01 Apr 2021

Operators invited to voucher program, Adelaide to host 2023 FIFA Women's World Cup, Rex expands network & more…

Hosted tour and experience operators across South Australia have this week been invited to register an Expression of Interest to participate in our third round of travel vouchers, the Great State Experiences Vouchers.

The invitation was sent to more than 500 South Australian operators, as well as to regional tourism organisations and key industry partners to share with their networks.

The Great State Experiences Voucher program follows the successful first two rounds of the voucher program, which injected more than $32 million into the state’s visitor economy.

This third round aims to further stimulate visitor expenditure, targeted to the hosted tour and experiences sector, which has been hit hard by the downturn in international and interstate visitation. 

I urge operators of hosted tours and experiences across SA to consider participation in the program.

To register your Expression of Interest, review the eligibility criteria and submit an EOI using the online form at the application portal. For more information, including operator FAQs, see: tourism.sa.gov.au/support/great-state-voucher.

In more good news for our industry, yesterday the SATC joined Rex, Adelaide Airport and the State Government, in welcoming the arrival of the first Melbourne-Adelaide Rex jet flight – as part of the airline’s expansion into the domestic market.

The inaugural Boeing 737-800NG flight – a full flight – marked a new era for the key interstate route, adding an extra 250,000 seats from our largest interstate market each year.

It was great to be at the airport to mark the occasion. For details, see the media release.

Today, we woke to the news that Adelaide will be a host city for the 2023 FIFA Women's World Cup. South Australia has a proven track record of delivering first-class major events, and with this news, we will deliver another world-class event, and showcase our state to a global audience of more than one billion – that is sensational for tourism and business in SA.

As we head into the Easter weekend, I wish operators a safe and prosperous holiday period. We're hearing that forward bookings through Easter, the upcoming school holidays and the Anzac Day long weekend are strong, and this is encouraging news on the back of a successful festival season.

We aim to keep this momentum going with the third round of our voucher program, as consumers booking tours and experiences will be encouraged to book an overnight stay and make a local holiday out of it.

Rodney Harrex
Chief Executive


SA scores as a 2023 FIFA World Cup host city

South Australia is set to return to the football world stage with news that Adelaide has been selected as a host city for the 2023 FIFA Women’s World Cup. With a global television audience of more than one billion people, it presents a massive opportunity to showcase SA as a world-class destination for events and tourism. The event will see 32 nations playing 64 matches over some 30 days. Details on the allocation of matches across the two host countries to follow. 

Vote now for SA's Top Tourism Town

TiCSA is on the search to find South Australia's Top Tourism Town – and voting is now open to the public. 

There are 32 towns listed as finalists, from Aldinga to Andamooka and Mount Gambier to Penneshaw. A family getaway is up for grabs for those who vote. Voting closes Friday 23 April 2021. More information: bit.ly/satoptown.

Further your marketing reach to better promote your business

An excellent planning tool for South Australian tourism operators looking to take advantage of the SATC's marketing activity – the SATC's campaign calendar for national marketing activity is now available at tourism.sa.gov.au.

Use the campaign calendar to identify any campaign partners that are relevant to your business, and contact them directly to discuss your marketing and awareness activities and leverage the campaign reach.

Any questions about how to make the most of this tool, please email the SATC at [email protected].

Regional Development Australia workshop starting a small business

Learn the critical areas of starting a successful small business in a two-hour workshop, being offered by Regional Development Australia – Adelaide Hills, Fleurieu & Kangaroo Island. 

The workshop is aimed at online or bricks and mortar, retail or professional services, self-employed or any other type of business. In the workshop you will: establish the feasibility of your business idea, learn the rules and regulations of starting a business, understand cash-flow, finance, marketing, and more. Register via the links below:

Fleurieu workshop: Wednesday 7 April – 10am-12pm

Kangaroo Island workshop: Monday 12 April – 10.30am-12.30pm

Adelaide Hills workshop: Tuesday 13 April – 10am-12pm. 

Don't let fruit fly hop around this Easter

Help protect South Australia from fruit fly this Easter and school holiday travel period, when you're moving about our state.

If you are travelling in or to South Australia, leave your fruit and vegetables at home and buy when you arrive at your destination. Supporting local growers and sellers will help protect the thousands of jobs and hundreds of businesses currently at risk from fruit fly. 

Visit fruitfly.sa.gov.au for more information.


View the Industry Update – 1 April 2021.