Rise Up for our River
A $4.6 million river tourism recovery plan helped support Murray River operators impacted by the once-in-a-century flooding event in 2022-23. It included the “Rise Up for Our River” marketing campaign and the River Revival Voucher program.
The campaign showcased iconic river locations, highlights tourism operators along the river and called on South Australians to throw their support – and dollars – to impacted river communities. It was launched state-wide across TV, print and outdoor, as well as digital and social media.
You can find the Murray River regions - their accommodation, tours and experiences - highlighted on our dedicated campaign page.
RIVER REVIVAL VOUCHERS
The River Revival Voucher program pumped $12.4 million into South Australia’s Murray River regions, driving recovery for businesses and communities hit hard by the once-in-a-century flooding event last summer.
Vouchers used in the Riverland and Murray River, Lakes & Coorong regions, included:
- $100 Experience vouchers
- $100 Accommodation vouchers for a minimum one-night stay
- $200 Accommodation vouchers for a minimum two-night stay
- $750 Houseboats / guided tour vouchers (minimum $1500 spend inclusive of the $750 voucher)
The vouchers were timed and staggered to allow for tourism operators to be ready to welcome the boost in visitation by voucher holders.
