ADAPTING, OVERCOMING, AND REAPING THE REWARDS.
Our case study series, Tourism Trailblazers, ran during 2021-22.
It tells the stories of operators across South Australia who innovated and adapted their businesses to create opportunities after being hit by the dual crises of the ‘black summer’ bushfires and the COVID-19 pandemic.
It's passionate tourism operators, such as these, who have helped our state not only recover our pre-COVID $8.1 visitor economy, but grow it to new heights, reaching a record $9.9 billion as of June 2023.
