowly Group, can help you review the accessibility of your business and identify changes you can make to improve access for existing and new customers with disability and mobility needs.



Key contacts

  • Tourism Australia
  • State Tourism Organisations
  • Regional Tourism Organisations
  • Tourism Industry Council SA (TiCSA)

Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events.

The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.