Trailblazer Tony Sharley redefined his Riverland business, Murray River Trails, to attract the growing domestic, high-yield market and overcome the loss of bookings due to border closures and lockdowns.
Supported by our Tourism Industry Development Fund, Murray River Trails built a new luxury houseboat. Tony diversified his business further by listening to customer feedback to develop new tours and experiences such as birdwatching and kayaking.
