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The South Australian Visitor Economy Sector Plan 2030

Plan now available

In August 2019, the SATC launched the South Australian Visitor Economy Sector Plan 2030.

This plan sets a bold ambition to grow our visitor economy to $12.8 billion by 2030 and generate an additional 16,000 jobs.

To grow our industry to new heights and achieve our 2030 targets we will focus on six priority areas: Marketing, Experience & Supply Development, Collaboration, Industry Capability, Leisure & Business Events and Promoting the Value of Tourism.

This plan has been developed with extensive consultation across industry and government. Almost 700 stakeholders had their say in the development of the plan which saw us travel 5,000 kilometres to conduct 37 hours of workshops at 16 locations across the state.

The story so far

The South Australian Tourism Plan 2020 was published in 2014 after extensive consultation with over 400 members of the tourism industry. At the time the South Australian Visitor Economy was worth $5.1 billion, and the plan set an ambitious target of reaching $8 billion by December 2020.

With 2020 fast approaching, the SATC has developed the South Australian Visitor Economy Sector Plan, setting the vision for the industry through to 2030. As with the previous plan, the new plan has been developed for industry, by industry.

Pure Coffin Bay Oysters, Eyre Peninsula CREDIT: Duy Dash
Pure Coffin Bay Oysters, Eyre Peninsula CREDIT: Duy Dash


The consultation process to develop the plan ran over five months and saw over 500 people take part in 16 workshops and various meetings, in addition to almost 200 survey responses. From this substantial amount of feedback, a Draft Plan was produced which was available on this webpage throughout March 2019. 60 people or organisations provided feedback into the Draft Plan.

As a result, we have a strong plan that is representative of the broad range of stakeholders that make up the Visitor Economy and sets a clear vision for growth in the coming decade.

Please see below the details of the regional consultations that occurred from October 2018 to January 2019:
 Murray River Lakes & Coorong (Murray Bridge) 
 Workshop Presentation
25 Oct

 Barossa (Angaston)
 Workshop Presentation                                          
25 Oct

 Eyre Peninsula (Ceduna)
 Workshop Presentation                                   
31 Oct


 Eyre Peninsula (Whyalla)   
 Workshop Presentation                               
1 Nov


 Eyre Peninsula (Port Lincoln)
 Workshop Presentation                              
2 Nov 


 Clare (Burra)
 Workshop Presentation
15 Nov


 Yorke Peninsula (Kadina) 
 Workshop Presentation                                   
15 Nov


 Adelaide Hills (Hahndorf)
 Workshop Presentation                                    
26 Nov


 Fleurieu Peninsula (Victor Harbor) 
 Workshop Presentation                                    
26 Nov 


 Kangaroo Island (Kingscote)     
 Workshop Presentation                         
27 Nov


 Riverland (Berri)     
 Workshop Presentation                                         
28 Nov

 Limestone Coast (Naracoorte)
 Workshop Presentation                            
29 Nov
 Limestone Coast (Mt Gambier)     
 Workshop Presentation                     
30 Nov

 Adelaide (Adelaide) 
 Workshop Presentation                                            
3 Dec


 Flinders Ranges & Outback (Coober Pedy)     
 Workshop Presentation    
6 Dec 

16  Flinders Ranges & Outback (Port Augusta)
Workshop Presentation           
30 Jan

Should you have any questions about the plan please contact Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or

snapshot: see downloads available below


    STRATEGY: Focus: This document outlines the vision for the visitor economy in South Australia through to 2030 - Released: 2019

    (9.80 MB)

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  • Infographic: South Australian Visitor Economy Sector Plan 2030

    This infographic highlights the key themes of the South Australian Visitor Economy Sector Plan 2030.

    (0.80 MB)

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  • South Australian Tourism Plan 2020

    STRATEGY: Focus: South Australian tourism industry - Released: 2014

    (3.12 MB)

    download view