South Australia Tourism Plan 2030
A refreshed South Australia Tourism Plan 2030 reaffirms an ambitious goal to grow the State’s visitor economy to $14 billion and support a further 4,400 jobs by 2030.
The Plan targets 20,200 weekly international airline seats by 2030, an increase of 5,400 – equivalent to an additional 280,800 seats annually.
The Plan also includes an ambition for the State to be a national leader in sustainable and inclusive tourism – with a series of pilot initiatives to be developed in 2025.
Developed with input from more than 400 industry stakeholders across all 12 tourism regions, the Plan maps out a way forward for the industry, including leveraging the new State tourism brand and campaign Celebrate the Simple Pleasures.
To find out how we are tracking against our 2030 targets, you can read our latest Annual Report.
Note: In August 2026, the visitor economy targets set in the Plan were updated - including the 2030 target of $14.0 billion, replacing the $12.8 billion target. This was due to Tourism Research Australia’s improved data collection methodology. More on the revised data methodology can be found here.
South Australia Tourism Plan 2030
Released: June, 2025
A refreshed South Australia Tourism Plan 2030 reaffirms an ambitious goal to grow the State’s visitor economy to $14 billion and support a further 4,400 jobs by 2030.
DownloadSATC Sector Plans
SATC Sustainability Roadmap
The South Australian Tourism Commission (SATC) Sustainability Roadmap aims to consolidate actions to be delivered by the agency to support sustainable tourism development in the State. This document outlines influencing external factors, and highlights the SATC’s approach, goals and measurable actions to continue this important work.
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SA International Tourism Strategy 2025
Worth a record $1.2 billion pre-COVID, the loss of international tourists for nearly two years was felt keenly across our sector. This plan identifies the key global markets the SATC will focus on and the marketing activities to be undertaken to attract international visitors, particularly the High Value Traveller and Working Holiday Makers.
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South Australian Tourism Commission Aboriginal Tourism Action Plan 2025
Released: 2021
Aboriginal tourism involves a range of experiences such as song, music, dance, storytelling, art, accommodation, guided tours, sites, artefacts and culturally enriched hospitality. We are committed to supporting Aboriginal tourism through a cooperative approach.
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South Australian Agritourism Sector Plan 2025
The South Australian Agritourism Sector Plan 2025 sets a bold vision for South Australia to become a world-leading Agritourism destination through leveraging the state’s global reputation for Wine Tourism and establishing new demand driving on-farm tourism products and experiences focused around food, craft and produce.
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South Australian Tourism Commission Wellness Tourism Action Plan 2025
Released: 2021
To guide our work in growing Wellness Tourism in this state, we have developed a Wellness Tourism Action Plan 2025 which outlines our vision for our state to be a world-leading wellness tourism destination and the areas we will focus on to make this a reality.
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South Australian Arts and Cultural Tourism Strategy 2025
Released: 2021
To ensure the vibrancy of our arts and culture, the SATC and Arts South Australia developed the Arts and Cultural Tourism Strategy through a joint initiative. The strategy aims to grow the sector in South Australia through increased expenditure on our Arts and Cultural experiences.
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Recreational Fishing Tourism Strategy 2030
Released: 2023
The Recreational Fishing Tourism Strategy 2030 aims to grow recreational fishing tourism in South Australia to $468 million by 2030. It sets a vision to create a thriving and sustainable recreational fishing tourism sector by attracting high-yield fishers from interstate and overseas, while encouraging local fishers to see more of their own backyard.
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For more information about our tourism sectors such as Cruise, Agritourism, and Aboriginal tourism, refer to our Industry Resources and Tools.
