Explore South Australia app

Image Quality

Your images are often the first thing visitors notice. High-quality visuals help tell your story and showcase what makes your business unique.

• Use professional, well-lit images that reflect the real visitor experience
• Highlight distinctive features, settings or experiences
• Avoid blurry, dated or low-resolution images

Strong imagery helps build trust and encourages users to explore your listing further.

Clear Business Title

Your business title should be easy to read and instantly recognisable.

• Keep the name concise so it appears on a single line in the app
• Avoid unnecessary descriptors, slogans or location details
• A clean, clear title ensures better visibility and a polished appearance

Short Description

The app uses the Short Description field from ATDW to display summary copy and support search engine optimisation (SEO). However, operators cannot directly edit the Short Description field within ATDW.

Instead, ATDW will take the first sentence of your Long Description and uses it as the Short Description. For this reason, it’s essential that the opening sentence of your Long Description is carefully written to serve both purpose:

• In app appeal – clearly and quickly explain what your business offers
• SEO performance – include relevant keywords to support search visibility

Best practice tips:    

• Make the first sentence clear, compelling, and standalone
• Lead with what you offer (e.g. experience, accommodation type, tour style)
• Avoid long, complex sentences or background information
• Write with both visitors and search engines in mind

Think of the first sentence as your headline, it should instantly tell users who you are, what you offer, and why they should tap through to learn more.

Opening Hours

Opening hours are displayed prominently in the app and play a key role in visitor planning.

• Ensure hours are accurate and kept up to date
• Review regularly, especially ahead of peak seasons or public holidays
• Clearly reflect any seasonal or variable operating times

Up-to-date information helps manage expectations and improves the visitor experience.

Interactive Maps & Business Address

The app’s interactive maps use your ATDW business address to pinpoint your location for visitors. Selecting the most relevant and accurate address is essential to avoid confusion and improve wayfinding.

If your business has a physical location, make sure to use the exact street address where visitors arrive or check in and ensure the address is current and accurately reflects your on the ground location.

If you are a tour operator without a storefront or public-facing address (e.g. a family run business operating from a private residence), consider one of the following options:

• Use the address of the closest visitor information centre, or
• Use the primary pick up point, or
• Use the address of the main location your tours visit, such as:
• A national park
• A well-known attraction
• A specific historic street, town centre, or landmark

This helps visitors understand where the experience happens and allows the map to display your listing accurately.

Avoid using broad or generic locations (e.g. “Adelaide, 5000”), as this can result in multiple businesses clustering in the same map location and create a poor user experience.

Tour Operators with Multiple Tours

Tour operators offering a diverse range of tours across multiple regions can take advantage of ATDW’s parent-child listing structure to accurately represent where each experience operates.

Using Parent and Child Listings Effectively:

• The main (parent) tour operator profile can be set up using a primary or central location, such as:
  • Adelaide Visitor Information Centre, or
  • Another logical base location relevant to the business
• Individual tours (child items) can each display a different location, based on where that specific tour operates.

For example, a single tour operator may offer a Barossa tour, Eyre Peninsula tour and a McLaren Vale tour. Each of these tours can be listed as a child item with its own location and map pin aligned to the experience itself.

Setting up child items with tour specific locations helps to:

• Improve accuracy on interactive maps
• Ensure tours appear in the correct regional searches
• Make it easier for visitors to understand where each experience takes place

Best Practice Tips

• Use well-known, relevant locations for each child tour (e.g. national parks, town centres, major attractions)
• Avoid using the same generic address across all tours unless they genuinely operate from the same location
• Review locations regularly as tours evolve or expand into new regions

ATDW Support

For further information on the ATDW, visit our support hub.

 ATDW SUPPORT HUB 

Share the app link

The simplest way to promote the app right now is by sharing the app link with your customers. 

https://www.southaustralia.com/app 

You can share this link across your: 

• Website 
• Social media channels 
• Email newsletters 
• Digital screens or booking confirmations 

This link takes customers to the official app page, where they can learn more and download the app. 

Use ready-made copy

Use the copy below to help explain what the app does and why customers should download it. 

Short copy 

The Explore South Australia App is the official travel guide for South Australia from southaustralia.com. Discover what’s happening nearby, get personalised recommendations, and access your travel plans even when you’re offline. 

Download free on the Apple App Store or Google Play at https://www.southaustralia.com/app 

Long copy 

The Explore South Australia App makes discovering the best of South Australia effortless. From vibrant city streets to rugged coastlines, worldclass wine regions to hidden gems, everything you need is just a tap away. 

Enjoy personalised recommendations based on your interests and location, explore realtime “What’s On” listings, and build itineraries you can access anytime – even when you’re off the grid. Whether you’re planning ahead or looking for inspiration nearby, the app helps you find experiences fast and make the most of your visit. 

Download free on the Apple App Store or Google Play. 

https://www.southaustralia.com/app 

Coming soon: Ready-made creative

We’ll be providing readymade creative assets (which include a QR code) that you can easily use across your channels. 

In the meantime, sharing the app link is the fastest and easiest way to support app awareness.