The South Australian Visitor Economy

Results: for year end March 2026

Released: June 2026

This fact sheet provides a snapshot of the South Australian Visitor Economy.

Top points from the report:

  • Total South Australian visitor expenditure for the year ending March 2026, combining International and Domestic expenditure, came to $11.5 billion, up 5 per cent on the year-ending March 2025.
  • International expenditure grew by 16 per cent, reaching $1.7 billion.
  • Interstate overnight spend was $2.7 billion, intrastate spend $4.0 billion and Day Trip spend $3.1 billion.

STATE TOURISM SATELLITE ACCOUNTS

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism. 

Top points from the report

  • The strong post COVID recovery seen in 2022-23 has now slowed in the latest results of the 2023-24 State Tourism Satellite Account.
  • The slowdown in 2023-24 has been due to challenging economic conditions and the rising cost of living pressures faced by travellers.
  • In 2023-24 there were 41,600 direct tourism jobs in South Australia. This was a decline of 1,000 jobs compared to the previous period, however up 3,000 (from 38,600) jobs since the pre-COVID period.
  • In 2023-24 there were an additional 29,900 people indirectly employed in tourism, bringing the total number of people employed in tourism to 71,500.
  • Tourism contributed $4.4 billion to Gross State Product in 2023-24. This was a 1.4 per cent increase compared to 2022-23.
  • In 2023-24 tourism directly contributed $3.8 billion in Gross Value Added (GVA) and an additional $4.1 billion in indirect GVA. Direct GVA increased 2.8 per cent from 2022-23. 

Other page of interest

TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide
TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

State Tourism Satellite Account SNAPSHOT

SUMMARY: Results for 2023-24
Released: April 2025

State Tourism Satellite Account Summary Report

SUMMARY: Results for 2023-24
Released: April 2025

  • What are the strategies for growing tourism in South Australia? Strategic Plans
  • How many international travellers visit South Australia, where do they come from and how much do they spend? International Performance
  • How many Australians visit South Australia, where do they come from and how much do they spend? Domestic Performance

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

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Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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