Rise Up for our River
Tourism operators right along the Murray River have been significantly impacted by the once-in-a-century flooding event, with many being closed since late 2022.
A $4.6 million river tourism recovery plan includes the “Rise up for our river” marketing campaign and the River Revival Voucher program.
The campaign showcases iconic river locations, highlights tourism operators along the river and calls on South Australians to throw their support – and dollars – to impacted river communities. It is being launched state-wide across TV, print and outdoor, as well as digital and social media, with a TVC to run from mid-March.
You can also find the River Regions - their accommodation, tours and experiences - highlighted on our dedicated campaign page.
Prior to the flooding event in late December 2022, tourism in the two regions was worth a combined $436 million and directly employing 2,800 people across both the Riverland and Murray River, Lakes & Coorong.