Careers

 About the role

Join our Creative & Content team and lead the strategy, creation and performance of content across South Australia's most influential digital channels. This exciting leadership role is responsible for driving social media, website and email content that inspires visitors, strengthens the South Australia brand, and supports tourism growth across the state.

You'll lead a high-performing content team and work closely with marketing, events, PR and digital specialists to deliver engaging, audience-focused content and campaigns.

Key responsibilities include

• Lead SATC's social media, website and email content strategy to drive destination awareness and visitor engagement.
• Champion a culture of innovation, collaboration and excellence across the content team.
• Deliver compelling, audience-focused content that aligns with marketing campaigns, initiatives and brand objectives.
• Monitor performance and use insights to optimise content, audience growth and engagement.
• Build strong relationships with internal teams, industry partners and external suppliers to deliver effective outcomes.

About you

We're looking for a strategic and creative digital marketing leader who thrives in a fast-paced environment and is passionate about storytelling, audience engagement and showcasing destinations through compelling digital content.

The ideal candidate will have:

• Proven experience leading social media, content or digital marketing functions.
• Strong strategic thinking and an ability to turn insights into effective content approaches.
• Exceptional storytelling, communication and stakeholder management skills.
• Experience leading teams and delivering results in a fast-paced environment.
• A passion for innovation, audience engagement and showcasing South Australia through world-class content.

A full position description can be accessed here.

This position is offered as a full-time 12-month non-executive contract at a classification of ASO7 ($116,089 - $125,490).  

A wide range of employee benefits are available at SATC including:

• Purchased Leave Entitlements
• Opportunity to join a fun and active social club
• Annual Calendar of Wellness events
• Mental Health First Aid Training
• Ongoing Training and Development opportunities
• Annual skin checks and flu vaccinations
• Casual Fridays
• Staff recognition and service awards
• Access to a free and confidential employee assistance program

As an organisation dedicated to reconciliation, involving and engaging with Aboriginal and Torres Strait Islander peoples is essential. We believe that embracing a mix of ideas and experiences drives innovation, challenges assumptions, and helps us create bold solutions for South Australia’s tourism future. That is why, we encourage applications from people of all backgrounds, cultures, and experiences – including Aboriginal and Torres Strait Islander peoples, members of the LGBTIQ+ community, and those living with a disability – to join us in shaping a vibrant and inclusive tourism industry for South Australia.

Applications consisting of a resume and cover letter are to be directed Chris Plummer, Director, Creative & Content at the South Australian Tourism Commission via Seek.

Applications close: 5pm Friday 4 September 2026.

Enquiries can be directed to People and Culture at [email protected]

The South Australian public sector promotes flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.

We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

• Covering letters are kept to a maximum of two pages
• CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the [email protected] inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.