Careers

About us
At the South Australian Tourism Commission (SATC), we’re passionate about South Australia and dedicated to making a positive impact on our tourism sector. We believe travel is about meaningful connections - not transactions - and that people crave experiences that enrich and inspire.

Our team champions the simple pleasures that make our state unique, working together to create authentic, memorable moments for visitors and locals alike. Guided by Aboriginal care for place and community, inspired by regenerative principles, and committed to diversity and belonging, we see tourism as a way to bring people closer - to each other, to our communities, and to the land we love.

At the SATC, you’ll find a team that’s collaborative, creative, and always striving to do things differently. Here, every voice counts and every story matters - you’ll be respected and make a meaningful impact as we celebrate shared values, diverse experiences, and collective success. We’re proud to champion South Australia’s spirit - warm, generous, and down-to-earth - and we’re committed to making our state a place where every visitor feels at home.

About the role
You know that life’s best moments aren’t always the loudest - they’re the ones that linger, the simple pleasures that make every day memorable. If you believe in the power of small joys and want to shape how the world sees South Australia, this is your moment.

As Director, Brand & Domestic Marketing, you’ll be the champion and custodian of South Australia’s newly launched destination brand - a brand built on 'Celebrating the Simple Pleasures' that reflects our philosophy and helps set our State apart. You’ll lead the strategy, vision, and execution of campaigns that invite travellers to slow down, dig deeper, and discover the abundance of experiences waiting here.

This is your chance to take a fresh brand platform and cement it for the future, ensuring every touchpoint radiates warmth, generosity, and authenticity. You’ll work alongside passionate teams, creative partners, and industry leaders, driving innovation and keeping our brand relevant in a fast-changing world.

What you’ll do

• Shape the Brand’s future: Direct the vision, positioning, and medium to long-term strategy for South Australia’s destination brand, ensuring every campaign and partnership reflects our promise of simple pleasures.
• Champion consistency: Safeguard the brand’s integrity across all channels, events, and experiences - making sure our messaging, visual identity, and tone of voice are unmistakably South Australian.
• Lead with heart: Mentor and inspire your team, fostering a culture of collaboration, creativity, and continuous improvement.
• Drive impact: Oversee integrated domestic marketing campaigns, measure performance, and use insights to lift brand awareness and engagement.
• Innovate: Explore new channels, technologies, and creative approaches to keep our brand at the forefront.
• Connect and influence: Build influential relationships with government, media, and tourism partners, advocating for South Australia at every level.

Who you are
You’re a proven brand leader - someone who’s managed the strategy and execution of recognised brands and knows how to turn vision into reality. You thrive on collaboration, bring fresh ideas to the table, and have a knack for distilling complex challenges into simple, effective solutions. You’re resilient, insightful, and passionate about making a difference. You have great love and passion for brand theory, and Byron Sharp, Mark Ritson, Douglas Holt and Andrew Morgan are all household names to you.

You’re an excellent people leader. You know how to inspire, mentor, and develop high-performing teams, fostering a positive and inclusive work culture where creativity and collaboration flourish. You lead by example, championing open communication, continuous learning, and a shared commitment to SATC’s values. You actively welcome and celebrate diversity of thought and cultural identities through ensuring cultural safety, understanding, and recognising that a mix of perspectives drives innovation and breaks down echo chambers. By encouraging different voices and experiences, you create an environment where everyone feels valued, and fresh ideas can thrive.

Stakeholder management is second nature to you. You build and nurture strong relationships with a diverse mix of partners – including government, external agencies, and industry leaders. You’re a skilled communicator and negotiator, able to align interests, advocate for the brand, and drive support for key initiatives.

Your experience includes:

• Leading brand strategy and integrated marketing campaigns from concept to execution.
• Evolving and growing established brands.
• Working with creative agencies and managing stakeholder relationships.
• Using consumer insights and data to guide decisions.
• Communicating with executive leadership and boards.
• Managing large-scale budgets and complex projects.
• Championing diversity, inclusion, and continuous improvement.

Why this role?

You’re stepping into a unique opportunity - to lead a challenger brand with bold ambitions to elevate South Australia as one of Australia’s most appealing leisure destinations. This is a role for someone whose personal ambition matches the brand’s vision, bringing sharp intellect and genuine passion to the challenge. At the heart of this brand, you’ll help redefine what travel means: inviting people to slow down, reconnect, and savour the moments that matter.

As an organisation dedicated to reconciliation, involving and engaging with Aboriginal and Torres Strait Islander peoples is essential. We believe that embracing a mix of ideas and experiences drives innovation, challenges assumptions, and helps us create bold solutions for South Australia’s tourism future. That is why, we encourage applications from people of all backgrounds, cultures, and experiences – including Aboriginal and Torres Strait Islander peoples, members of the LGBTQIA+ community, and those living with a disability – to join us in shaping a vibrant and inclusive tourism industry for South Australia.

If you’re ready to lead, inspire, and invite the world to Celebrate the Simple Pleasures in South Australia, we want to hear from you.

Full position description can be accessed here. 

This position is offered as a 5-year non-executive contract.

Apply now and help shape the future of a new brand with big ambitions.

Applications consisting of a resume and cover letter are to be directed to Erik de Roos, Chief Marketing Officer at the South Australian Tourism Commission via Seek. 

Applications close: 5pm on Friday, 27 February 2026.

Enquiries can be directed to People and Culture on 08 8429 4561.

The South Australian public sector promotes flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.

About us
At the South Australian Tourism Commission (SATC), we’re passionate about South Australia and dedicated to making a positive impact on our tourism sector. We believe travel is about meaningful connections - not transactions - and that people crave experiences that enrich and inspire.

