New program turning innovative tourism ideas into reality
An exciting new program, developed by the South Australian Tourism Commission, will support local tourism operators to develop and sell their new and innovative product or experience idea.
Designed to provide tourism businesses with the tools they need to deliver world-class tourism offerings, the Experience Development Program will support up to 20 operators across the state. Two people per participating business can take part.
The new pilot program will commence in May, with tourism operators invited to participate via an expression of interest process which will open from 2-15 April.
The program will consist of three modules:
- Developing your tourism product
- Selling your product
- Perfecting your pitch
Participating businesses will also be required to complete around 10 hours of work outside of the SATC-led sessions, to further refine their tourism experiences.
By the end of the program, tourism businesses will have a fully developed new experience concept and a clear understanding of how to develop an experience and market and sell it through the tourism trade distribution system.
The program is open to both new and established tourism businesses with a new and innovative product or experience idea. Think sensory food and drink tasting experiences, on-farm paddock to plate experiences or Aboriginal food foraging and cultural tours.
For further information, including eligibility criteria and how to respond to the expression of interest, visit: Experience Development Program.
