Corporate Plan

Kangaluna Camp, Eyre Peninsula

SATC Corporate Plan 2021-2023

Focus: South Australian tourism industry
Released: 2020

Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2030 and describes the practical actions of the SATC to achieve the vision in the plan.

We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 16,000 additional jobs.


Action Plan

Coward Springs Campground, Flinders Ranges & Outback

South Australian Tourism Commission Wellness Tourism Action Plan 2025

Focus: Growing Wellness Tourism in South Australia
Released: 2021

Wellness Tourism has real growth potential for South Australia. It is identified in the Regional Visitor Strategy 2025 as a regional experience development priority.

To guide our work in growing Wellness Tourism in this state, we have developed a Wellness Tourism Action Plan 2025 which outlines our vision for our state to be a world-leading wellness tourism destination and the areas we will focus on to make this a reality.

Jurlique Farms, Adelaide Hills

Wellness Tourism Fact Sheet

This fact sheet provides further information to operators who are interested in working in the Wellness Tourism space.


South Australian Tourism Commission Cruise Ship Action Plan 2025

Focus: Cruise Ship Industry in South Australia
Released: 2021

We have developed the South Australian Tourism Commission Cruise Ship Action Plan 2025 to ensure our state continues to be a national leader and safe destination of choice by visiting domestic and international cruise lines.

To achieve this goal, the action plan identifies priority action areas to address over the coming five years and provides the South Australian Government, key industry stakeholders and regional partners with clear direction.

To find out more about our state’s 2021-22 cruise season, click here.