A guide to exploring South Australia for the self-drive market

With a surge in popularity for road trip travel among Australians, there is an opportunity for South Australia’s visitor economy to capitalise on this market. 

South Australia is positioned as the perfect place to ‘hit the road’ for an extended road trip – as we encourage longer trips into our state’s regions, entice the day-trip market to stay longer, increase expenditure per travelling consumer and foster cross-regional collaboration. 

There are six road trips which cover all 12 South Australian regions and include a suggested itinerary of things to see and do – and businesses to spend with – along the way.

Read on for information designed for tourism operators to leverage the self-drive market and drive visitors to their business and region. 

For consumer information about our South Australian road trips, visit southaustralia.com/roadtrips.

 


SA road trip itineraries

A tool to promote South Australia as the perfect place for an extended road trip – to encourage longer trips into regions, push day-trippers to stay longer, and increase expenditure per travelling consumer.

CHANNELS

All six South Australian road trips are currently in market, being promoted via various marketing activity, including:

    PRINTED MAPS
    REGIONAL SIGNAGE
    DIGITAL & SOCIAL
    VISITOR INFORMATION CENTRES
    DOMESTIC MARKETING CAMPAIGN

Road trip routes

Follow the Coastal Way road trip through Yorke Peninsula

Road trip around the Yorke Peninsula's sandy playground, along more than 700 kilometres of coastline and discover pristine beaches, secluded hideaways, quirky towns and sprawling national parks on the Coastal Way road trip. 

Download the Coastal Way road trip map for our guide to the best things to see and do through the Yorke Peninsula. 

View our Coastal Way brand style guide

Download map

Feast your way through the Epicurean Way

Let your taste buds lead the way along the Epicurean Way as you sip and dine your way through some of South Australia’s best wineries, restaurants and artisan produce.

Download the Epicurean Way road trip map and take a deliciously decadent drive through the Fleurieu Peninsula, Adelaide Hills, Barossa and Clare Valley. 

View our Epicurean Way brand style guide.

Download map

An epic road trip through the heart of the outback on the Explorer’s Way

The breathtaking scenery of the outback is entwined with the history of South Australia along the Explorer’s Way. 

Download the Explorer’s Way road trip and journey from the famous wine region of the Clare Valley to the vastness of the Flinders Ranges and Outback. 

View our Explorer’s Way brand style guide

Download map

Follow one of the world’s longest rivers on the Mighty Murray Way

From rich Aboriginal culture, to microbreweries and gourmet produce, riverboats and cruises, the Mighty Murray Way extends from the Riverland to the Murray River, Lakes & Coorong. 

Download the Mighty Murray Way road trip map and follow the laid back rhythm of one of the world’s longest rivers. 

View our Mighty Murray Way brand style guide

Download map

Explore Australia’s Seafood Frontier on the Eyre Peninsula

Enjoy some of the freshest and most sumptuous seafood on offer – from the multi-million dollar tuna industry in Port Lincoln to plucking oysters straight from the sea in Coffin Bay. 

Here’s our guide for the best things to see and do in the nation's seafood frontier of the Eyre Peninsula on the Seafood Frontier road trip. 

View our Seafood Frontier brand style guide

Download map

Coast, wilderness and vines of the Southern Ocean Drive

From the land of natural wonders on the Limestone Coast, to the untouched wilderness of Kangaroo Island and the sea and vines of the Fleurieu Peninsula, there’s something to discover around every bend. 

Download the Southern Ocean Drive map to uncover some of Australia’s best wineries, most breathtaking beaches and jaw-dropping geological marvels.

View our Southern Ocean Drive brand style guide

Download map

HOW TO GET INVOLVED

Here's some suggestions on how you can leverage and promote the road trip routes for your business or region:

By stocking and sharing the road trip map/s which are relevant to your business/region, you can entice consumers to your business, encourage them to explore your tourism region, and help increase expenditure per travelling consumer. 

Order printed maps

You can order A4 tear-off maps to stock in your business. 

To place an order, email us at satc.marketing@sa.gov.au.

Order a window sticker

To order a window sticker, get in touch with your Regional Tourism Manager who has stock on-hand or can place an order with us on your behalf.

Include a downloadable version of the maps on your website

Digital PDF versions of our road trip maps are available for download via:

Access the South Australian road trips asset library for a range of assets designed for use in your own marketing, website and social media channels.

Simply register for access to the library by providing an email and creating a password. Access is automated so there will be no delay.

The asset library includes Instagram stories, link ad graphics and carousel tiles for Facebook and websites, email signatures, logos and more.

GIFs can also be used on Instagram stories, see GIF instructions here.

For guidance about how to use the assets, refer to the relevant brand style guidelines:

Whether or not your business is listed on the map, the six South Australian road trips are designed to be an inclusive tool for industry to own.

The maps are a guide only, so as long as your tourism product or location is along the way, you can promote it as being on the route and use the relevant branding.

Ensure your Australian Tourism Data Warehouse (ATDW) listing is up-to-date and promotes your tourism offering to its full potential.

We encourage you to visit the ATDW Support & Marketing Hub which is a hub of rich resources including help sheets, guides and videos to improve and optimise your listings to make them consumer-friendly for the leisure tourism market.

Remember, your ATDW listing is promoted not only on southaustralia.com but on hundreds of other websites that distribute the ATDW content, so help us help you by putting your best digital foot forward.


South Australian road trips – assets library

To support tourism operators to get the most out of South Australia’s road trip itineraries, we've created a library of assets so you can adopt the brand to attract more self-drive visitors to your business and/or region.

Access the SA road trip assets library

Note: Register to gain access using your email address and a unique password. Access is automated so there won't be any delays.


More information

If you are a tourism operator seeking more information about how you can leverage and promote road trips, get in touch with us at:

Campaign and assets/branding information: satc.marketing@sa.gov.au
ATDW listing: onlineservices@sa.gov.au

For consumer information about South Australian road trips, visit:
southaustralia.com/roadtrips