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Tourism Trailblazers
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Tourism Trailblazers


ADAPTING, OVERCOMING, AND REAPING THE REWARDS.

Emu Bay 4WD

Introducing our new case study series, Tourism Trailblazers.

In an industry that has been hit by the dual crises of the ‘black summer’ bushfires and the COVID-19 pandemic, operators across South Australia have innovated and adapted their businesses to create opportunities.

Tourism Trailblazers tells the stories of operators across the state who have taken a chance, done something different and are reaping the rewards.

Be inspired by passionate tourism operators who are reimagining their business strategies to not only survive but thrive, as we work together to recover our once $8.1 billion visitor economy.


Tourism Trailblazers

  • Watervale Hotel
    Watervale Hotel Tourism Trailblazers Episode 7
  • Murray River Trails
    Murray River Trails Tourism Trailblazers Episode 6
  • Illuminate Adelaide
    Illuminate Adelaide Tourism Trailblazers Episode 5
  • Gemtree Wines
    Gemtree Wines Tourism Trailblazers Episode 4
  • Bike About
    Bike About Tourism Trailblazers Episode 3
  • Oyster Farm Tours
    Oyster Farm Tours Tourism Trailblazers Episode 2
  • Exceptional Kangaroo Island
    Exceptional Kangaroo Island Tourism Trailblazers Episode 1


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