LEVERAGE THE EXPLORE SOUTH AUSTRALIA APP TO PROMOTE YOUR BUSINESS

The Explore South Australia App is the official travel app from southaustralia.com, designed to help visitors easily discover what’s good, what’s open and what’s nearby once they are in South Australia. 

For industry, the app is a new discovery and distribution channel that connects travellers with tourism businesses at the moment of intent, using location-aware maps, filters and personalised recommendations.


How it works

Watch the quick video and see how simply the app helps you explore.

WHAT THE APP DOES

The Explore South Australia App enables visitors to: 

  • Discover experiences, events and places via smart, location-aware interactive maps 
  • Use filters to find options that match their interests and needs 
  • Take a quiz to receive personalised recommendations 
  • Build, save and revisit trip plans and itineraries 
  • Access saved content offline, supporting regional and remote travel 

The app showcases 7,000+ tourism products across South Australia, powered by ATDW listings. 

WHY THIS MATTERS FOR INDUSTRY

The app is designed to surface tourism products contextually, based on where visitors are and what they’re looking for, not just what they planned before they arrived. 

For operators, this means: 

  • Increased visibility during high-intent moments 
  • Greater opportunity to capture spontaneous and nearby visitation 
  • Stronger connection between digital planning and on the ground experience 

YOUR VISIBILITY IN THE APP

Tourism listings displayed in the app are powered by the Australian Tourism Data Warehouse (ATDW). 

To ensure strong visibility in maps, filters and recommendations, operators are encouraged to: 

  • Keep ATDW listings up to date and accurate 
  • Ensure categories, locations, opening hours and imagery are current 
  • Maintain strong descriptions to support discovery and relevance 

If your listing is accurate, the app works harder for you. 

 ATDW SUPPORT HUB 


PROMOTE THE EXPLORE SOUTH AUSTRALIA APP

Use the resources below to help customers discover and download the official Explore South Australia app

  • Share the app link
  • Use ready-made copy
  • Coming soon: Ready-made creative

Share the app link

The simplest way to promote the app right now is by sharing the app link with your customers. 

https://www.southaustralia.com/app 

You can share this link across your: 

  • Website 
  • Social media channels 
  • Email newsletters 
  • Digital screens or booking confirmations 

This link takes customers to the official app page, where they can learn more and download the app. 


CONTACT US

For support, please contact our Online Services team at [email protected]