With a surge in popularity for road trip travel among Australians, there is an opportunity for South Australia’s visitor economy to capitalise on this market.
South Australia is positioned as the perfect place to ‘hit the road’ for an extended road trip – as we encourage longer trips into our state’s regions, entice the day-trip market to stay longer, increase expenditure per travelling consumer and foster cross-regional collaboration.
There are six road trips which cover all 12 South Australian regions and include a suggested itinerary of things to see and do – and businesses to spend with – along the way.
Read on for information designed for tourism operators to leverage the self-drive market and drive visitors to their business and region.
For consumer information about our South Australian road trips, visit southaustralia.com/roadtrips.
By stocking and sharing the road trip maps which are relevant to your business and region, you can encourage consumers to explore your tourism region and help increase expenditure per travelling consumer.
Whether or not your business is listed on the map, the six South Australian road trips are designed to be an inclusive tool for industry to own. The maps are a guide only, so as long as your tourism product or location is along the way, you can help promote it as being on the route and use the relevant branding.
HOW TO SHARE
Order printed maps
You can order A4 tear-off maps to stock in your business. To place an order, email us at [email protected].
Include a downloadable version of the maps on your website
A tool to promote South Australia as the perfect place for an extended road trip – to encourage longer trips into regions, push day-trippers to stay longer, and increase expenditure per travelling consumer.
Road trip around the Yorke Peninsula's sandy playground, along more than 700 kilometres of coastline and discover pristine beaches, secluded hideaways, quirky towns and sprawling national parks on the Coastal Way road trip.
The breathtaking scenery of the outback is entwined with the history of South Australia along the Explorers Way.
From the land of natural wonders on the Limestone Coast, to the untouched wilderness of Kangaroo Island and the sea and vines of the Fleurieu Peninsula, there’s something to discover around every bend.
From rich Aboriginal culture, to microbreweries and gourmet produce, riverboats and cruises, the Mighty Murray Way extends from the Riverland to the Murray River, Lakes & Coorong.
Enjoy some of the freshest and most sumptuous seafood on offer – from the multi-million dollar tuna industry in Port Lincoln to plucking oysters straight from the sea in Coffin Bay.
If you are a tourism operator seeking more information about how you can leverage and promote road trips, get in touch with us at:
Campaign and assets/branding information: [email protected]
ATDW listing: [email protected]
For consumer information about South Australian road trips, visit:
southaustralia.com/roadtrips
