Our corporate plan outlines our role in driving tourism growth overall. We have also developed a range of action plans to guide our work in growing key development priority areas including Aboriginal and Wellness Tourism.
Corporate Plan
SATC Corporate Plan 2021-2023
Focus: South Australian tourism industry
Released: 2020
Released: 2020
Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2030 and describes the practical actions of the SATC to achieve the vision in the plan.
We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 16,000 additional jobs.
Action Plans
South Australian Tourism Commission International Tourism Strategy 2025
Focus: International Tourism in South Australia
Released: 2022
International visitation is a vital component of South Australia’s visitor economy. Worth a record $1.2 billion pre-COVID, the loss of international tourists for nearly two years was felt keenly across our sector.
The SATC has set a challenging target: reclaim South Australia's once $1.2 billion international market by December 2025.
This plan identifies the key global markets the SATC will focus on and the marketing activities to be undertaken to attract international visitors, particularly the High Value Traveller and Working Holiday Makers.
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South Australian Tourism Commission Aboriginal Tourism Action Plan 2025
Focus: Aboriginal Tourism in South Australia
Released: 2021
We are committed to supporting Aboriginal and Torres Strait Islander tourism through a cooperative approach. The South Australian Visitor Economy Sector Plan 2030 and Regional Visitor Strategy 2025 identify Aboriginal and Torres Strait Islander cultural tourism as an important sector that contributes to our state’s economy.
To guide our work in growing Aboriginal Tourism, we have developed the Aboriginal Tourism Action Plan 2025 to ensure our state is considered by consumers as a destination rich in Aboriginal culture and history, and that we have quality tourism products that deliver these experiences to visitors.
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Aboriginal Tourism Fact Sheet
This fact sheet provides further information and key stakeholder contacts for tourism operators currently working in, or interested in working in Aboriginal Tourism.
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Fishing Tourism Fact Sheet
This fact sheet provides further information and key stakeholder contacts for tourism and charter boat operators currently working in, or interested in working in, the Fishing Tourism space.
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South Australian Tourism Commission Wellness Tourism Action Plan 2025
Focus: Growing Wellness Tourism in South Australia
Released: 2021
Wellness Tourism has real growth potential for South Australia. It is identified in the Regional Visitor Strategy 2025 as a regional experience development priority.
To guide our work in growing Wellness Tourism in this state, we have developed a Wellness Tourism Action Plan 2025 which outlines our vision for our state to be a world-leading wellness tourism destination and the areas we will focus on to make this a reality.
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Wellness Tourism Fact Sheet
This fact sheet provides further information and key stakeholder contacts to operators who are interested in working in the Wellness Tourism space.
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