A refreshed South Australia Tourism Plan 2030 reaffirms an ambitious goal to grow the State’s visitor economy to $12.8 billion and support a further 4,400 jobs by 2030.
The Plan targets 20,200 weekly international airline seats by 2030, an increase of 6,300 – equivalent to 327,600 seats annually.
The Plan also includes an ambition for the State to be a national leader in sustainable and inclusive tourism – with a series of pilot initiatives to be developed in 2025.
Developed with input from more than 400 industry stakeholders across all 12 tourism regions, the Plan maps out a way forward for the industry, including leveraging the new State tourism brand and campaign Celebrate the Simple Pleasures.
To find out how we are tracking against our 2030 targets, you can read our latest Annual Report.
Released: June, 2025
A refreshed South Australia Tourism Plan 2030 reaffirms an ambitious goal to grow the State’s visitor economy to $12.8 billion and support a further 4,400 jobs by 2030.
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South Australia’s tourism regions have a bold plan to grow the state’s regional visitor expenditure to $4.0 Billion by 2025.
The 2025 RVS outlines eight strategic pillars that apply across regions, critical to the success of SA’s visitor economy. Each of the 11 tourism regions has a set of regional response priorities which serve as an action plan for the RVS steering committee to work with regional tourism organisations, local councils and key stakeholders to drive outcomes.
The South Australian Tourism Commission (SATC) Sustainability Roadmap aims to consolidate actions to be delivered by the agency to support sustainable tourism development in the State. This document outlines influencing external factors, and highlights the SATC’s approach, goals and measurable actions to continue this important work.
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Worth a record $1.2 billion pre-COVID, the loss of international tourists for nearly two years was felt keenly across our sector. This plan identifies the key global markets the SATC will focus on and the marketing activities to be undertaken to attract international visitors, particularly the High Value Traveller and Working Holiday Makers.
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Released: 2021
Aboriginal tourism involves a range of experiences such as song, music, dance, storytelling, art, accommodation, guided tours, sites, artefacts and culturally enriched hospitality. We are committed to supporting Aboriginal tourism through a cooperative approach.
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The South Australian Agritourism Sector Plan 2025 sets a bold vision for South Australia to become a world-leading Agritourism destination through leveraging the state’s global reputation for Wine Tourism and establishing new demand driving on-farm tourism products and experiences focused around food, craft and produce.
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Released: 2021
To guide our work in growing Wellness Tourism in this state, we have developed a Wellness Tourism Action Plan 2025 which outlines our vision for our state to be a world-leading wellness tourism destination and the areas we will focus on to make this a reality.
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Released: 2021
To ensure the vibrancy of our arts and culture, the SATC and Arts South Australia developed the Arts and Cultural Tourism Strategy through a joint initiative. The strategy aims to grow the sector in South Australia through increased expenditure on our Arts and Cultural experiences.
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Released: 2023
The Recreational Fishing Tourism Strategy 2030 aims to grow recreational fishing tourism in South Australia to $468 million by 2030. It sets a vision to create a thriving and sustainable recreational fishing tourism sector by attracting high-yield fishers from interstate and overseas, while encouraging local fishers to see more of their own backyard.
DownloadFor more information about our tourism sectors such as Cruise, Agritourism, and Aboriginal tourism, refer to our Industry Resources and Tools.
