05 Aug 2021

New events as part of Bloom | Victoria to enter sixth lockdown

SATC CE Rodney Harrex at Bloom media launch
SATC CE Rodney Harrex at Bloom media launch

Four new major events and a motorsport event expanded to the city – it’s all part of a new springtime campaign kicking off in South Australia next month.

A major international music festival in the CBD – Harvest Rock – and a festival celebrating the Barossa through distinctive arts performances, food and wine – the Barossa Contemporary – will be among headliners in the annual Bloom program.

I joined the Premier Steven Marshall, Events South Australia executive director Hitaf Rasheed, and organisers of events in the Bloom line-up at a media launch today at Light ADL (pictured). For details of the announcement, see our media release or head to bloomadl.com.au

In addition to the new and expanded events, Bloom will highlight all South Australian events and festivals held from September to November through a dedicated marketing campaign and branding – more events, more often, generating and sustaining jobs right throughout the year.

I encourage organisers of events in SA during spring that are not yet part of Bloom, to register an Expression of Interest to find out how to get involved. Participation in the Bloom calendar requires your event to start between 1 September and 30 November and have an ATDW listing. To register, complete the form.

Unfortunately, it’s not all good news – with Victoria to enter its sixth lockdown from 8pm tonight, for seven days. It is certainly not the news we wanted to hear, and our thoughts are with our friends over the border through this time.

The Victorian lockdown means that the changes announced today after SA’s Transition Committee meeting regarding cross-border travel, are now on hold. SA Police will continue to monitor the situation and all current Cross Border Travel Restrictions will remain in place for Victoria.

Details of current SA border restrictions at: covid-19.sa.gov.au/restrictions-and-responsibilities/travel-restrictions/sa-border-restrictions.

In our state, some local restrictions were eased today, and it was a welcome step forward for businesses to move to 50 per cent density (1 person per 2sqm). For details of COVID-19 restrictions in SA, please refer to covid-19.sa.gov.au.

There’s no doubt the Delta strain continues to present a volatile and challenging situation. It is a reminder that we’re not out of the woods yet.

The SATC is working on further activity which aims to stimulate tourism during this time of uncertainty and I look forward to sharing more with you soon.  

Rodney Harrex
Chief Executive

See the full Industry Update – 5 August 2021 here.