Skip to content

The Next South Australian Tourism Plan

The story so far

The South Australian Tourism Plan 2020 was published in 2014 after extensive consultation with over 400 members of the tourism industry. At the time the South Australian Visitor Economy was worth $5.1 billion, and the plan set an ambitious target of reaching $8.0 billion by December 2020.

Since then, growth has been substantial. Latest visitor results show the visitor economy is now worth $6.7 billion, up over 30 per cent in only 4 years and on track to achieve the $8.0 billion.

With 2020 fast approaching, the SATC has commenced planning for the next South Australian Tourism Plan. This will set the vision for the South Australian visitor economy through to the year 2030. As with the previous plan, the new Plan will be developed with extensive industry consultation. The aim is to identify the areas that will genuinely make a difference and maximise the effectiveness of our collective efforts. A summary of the background and proposed target for 2030 can be found here.

A summary White Paper is now available. This document outlines the potential growth to the visitor economy in South Australia through to 2030 and also summarises key themes discussed in 16 workshops held across the state. A full Draft Plan will be available in March 2019 for more formal feedback. 

Click here to see the summary White Paper. 

Click here to view an infographic highlighting the key themes of the Tourism 2030 Plan.

Elder Camp, Flinders Ranges and Outback
Elder Camp, Flinders Ranges and Outback


Initial consultation has now finished. The consultation process ran over three months and saw over 500 people take part in 16 workshops and various meetings. Many thanks to all who generously provided their time and insights.

The Draft South Australian Tourism Plan 2030 is now being prepared based on this information. The Draft Plan will be published to this page in early March 2019 and we encourage stakeholders in the Visitor Economy to provide their feedback.

Please see below the details of the regional consultations that occurred from October 2018 to January 2019:
 Murray River Lakes & Coorong (Murray Bridge) 
 Workshop Presentation
25 Oct

 Barossa (Angaston)
 Workshop Presentation                                          
25 Oct

 Eyre Peninsula (Ceduna)
 Workshop Presentation                                   
31 Oct


 Eyre Peninsula (Whyalla)   
 Workshop Presentation                               
1 Nov


 Eyre Peninsula (Port Lincoln)
 Workshop Presentation                              
2 Nov 


 Clare (Burra)
 Workshop Presentation
15 Nov


 Yorke Peninsula (Kadina) 
 Workshop Presentation                                   
15 Nov


 Adelaide Hills (Hahndorf)
 Workshop Presentation                                    
26 Nov


 Fleurieu Peninsula (Victor Harbor) 
 Workshop Presentation                                    
26 Nov 


 Kangaroo Island (Kingscote)     
 Workshop Presentation                         
27 Nov


 Riverland (Berri)     
 Workshop Presentation                                         
28 Nov

 Limestone Coast (Naracoorte)
 Workshop Presentation                            
29 Nov
 Limestone Coast (Mt Gambier)     
 Workshop Presentation                     
30 Nov

 Adelaide (Adelaide) 
 Workshop Presentation                                            
3 Dec


 Flinders Ranges & Outback (Coober Pedy)     
 Workshop Presentation    
6 Dec 

16  Flinders Ranges & Outback (Port Augusta)
Workshop Presentation           
30 Jan

Key milestones

The key milestones for the plan are as follows:

Further meetings and evaluation of survey input.
Development of Draft Plan.
The SATC Board continues to monitor progress.

The SATC Board endorses the Draft Plan.

The Draft Plan is published for further industry input.
The Plan will be available for comment for at least three weeks.


The Plan is updated based on written submissions and approval is sought from the SATC Board and Minister for Tourism

Publication of South Australian Tourism Plan 2030.

Should you have any questions about the Plan please contact Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or

Related documents

Please see the related items that are available for viewing or download.

  • SA Tourism 2030 Plan Infographic

    This infographic highlights the key themes of the South Australian Tourism 2030 Plan.

    (0.16 MB)

    download view
  • SA Tourism Plan 2030 White Paper

    This document outlines the potential growth to the visitor economy in South Australia through to 2030.

    (11.30 MB)

    download view