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Industry Resources and Tools

We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators and business and event managers, both new and established. These resources and tools can be downloaded in the section below.

For resources and information related to COVID-19, please refer to our dedicated COVID-19 essential information page. 

You may also wish to refer to the State Government COVID-19 website at covid-19.sa.gov.au/recovery, which contains important information for all South Australians.

ATE18
South Australian operators attending Australian Tourism Exchange 2018

What's New?

Check out the latest tools and resources that we have on offer

This style guide is the DNA of our visual identity, defining the look and feel of the SATC while creating consistent, on-brand content.

We've also developed a photography checklist for operators which is a great resource for planning shoots, negotiating terms and briefing a photographer.

WOMADelaide 2018, Botanic Park, Adelaide Image Credit: Grant Hancock
WOMADelaide 2018, Botanic Park, Adelaide Image Credit: Grant Hancock
The South Australian Tourism Commission (SATC), in partnership with Telstra, will be rolling out free connectivity at some of South Australia’s most iconic and remote locations through Telstra Air - Australia’s largest Wi-Fi network.

The SA Tourism Free Wi-Fi Network will enable visitors to connect when in range to the nearest hotspot with access to unlimited data for one hour per day using their smart phone, mobile device or laptop.

In total, there will be 60 hotspots installed. For more information, download our fact sheet.
Middle River, Kangaroo Island
Middle River, Kangaroo Island

Social media is a very powerful and inexpensive medium to promote your business. Social media influencers can help market your brand to a new audience – a targeted audience that is relevant to your business. Influencers can help with your brand awareness, convert new customers, provide you with copyright free content to use, help launch a campaign, or even take over your social media platforms for a period of time.

Find out more about social media influencers and how your tourism business could benefit in our Working with Influencers fact sheet. 

Surfing, Pondalowie Bay, Yorke Peninsula
Pondalowie Bay, Yorke Peninsula

For Tourism Operators and Businesses

For Event Organisers

Useful links

Industry Resources and Tools

Access our full range of resources and tools such as fact sheets, guides and more.

  • Leveraging SATC's domestic marketing activities

    One of the key functions of the SATC is to market South Australia as a desirable tourism destination. Find out how to leverage the SATC's domestic marketing activities.

    (0.16 MB)

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  • Online bookings and channel management

    Customers want, and often expect, instant and online booking functionality.

    (0.11 MB)

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  • Photography Checklist for Operators

    This checklist will help you plan a photography shoot, negotiate terms and brief a photographer on your project.

    (0.75 MB)

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  • SATC Brand Style Guide

    This style guide is the DNA of our visual identity, defining the look and feel of the SATC while creating consistent, on-brand content.

    (5.78 MB)

    download view
  • Working with Influencers

    Social media influencers can help market your brand to a new audience

    (0.88 MB)

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  • Cruise Line Alcohol Policies

    This document outlines the alcohol policies of cruise lines that call into Port Adelaide to clarify what can and cannot be taken on board.

    (0.55 MB)

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  • Working with the SATC

    There are many ways you can connect with us to grow your tourism business

    (0.12 MB)

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  • Getting Started in Tourism

    A business checklist for anyone starting a new tourism business

    (0.10 MB)

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  • Create an Effective Tourism Package

    Create an effective tourism package using this step-by-step guide

    (0.11 MB)

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  • What is Commission?

    This document outlines the importance of paying commission on sales

    (0.17 MB)

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  • Rate sheet example - accommodation

    Develop your own accommodation rate sheet using this template

    (0.10 MB)

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  • Rate sheet example - attractions

    Develop your own attractions rate sheet using this template

    (0.10 MB)

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  • Rate Sheet Example - Tours

    Develop your own tour rate sheet using this template

    (0.10 MB)

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  • Interactive Pricing Calculator

    Calculate the market or gross price of your tourism product using this interactive tool

    (0.17 MB)

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  • Working with Distribution Partners

    Learn how to sell your tourism product to both domestic and international customers through the travel distribution system.

    (0.21 MB)

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  • Grant Writing Tips

    Prepare an expression of interest or grant application for Federal and State funding programs

    (0.26 MB)

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  • Attracting cruise shore excursions

    Use this checklist to find out what you need to do to be involved in a cruise shore excursion program

    (0.10 MB)

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  • The Tourism Export Toolkit

    An introductory guide to inbound tourism in Australia

    (3.65 MB)

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