South Australia’s Mid North and Yorke Tourism Zone
South Australia’s Mid North and Yorke Tourism Zone is the peak regional tourism organisation for the Clare Valley, Yorke Peninsula and Southern Flinders.
The Tourism Zone facilitates visitor economy growth by supporting product and experience development, building industry capability, and identifying investment opportunities with industry and local government. It works closely with regional stakeholders and the South Australian Tourism Commission to coordinate activities, share insights, and support destination marketing. All activity is focused on delivering sustainable growth with positive outcomes for regional communities and the environment.
The organisation is led by a Chief Executive Officer and governed by a skills-based Board of Directors. The Board provides leadership to ensure the organisation’s ongoing success, aligned with its purpose, vision, values and strategic objectives.
To find out more contact:
Ms Mim Ward
CEO
SA Mid North and Yorke Tourism Zone
E: [email protected]
W: clarevalley.com.au
Destination Management Plans
Destination Management Plans (DMPs) have been developed for the Clare Valley, Southern Flinders and Yorke Peninsula. The DMPs highlight the regions’ aspirations and priorities for tourism to accelerate positive impact outcomes that support the local people, communities and places to thrive. They outline actions to enhance visitor experiences, support local businesses and foster sustainable tourism that benefits communities and the environment.
DMPs replace the South Australian Regional Visitor Strategy, which concluded in 2025, and align with the refreshed South Australia Tourism Plan 2030.
Destination Management Plans will be launched in February 2026.