Name: Lachlan Swan
Qualifications: Advanced Diploma of Tourism
Year of Graduation: 1999
Awards / Achievements during study: Graduate Scholarship to Adventure Centre, California, USA
Activities while studying: Worked casually at both Football Park Convention Centre (hospitality), and also Kmart (retail).
Current Position: Social Media & Content Producer, International
Unit / Department: Social Media & Content / Marketing
Length of time with SATC: Started in January 2002
A day in the life of: No two days are the same. I spend a good portion of my day (and night) engaging with photographic contributors capturing their SA travels on social channels - and finding those golden nuggets to help us visually represent our state online. I also write and post content on our @southaustralia Instagram and international Facebook accounts, provide strategic social media direction for our overseas offices, implement paid social media advertising, liaise with digital influencers, and analyse and report on our results.
How position was won: After many years in international marketing roles at SATC, I noticed social media’s massive potential, and put a lot of extra time into getting to know that space as a user. In doing so, I formed strong networks with key travel influencers, who in turn shared their in-depth knowledge and expertise. I also attended as many seminars as I could on the topic to learn how to apply it from a marketing perspective. I then combined this new experience with my international marketing background to step into my current role when the Social Media & Content team formed in 2016.
Employment pathway: I studied an Advanced Diploma of Tourism at Adelaide TAFE before undertaking a Graduate Scholarship, working in the USA from 2000-2001, at Adventure Center – a San Francisco-based travel wholesaler. I returned with solid knowledge of the international travel distribution system, which helped me land a post-graduate position as International Marketing Assistant at SATC. After 13 years in various SATC international marketing roles - I combined my prior expertise with my social media knowledge to move into that space, full time.
Career goal: Being happy. If I didn't love what I do, I wouldn't do it. I knew back in school that I'd love to represent my state at something - and now I’m lucky enough do it every day.
Plan to reach career goal: Keep my eyes firmly on the long-term horizon, and never stop learning! Keeping my skill set up to date with the pace of change will hopefully hold me in good stead.
Career tip for current students: Think long term! Never scoff at the idea of starting at bottom of the ladder. It gives you the very best opportunity to learn your trade from the ground up - and helps to build great industry knowledge and networks which will assist at all checkpoints in your career. If you're committed to the long haul, you'll develop skills and relationships that will end up being pivotal to success later on.