A guide to exploring South Australia for the self-drive market
With a surge in popularity for road trip travel among Australians, there is an opportunity for South Australia’s visitor economy to capitalise on this market.
South Australia is positioned as the perfect place to ‘hit the road’ for an extended road trip – as we encourage longer trips into our state’s regions, entice the day-trip market to stay longer, increase expenditure per travelling consumer and foster cross-regional collaboration.
There are six road trips which cover all 12 South Australian regions and include a suggested itinerary of things to see and do – and businesses to spend with – along the way.
Read on for information designed for tourism operators to leverage the self-drive market and drive visitors to their business and region.
For consumer information about our South Australian road trips, visit southaustralia.com/roadtrips.