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The Next South Australian Tourism Plan

Final plan in development

Thank you to all who have provided feedback into the draft plan. We are now working through the submissions and comments and are developing the final plan.

After six months of consultation and input from almost 700 stakeholders from across the South Australian tourism industry, the draft South Australian Visitor Economy Sector Plan 2030 was published for review between 28 February and 3 April 2019. While consultation has closed, a copy can still be downloaded below and a summary infographic can be viewed here.

The story so far

The South Australian Tourism Plan 2020 was published in 2014 after extensive consultation with over 400 members of the tourism industry. At the time the South Australian Visitor Economy was worth $5.1 billion, and the plan set an ambitious target of reaching $8.0 billion by December 2020.

Since then, growth has been substantial. Latest visitor results show the visitor economy is now worth $6.9 billion, up 36 per cent in only five years and on track to achieve the $8.0 billion.

With 2020 fast approaching, the SATC has developed the draft South Australian tourism plan, setting the vision for the industry through to 2030. As with the previous plan, the new plan has been developed with extensive industry consultation, involving almost 700 people. The aim is to identify the areas that will genuinely make a difference and maximise the effectiveness of our collective efforts. A summary of the background and proposed target for 2030 can be found here.

Click here to view an infographic highlighting the key themes of the Tourism 2030 Plan.

Elder Camp, Flinders Ranges and Outback
Elder Camp, Flinders Ranges and Outback


Primary consultation has now finished. The consultation process ran over five months and saw over 500 people take part in 16 workshops and various meetings. Almost 200 survey responses were also received. Many thanks to all who generously provided their time and insights.

Please see below the details of the regional consultations that occurred from October 2018 to January 2019:
 Murray River Lakes & Coorong (Murray Bridge) 
 Workshop Presentation
25 Oct

 Barossa (Angaston)
 Workshop Presentation                                          
25 Oct

 Eyre Peninsula (Ceduna)
 Workshop Presentation                                   
31 Oct


 Eyre Peninsula (Whyalla)   
 Workshop Presentation                               
1 Nov


 Eyre Peninsula (Port Lincoln)
 Workshop Presentation                              
2 Nov 


 Clare (Burra)
 Workshop Presentation
15 Nov


 Yorke Peninsula (Kadina) 
 Workshop Presentation                                   
15 Nov


 Adelaide Hills (Hahndorf)
 Workshop Presentation                                    
26 Nov


 Fleurieu Peninsula (Victor Harbor) 
 Workshop Presentation                                    
26 Nov 


 Kangaroo Island (Kingscote)     
 Workshop Presentation                         
27 Nov


 Riverland (Berri)     
 Workshop Presentation                                         
28 Nov

 Limestone Coast (Naracoorte)
 Workshop Presentation                            
29 Nov
 Limestone Coast (Mt Gambier)     
 Workshop Presentation                     
30 Nov

 Adelaide (Adelaide) 
 Workshop Presentation                                            
3 Dec


 Flinders Ranges & Outback (Coober Pedy)     
 Workshop Presentation    
6 Dec 

16  Flinders Ranges & Outback (Port Augusta)
Workshop Presentation           
30 Jan

Key milestones

The key milestones for the plan are as follows:

Further meetings and evaluation of survey input.
Development of Draft Plan.
The SATC Board continues to monitor progress.

The SATC Board endorses the Draft Plan.

The Draft Plan is published for further industry input.
The Plan will be available for comment for at least three weeks.


The Plan is updated based on written submissions and approval is sought from the SATC Board and Minister for Tourism

Publication of South Australian Tourism Plan 2030.

Should you have any questions about the Plan please contact Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or

Related documents

Please see the related items that are available for viewing or download.

  • Infographic

    This infographic highlights the key themes of the South Australian Visitor Economy Sector Plan 2030.

    (0.20 MB)

    download view

    This document outlines the vision for visitor economy in South Australia through to 2030.

    (3.36 MB)

    download view