RACHAEL AZZOPARDI & LEE CUMBERLIDGE - CO-FOUNDERS & CO-CREATIVE DIRECTORS

We have a lot of amazing tourism offerings here, and we are thrilled to be part of that by providing an event that encourages visitation during winter.

 

 

Illuminate Adelaide

Meet Rachael Azzopardi and Lee Cumberlidge, the trailblazing co-founders and co-creative directors of Australia’s new major event Illuminate Adelaide. 

Discover how with planning, flexibility, and constant communication, the Illuminate Adelaide team kept staff and patron confidence high to deliver a successful event – attracting over 500,000 attendees and pumping over $30 million into South Australia’s visitor economy.

Case Study

ILLUMINATE ADELAIDE

Read more about how Rachael and Lee ensured the show went on despite a COVID lockdown and wild weather during their inaugural program.

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

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Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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The South Australian Tourism Commission is committed to offering a safe and inclusive workspace for LGBTIQ+ people and communities.