Our team champions the simple pleasures that make our state unique, working together to create authentic, memorable moments for visitors and locals alike. Guided by Aboriginal care for place and community, inspired by regenerative principles, and committed to diversity and belonging, we see tourism as a way to bring people closer - to each other, to our communities, and to the land we love.

At the SATC, you’ll find a team that’s collaborative, creative, and always striving to do things differently. Here, every voice counts and every story matters - you’ll be respected and make a meaningful impact as we celebrate shared values, diverse experiences, and collective success. We’re proud to champion South Australia’s spirit - warm, generous, and down-to-earth - and we’re committed to making our state a place where every visitor feels at home.

About the role
As Director, Creative & Content, you’ll be the driving force of our in-house creative & content team and help direct all creative output across SATC’s portfolio, including both destination and event brands. With a unique opportunity to strengthen our in-house agency model, you’ll champion the creative vision, lead the creative and content team, and set the standard for quality, originality, and creative consistency. You’ll guide the development, execution, and refinement of campaigns that invite travellers to slow down, dig deeper, and discover the abundance of experiences waiting in South Australia.

This isn’t just another creative role. It’s your chance to nurture a collaborative and innovative culture, working alongside passionate teams, external agencies, and industry leaders to deliver disruptive, globally competitive marketing ideas that elevate South Australia’s profile.

What you’ll do

• Shape creative vision: Help develop and articulate the creative direction for all SATC brand and campaign initiatives, ensuring alignment with organisational objectives and brand guidelines.
• Champion creative excellence: Lead, inspire, and mentor your team, fostering a collaborative environment that encourages best-practice ideation and creative problem-solving.
• Drive innovation: Oversee the end-to-end creative process, from concept development to execution, ensuring all outputs meet the highest standards of quality and originality.
• Collaborate and influence: Work closely with internal stakeholders and external creative agencies to deliver integrated, impactful campaigns.
• Lead with heart: Promote professional growth, continuous improvement, and a culture of creativity and inclusion within the team.
• Connect and communicate: Build influential relationships with government, media, creative partners, and tourism industry leaders, advocating for South Australia at every level.

Who you are

You are an accomplished creative leader with a proven track record of guiding the ideation and execution of large-scale, integrated campaigns. Your ability to translate strategic vision into creative ideas is complemented by your collaborative approach and aptitude for generating innovative solutions to complex challenges. You consistently demonstrate resilience, keen insight, and a strong commitment to driving positive change.

You possess extensive expertise in creative strategy and ideation, with a thorough understanding of brand strategy and marketing science. Your proficiency in interpreting strategic marketing issues enables you to develop engaging creative concepts and effective advertising solutions.

Your background includes significant experience within creative advertising agencies, as well as managing creative resources and overseeing high-quality production deliverables - often under demanding timelines in fast-paced, in-house agency settings. You excel at incorporating digital platforms and emerging technologies into campaigns, remaining proactive in adapting to evolving content trends and audience needs.

As a seasoned people manager, you inspire, mentor, and cultivate high-performing creative teams, promoting a culture of innovation and inclusivity. You actively welcome and celebrate diversity of thought and cultural identities through ensuring cultural safety, understanding, and recognise diverse experiences and backgrounds enrich creative output and fosters more meaningful engagement.
You lead by example, fostering open communication, continuous professional development, and a steadfast commitment to SATC’s values. Your leadership supports teams through periods of change, encourages ongoing learning, and advances diversity and inclusive storytelling throughout all campaigns, ensuring every voice is valued and represented.

You are able to build and maintain robust relationships with a wide range of stakeholders, including internal SATC staff, government representatives, external agencies, and industry leaders. Your strong communication skills enable you to align interests, advocate for creative excellence, and generate support for key initiatives. You are a skilled presenter and experienced in presenting to executive teams, boards and large audiences.

Your experience includes:

• Leading creative direction and integrated campaigns from concept to execution.
• Working in and with creative advertising agencies.
• Managing creative resources and production requirements.
• Inspiring and mentoring creative professionals.
• Using audience insights and data to guide content direction.
• Communicating with executive leadership and boards.
• Managing budgets and complex projects.
• Championing diversity, inclusion, and continuous improvement.

Why this role?

This is your opportunity to drive creative transformation from the inside out - shaping how South Australia’s stories are told. As Director, Creative & Content, you’ll lead the evolution of our in-house creative & content team, championing new ways of thinking, working, and collaborating. You’ll have the freedom to set new standards for creative excellence, inspire original ideas, and embed innovation at every level of the organisation.

You’ll be empowered to nurture a culture where creativity thrives, guiding talented teams and forging strong partnerships to deliver work that stands out locally and globally.

As an organisation dedicated to reconciliation, involving and engaging with Aboriginal and Torres Strait Islander peoples is essential. We believe that embracing a mix of ideas and experiences drives innovation, challenges assumptions, and helps us create bold solutions for South Australia’s tourism future. That is why, we encourage applications from people of all backgrounds, cultures, and experiences – including Aboriginal and Torres Strait Islander peoples, members of the LGBTQIA+ community, and those living with a disability – to join us in shaping a vibrant and inclusive tourism industry for South Australia.

If you’re ready to leave your mark by elevating our creative output and redefining what’s possible for destination marketing, this is the role for you.

Full position description can be accessed here.

This position is offered as a 5-year non-executive contract.

Apply now and help shape the future of a new brand with big ambitions.

Applications consisting of a resume and cover letter are to be directed to Erik de Roos, Chief Marketing Officer at the South Australian Tourism Commission via Seek. 

Applications close: 5pm on Friday, 27 February 2026.

Enquiries can be directed to People and Culture on 08 8429 4561.

The South Australian public sector promotes flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.

We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

• Covering letters are kept to a maximum of two pages
• CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the [email protected] inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.