South Australian Regional Visitor Strategy 2025
South Australia’s tourism regions have a bold plan to grow the state’s regional visitor expenditure to $4.0 Billion by 2025.
The South Australian Regional Visitor Strategy 2025 (released March 2021) outlines priority action areas set by the state’s 11 tourism regions after extensive consultation involving more than 800 stakeholders.
More than 48 per cent of South Australia’s total visitor expenditure is spent in regions, up from 44 per cent at the end of 2019 – pre bushfires, drought and COVID-19.
As the industry navigates through the challenges of a global pandemic, the strategy sets an ambitious target to keep the regional tourism momentum going and keep the industry strong for the more than 24,000 South Australians it employs.
The 2025 RVS builds on the success of the 2020 strategy (the first of its kind), which saw the then regional tourism target of $3.55 billion by December 2020 met and exceeded more than one year early.
Initiated by regional tourism organisations through the Regional Tourism Chairs Forum and led by Helen Edwards as Chair of the Regional Visitor Strategy steering committee, the strategy is a collaboration involving stakeholders from tourism operators to Local Government Association of South Australia, Regional Development Australia South Australia, Tourism Industry Council SA, and the South Australian Tourism Commission. It is a strategy developed by the regions, for the regions.
The 2025 RVS outlines eight strategic pillars that apply across regions, critical to the success of SA’s visitor economy. Each of the 11 tourism regions has a set of regional response priorities which serve as an action plan for the RVS steering committee to work with regional tourism organisations, local councils and key stakeholders to drive outcomes.
STRATEGY: South Australian Regional Visitor Strategy 2025 (released March 2021)
STRATEGY: South Australian Regional Visitor Strategy 2020 (released May 2018)