Wellness tourism in South Australia
Wellness Tourism has real growth potential for South Australia. It is identified in the Regional Visitor Strategy 2025 as a regional experience development priority, with the Adelaide Hills positioning itself as a wellness hub for our state.
In a nutshell, Wellness Tourism is defined as travel for the purpose and pursuit of maintaining and enhancing one’s personal health and wellbeing.
It can include everything from going to a day spa, to taking a yoga class to voluntourism such as working on a vegetation restoration project or animal welfare support.
Our vision is for South Australia to be a world-leading Wellness Tourism destination. Our aim is to establish new Wellness Tourism products and experiences for both Primary (those who travel with the main aim of fulfilling their wellness needs) and Secondary (those who travel and incorporate a wellness experience or activity into their leisure or business trip) Wellness Travellers.